Course Title: Conduct market research
Part A: Course Overview
Program: C5281 Diploma of Business (Public Relations)
Course Title: Conduct market research
Portfolio: Vocational Education
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5830C |
City Campus |
TAFE |
650T Vocational Business Education |
Face-to-Face or Internet or Workplace |
Term1 2015 |
MKTG5830C |
City Campus |
TAFE |
650T Vocational Business Education |
Face-to-Face or Workplace |
Term1 2012, Term1 2013, Term2 2013, Term1 2014, Term2 2014 |
Course Contact: Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email: sally.parrott@rmit.edu.au
Course Description
This unit applies to non specialist market research personnel who have data and information gathering and analysis as a major part of their role and who are required to conduct market research. These individuals may work in areas such as marketing, communications, strategic planning and organisational development.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG408B Conduct market research |
Elements: |
1. Conduct desk research to gather background market information. 2. Develop research methodology and objectives. 3. Recruit respondents. 4. Gather data and information from respondents.
|
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.