Course Title: Produce digital images

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: VART6057C

Course Title: Produce digital images

School: 320T Architecture & Design

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Tim McCarthy

Course Contact Phone: +61 3 9925 4819

Course Contact Email:design.tafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ben Mastwyk

ben.mastwyk@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to produce digital images through the exploration and application of a range of techniques, equipment and materials.  As such the range of techniques could be quite varied and broad in nature.  It is a specialisation unit and refers to a specific art form.  This work would usually be carried out under limited supervision.  No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVVSP12B Produce digital images

Element:

1.  Prepare and maintain resources for digital imaging work

Performance Criteria:

1.1 Correctly identify and select equipment and materials required for the production of digital images.
1.2 Prepare and maintain equipment and materials in accordance with relevant workplace procedures and safety requirements.
1.3 Organise and maintain work space so that it remains clean and safe.
1.4 Store equipment, information and materials in accordance with relevant workplace and safety requirements.
 

Element:

2.  Explore digital techniques to plan work

Performance Criteria:

2.1 Assess the capabilities of techniques, equipment and materials for digital imaging work.
2.2 Use and/or combine different techniques, equipment and materials to determine and extend capabilities.
2.3 Determine the conceptual vision for the proposed digital imaging work based on exploration of different techniques or from supplied information.
2.4 Establish criteria for the selection of techniques to meet the conceptual vision.
2.5 Select techniques based on the conceptual vision.
2.6 Plan work, identifying work processes and resource requirements.
 

Element:

3.  Realise digital images

Performance Criteria:

3.1 Organise the resources required for the production of the proposed digital images based on the plan of work.
3.2 Safely use and adapt techniques, equipment and materials appropriately to realise the conceptual vision.
3.3 Identify potential different approaches that may enhance the final work and incorporate these into the work process.
 

Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will include lectures, presentations, demonstrations, tutorials, case studies, computer based exercises & portfolio development.

Learning activities will take place in a computer lab using industry standard software.

In class activities may include:

  • practical demonstrations
  • lectures
  • technical tutorial
  • group discussions
  • online research
  • design sessions


Teaching Schedule

<thead> <th scope="col"> Week </th> <th scope="col">Activities</th> <th scope="col">Competencies</th> </thead>
1 Produce in-store stationery package(Illustrator) 1.1, 1.2, 1.3, 1.4
2 Review Visual ID
View BCards
Discuss Printing Options
(Inc RMIT Printers)
Prep Art for Vinyl		 1.1, 1.2, 1.3, 1.4, 2.1, 2.2,
2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
3 Discuss Resumes
Create LinkedIn Profile
Reinterpret Visual Identity
Vinyl Demo (Record and Post online)		 1.1, 1.2, 1.3, 1.4,
4 Presentation Presentation
InDesign Tutorial
Set up Presentation Template - Photography Brief		 1.1, 1.2, 1.3, 1.4, 2.1, 2.2,
2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
5 Present Visual ID
InDesign Presentation cont.
Apply visual ID to vinyl
Apply vID to Sam’s sheet (AI)		 1.1, 1.2, 1.3, 1.4, 3.1, 3.2, 3.3
6 Cut Vinyl  1.1, 1.2, 1.3, 1.4, 3.1, 3.2, 3.3
7 Web discussion
Intro to WIX
Set up Wix Account		  1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
8 Site review
Photography presentation
Setup Photo Archive		  1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
9 Image Editing  1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
10 Image Editing  1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
11 Sketchup 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
12 Sketchup 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
13 Sketchup 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
14 Sketchup 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
15 Sketchup 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
16 Sketchup Due 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3


Learning Resources

Prescribed Texts


References


Other Resources

All resources to be suplied via website:

http://benvmvm.wordpress.com/


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
EXAMPLES
- Practical tasks, a major project and a short test
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of an art journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence&hellip;

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf
 


Assessment Tasks


Instore Stationary
Replicate instore stationary from example using Adobe Illustrator
C / NYC

Due Week 1
Visual Identity
Reinterpret personal Visual Identity & apply to various materials
C / NYC
Due Week 5

Resume
Produce a personal resume to a professional standard
C / NYC
Due Week 8

InDesign Presentation
Produce multipage presentation of works using InDesign
C / NYC
Due Week 7

Produce vinyl
Produce multipage presentation of VMP works using InDesign
C / NYC
Due Week 9

Sketchup Model
Produce a virtual 3D model using Trimble Sketchup
C / NYC + GRADED
Due Week 16


VM Folio
Produce an industry standard visual portfolio of personal works for printed and online viewing
C / NYC + GRADED
Due Week 32


Assessment Matrix

Course Overview: Access Course Overview