Course Title: Develop and apply knowledge of public relations industry

Part A: Course Overview

Program: C5281

Course Title: Develop and apply knowledge of public relations industry

Portfolio: BUS

Nominal Hours: 80.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5844C

City Campus

TAFE

650T TAFE Business

Face-to-Face

Term1 2012,
Term1 2013,
Term1 2014,
Term1 2015,
Term2 2012,
Term2 2013,
Term2 2014

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au


Course Description

This unit applies to individuals working in entry level public relations positions who need to apply knowledge of the structure, organisation and functioning of the public relations industry in order to effectively conduct strategic communications.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBPUB401A Develop and apply knowledge of public relations industry

Elements:

1. Apply knowledge of the public relations industry

 

2. Identify industry employment obligations and opportunities

 

3. Conduct strategic communications management planning

 

 

4. Update industry knowledge
 


Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to research, analyse and apply knowledge of the various components of the public relations industry, including legal and ethical constraints and strategic communications management planning.


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.