Course Title: Manage merchandise and store presentation

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: MKTG5926C

Course Title: Manage merchandise and store presentation

School: 320T Design (TAFE)

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Justin Compton and Sue Robinson

Course Contact Phone: +61 3 9925 4678

Course Contact Email:justin.compton@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Justin Compton

justin.compton@rmit.edu.au

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

none

Course Description

This unit requires the team member to apply knowledge of store merchandising to plan and manage store advertising and promotions, manage store pricing policies and housekeeping. It includes interpretation of and compliance with store layout and visual merchandising policies, developing and implementing procedures to manage merchandise pricing, and managing all aspects of store housekeeping, including contingency procedures.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER004A Manage merchandise and store presentation

Element:

Manage housekeeping.

Performance Criteria:

1 Develop and implement store policies and procedures in regard to store housekeeping and maintenance.
2 Develop and manage rosters or schedules, ensuring store housekeeping standards are monitored and maintained.
3 Initiate contingency plan in the event of merchandise or store presentation problems.
 

Element:

Manage store merchandising.
 

Performance Criteria:

1 Ensure layout and presentation support market position and promote customer flow according to store visual merchandising policies and plans.
2 Develop and implement layout assessment checks.
3 Define standards for visual presentations and displays and clearly communicate to all staff
4 Consult floor staff to assess customer response to space allocations.
 

Element:

Manage store pricing policies.
 

Performance Criteria:

1 Maintain store pricing according to organisation pricing policies and procedures in regard to pricing.
2 Maintain accurate information on pricing trends and changes and communicate to relevant staff.
3 Develop and implement procedures for pricing according to store policies and legislative requirements.
 

Element:

Plan and manage store advertising and promotions.
 

Performance Criteria:

1 Manage and implement store policies and procedures, in regard to store promotional activities.
2 Organise activities in line with anticipated or researched customer requirements.
3 Manage promotions in order to achieve maximum customer impact.
4 Negotiate arrangements with suppliers in regard to special promotional activities.
5 Coordinate store activities to complement shopping centre or retail complex promotions.
6 Develop and implement assessment checks to measure effectiveness of promotions, including layout, visual impact and customer response.
7 Document and report on promotional activities.
 

Learning Outcomes


Required skills:

 

  • providing feedback on performance
  • interpersonal communication skills to:
    • communicate store standards and expectations to staff
    • consult floor staff
    • negotiate arrangements with suppliers, through clear and direct communication
    • ask questions to identify and confirm requirements
    • use language and concepts appropriate to cultural differences
    • use and interpret non-verbal communication
       
  • roster development
  • report writing
  • literacy skills in regard to:
    • researching, analysing and interpreting a broad range of written material
    • preparing rosters
    • preparing reports
    • documenting results
       

Required knowledge:
 

  • store policies and procedures, in regard to:
    • layout and presentation
    • advertising and promotions
    • pricing or marking down of goods, including risk assessment
    • housekeeping for premises, fittings, fixtures and equipment
    • store merchandise and service range
    • store merchandising plan
    • range and availability of new products and services
    • customer demand and market trends
    • product quality standards
       
  • OHS legislation and codes of practice
  • relevant legislation and statutory requirements
  • relevant industry codes of practice
  • pricing procedures, including GST requirements
  • principles and techniques in:
    • visual merchandising
    • project management


Details of Learning Activities

You will participate in a range of learning activities in the unit, including; lectures, demonstrations, off site visits, research projects, team projects, supervised studio activities.

Some activities will include a self directed learning approach. Self directed learning refers to organised activities that students undertake independently, either as individuals or with other students in the group that may be supervised by the teacher. This can include workplace research, library assignments, field work and work placements.
 


Teaching Schedule

Please refer to the course myRMIT site for weekly teaching schedule.

A hardcopy teaching schedule will be handed out in the first session, if you miss the first session please email the teacher for this document.


Learning Resources

Prescribed Texts


References


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online system


Overview of Assessment

Evidence of the following:

 

  • collaboratively plans layout and presentation of merchandise according to store policies and procedures
  • assesses effectiveness of layout and presentation according to sales targets or predetermined objectives
  • collaboratively plans, coordinates and implements advertising and promotions activities according to store policies and procedures
  • assesses and reports on effectiveness of advertising and promotions to staff and management according to store policies and procedures
  • collaboratively plans, coordinates and implements pricing activities according to store policies and procedures
  • collaboratively plans, coordinates and implements housekeeping activities according to store policies and procedures and OHS legislation, regulations and codes of practice.


Assessment Tasks

Assessment tasks are outlined in detail on your course myRMIT site and a hard copy will be given in class in the first session.

You will complete a range of exercises and assignments that will be used to assess all 3 competencies. You will receive a C/NYC and some assignments and displays will also be given a graded mark.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.  Assessment Matrix is outlined in detail on your course myRMIT site and a hard copy will be given  in class in the first session

Other Information

Assessment is ongoing throughout the semester. Students must be assessed as competent for all competency elements in order to be assessed as ‘Competent’ for the competency.

Students will give themselves the best chance of being assessed as ‘competent’, if they complete all the work requirements, and submit them for assessment within the scheduled period. Note: your numeric score is not necessarily an accurate indicator of your competency status. 

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
 

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration: www.rmit.edu.au/students/specialconsideration/online

 

Course Overview: Access Course Overview