Course Title: Create and implement exhibition space

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG5877C

Course Title: Create and implement exhibition space

School: 320T Architecture & Design

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact

Name and Contact Details of All Other Relevant Staff


Justin Compton

email -

T. 9925 4678

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to design and implement displays in exhibition spaces.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER020A Create and implement exhibition space


1.  Assess the specific design requirements of exhibitions

Performance Criteria:



2.  Produce sketches and rendered concept drawings

Performance Criteria:



3.  Source audio and lighting suppliers and products

Performance Criteria:



4.  Design, install and bump out display

Performance Criteria:


Learning Outcomes

This unit requires the team member to apply knowledge of project planning to negotiate client requirements, assess the specific design requirements of exhibitions, develop sketches and concept drawings, arrange relevant suppliers, and install and bump out exhibition displays.

Details of Learning Activities

Learning Activities

Learning activities will include field research, observation of existing exhibition and event environments, case studies, lectures, tutorials, team exercises, industry visits and running of an event. 

In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• seminar presentations
• lectures
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• tutorials

Out of class activities may include:
• Blog/Wiki discussion and participation
• seminar presentations
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• ‘workshopping’ of student projects


Teaching Schedule

WeekTopic Competency & Elements  
   Lead a team to foster innovationCreate exhibition space 


2Introduction, Venues  1,2,3,4,5,6 1,2,3,4 
3Venue visit 1   1,3 
4Directed learning   1,3 
5Venue review presentation 1,2,6  1,3 
6Event theming  1,2,4,6 1,2,3,4 
7Supplier Visits    
8Directed learning  3,4 2,4 
9Theming presentations & the design brief  1,2,3,4,5,6 1,2,3,4 
10Custom System organizer exhibition stands & The design brief 1   1,3 
11Ergonomics  1,2 1,2,3,4 
12Self directed learning    
13 Model making  3,4  1,2,3,4 
14 System stand design progress meeting  5  1,2,3,4 
15 System stand design presentations  1,2,3,4,5,6  1,2,3,4 
16 Event planning & risk assessment  1,2,3,4,5,6  1,2,3,4 
17Intellectual property  1,2,3,4,5,6  1,2,3,4 
18 Major event planning meeting  1,2,3,4,5,6  1,2,3,4 
19Self directed learning    1,2,3,4 
20  Major event planning meeting  1,2,3,4,5,6  1,2,3,4 
21  Major event planning meeting  1,2,3,4,5,6  1,2,3,4 
22  Major event planning meeting  1,2,3,4,5,6  1,2,3,4 
23  Major event planning meeting  1,2,3,4,5,6  1,2,3,4 
24  Major event running  1,2,3,4,5,6  1,2,3,4 
25  Major event running  1,2,3,4,5,6  1,2,3,4 
26 Event visit    
27 Custom exhibition stand designs  1,2,3,4,5,6  1,2,3,4 
28 Custom exhibition stand designs  1,2,3,4,5,6  1,2,3,4 
29 Custom exhibition stand designs  1,2,3,4,5,6  1,2,3,4 
30 Custom exhibition stand presentations  1,2,3,4,5,6  1,2,3,4 

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Learning Resources

Prescribed Texts

Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik.
Author:Panero, Julius.
Other Author(s):Zelnik, Martin, 1939-
Publisher:New York : Whitney Library of Design, 1979.
ISBN:0823072711 :
Description:320 p. : ill. ; 31 cm.
Format:BookSubjects:Architecture--Human factors.
Interior decoration--Human factors.
Notes:Includes index.
Bibliography: p. 316-317.

0823072711 :


Other Resources

Commercial Supplier catalogues

Creative design resources including websites, magazines and books 

RMIT will provide you with some of the resources and tools for learning in this
course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources

Overview of Assessment

Evidence of the following
• demonstrated ability to negotiate with an exhibitor and develop alternative designs for exhibition merchandising
• demonstrated ability to work in a team and install and bump out an exhibition display
• consistent application of relevant OHS requirements
• answers to questions on exhibition merchandising.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

Formative Assessment

1. Venue Review

Conduct a review of an existing event &/or exhibitions venue

2. Themeing brief

Plan a theme and all theming elements for a given hypothetical client / function

3.  System, trade stand design

Design a trade stand for a given client and fair using a system based approach

Summative Assessment

4. Major Event

Plan and run an event (group exercise)

5. Custom exhibition stand design

Produce a series of exhibition stand design solutions for a given brand.


Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
HD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

An assessment rubric is available on the Event & Exhibition Design (EaED) blackboard site.
Go to the RMIT website - students / learning hub / Event & Exhibition Design (EaED) / course guide / Assessment rubric

Other Information

Please note that this competency will be delivered in conjunction with ’Lead a team to foster innovation BUSM 6279C’ as a course titled ’Event & Exhibition Design’


The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity


Course Overview: Access Course Overview