Course Title: Manage projects

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: BUSM6234C

Course Title: Manage projects

School: 650T TAFE Business

Campus: City Campus

Program: C5281 - Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Fiona Mcqueen

Fiona.mcqueen@rmit.edu.au

This course is co-delivered and co-assessed with Develop Public Relations Campaigns

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

The unit focuses on the application of project management skills and the requirement to meet time lines, quality standards, budgetary limits and other requirements set for the project.

The unit does not apply to specialist project managers. For specialist project managers, the units of competency in the Project Management competency field will be applicable.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPMG510A Manage projects

Element:

1. Define project

Performance Criteria:

1.1. Access project scope and other relevant documentation
1.2. Define project stakeholders
1.3. Seek clarification from delegating authority of any issues related to project and project parameters
1.4. Identify limits of own responsibility and reporting requirements
1.5. Clarify relationship of project to other projects and to the organisation's objectives
1.6. Determine and access available resources to undertake project
 

Element:

2. Develop project plan

Performance Criteria:

2.1. Develop project plan including timelines, work breakdown structure, role and responsibilities and other details of how the project will be managed in relation to the project parameters
2.2. Identify and access appropriate project management tools
2.3. Formulate risk management plan for project, including occupational health and safety (OHS)
2.4. Develop and approve project budget
2.5. Consult team members and take their views into account in planning the project
2.6. Finalise project plan and gain any necessary approvals to commence project according to documented plan
 

Element:

3. Administer and monitor project

Performance Criteria:

3.1. Take action to ensure project team members are clear about their responsibilities and the project requirements
3.2. Provide support for project team members, especially with regard to specific needs, to ensure that the quality of the expected outcomes of the project and documented time lines are met
3.3. Establish and maintain required record keeping systems throughout the project
3.4. Implement and monitor plans for managing project finances, resources (human, physical and technical) and quality
3.5. Complete and forward project reports as required to stakeholders
3.6. Undertake risk management as required to ensure project outcomes are met
3.7. Achieve project deliverables
 

Element:

4. Finalise project

Performance Criteria:

4.1. Complete financial record keeping associated with project and check for accuracy
4.2. Assign staff involved in project to new roles or reassign to previous roles
4.3. Complete project documentation and obtain any necessary sign offs for concluding project
 

Element:

5. Review project

Performance Criteria:

5.1. Review project outcomes and processes against the project scope and plan
5.2. Involve team members in the project review
5.3. Document lessons learnt from the project and report within the organisation
 


Learning Outcomes


This unit describes the performance outcomes, skills and knowledge required to manage a straightforward project or a section of a larger project.


Details of Learning Activities

This course gives students the ability to control the event or project that they are accountable for which leads to more effective reporting and product delivery within the original timelines. Problems are identified and dealt with earlier in the project cycle thus reducing costly over-runs. With a stronger assertive stance you will be able to keep to the original vision and is less likely to be negatively influenced by dominant forces within the organization.

A range of practical skills and knowledge which will include for this unit:
• writing a business report on the outcomes of the project which will review portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• observation of presentations
• oral or written questioning to assess knowledge of how the project relates to the organisation’s overall mission, goals, objectives and operations
• review of project risk management plan and project plan
• evaluation of project reports forwarded to stakeholders
• analysis of documentation reviewing project outcomes and processes against the project scope and plan
• evaluation of documentation outlining lessons learnt from the project.
 


Teaching Schedule

1 Feb 10 Course Induction
• Course delivery details
• Assessment details and Assessment Task & Feedback Guide
• Grading – remind them of codes (HD, D, C, P) and no marks
• Plagiarism – must have signed cover sheets on all assessments
• Appeals – take them through this process and where it is on website
• Extensions – take them through process (details on website.)
• Feedback – when they can contact you and expect a response.
• Submission requirements – how all work must be uploaded online
• Resubmission policy – one resubmission, marked to a pass allowed
• Course support documents – any text books or readings
• Online learning environment – go through Blackboard shell
• Where to get support - Student study support details
Pre-Training Review
• Conduct an LLN Skills analysis – one per student group
• Explain Recognition of Prior Learning and Credit Transfers (for new students)
Student checklist
Handout checklist and get each student to sign and hand back. Includes:
Student responsibilities (i.e.: must check emails and bb shells weekly)
Program map to confirm all students are correctly enrolled

Content:
Assessment overview - What they are doing and when.

LLN (if done in this class)
Feb 17 Introduction - What is a project and understand the public relations aspect of managing a project.
Project initiation - Advise working groups of Industry Integrated Learning projects Information to inform course content and delivery and formation of groups and allocation of projects

Feb 24 Business case – project scope and terms of reference
Mar 3 Defining a project; Project management Assessment 1 (Activity)
Mar 10 Developing a project plan 

Mar 17 Developing a project plan Assessment 1 submission
Mar 24 Manage time and manage risk Assessment 2
Mar 31 Manage time and manage risk 
April 07 Manage projects ; the project budget
April 14 Manage projects ; the project budget Assessment 1 (Activity)
Assessment 2 submission
Mid Semester Break
18 April – 25 April inclusive
 April 28 Administer and monitor project
May 5 Administer and monitor project 
May 12 Major Assignment Assessment 3
 May 19 Major Assignment in & preparation for oral presentation Assessment 3 submission
 May 26 Oral presentations to clients Assessment 3
June 1 Return final assessment and schedule any resubmission for next week
 


Learning Resources

Prescribed Texts


References


Other Resources

Nil


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
 


Assessment Tasks

 

<font size="3">Task 1 –Analysis of Public Relations campaign (due week 5 - Friday)<o:p></o:p></font>

 

<o:p><font size="3"> </font></o:p>

 

Individual assessment piece
Length: 500 words<o:p></o:p>

 

Analysis of public relations campaigns supplied. <o:p></o:p>

 

<font size="3">Students are to research the campaign, identify the key campaign elements and perform a critical analysis of the campaign.<o:p></o:p></font>

 

<o:p><font size="3"> </font></o:p>

 

<font size="3">Clear report which identifies key campaign element, key inclusions are:  <o:p></o:p></font>

 

  • <font size="3">Campaign Summary – provide an overview of the campaign <o:p></o:p></font>
  • <font size="3">Research – identify three types of research that would be appropriate to conduct pre-campaign <o:p></o:p></font>
  • <font size="3">Objectives – identify three key objectives the campaign was trying to achieve <o:p></o:p></font>
  • <font size="3">Target Audience – identify and describe the primary audience the campaign was targeted at <o:p></o:p></font>
  • <font size="3">Key Messages – describe the key message(s) the campaign tried to communicate<o:p></o:p></font>
  • <font size="3">Strategy – describe the over-arching strategy that drove the campaign <o:p></o:p></font>
  • <font size="3">Tactics – identify the type and details of all the tactics used as part of this campaign <o:p></o:p></font>
  • <font size="3">Evaluation Measures – identify at least two measures that could be used to evaluate the campaign <o:p></o:p></font>

 

<o:p> </o:p><font size="3">Task 2 – Campaign development (Week 10 - Friday)<o:p></o:p></font><font size="3" face="Times New Roman"> </font>

Group assessment piece (3 – 4 students per group)<o:p></o:p>

 

Length – 1500 words <o:p></o:p>

 

<o:p> </o:p>

 

Students are to develop campaign recommendations for new pitch for a supplied company or organisation. Group activities requiring development of strategies and creative recommendations. <o:p></o:p>

 

<o:p><font size="3"> </font></o:p>

 

<font size="3">Key Elements to Include<o:p></o:p></font>

 

  • <font size="3">Research – Students should conduct primary/secondary research into<o:p></o:p></font>

 

<font size="3">-  the industry to identify key issues, competitor strengths and weaknesses, relevant trends and other critical background information<o:p></o:p></font>

 

<font size="3">- the market to clarify key drives for this market, demographic data, media consumption habits etc<o:p></o:p></font>

 

  • <font size="3">Campaign Strategy– Identify two separate over-arching approaches that could serve to achieve the campaign objectives<o:p></o:p></font>
  • <font size="3">Campaign Tactics – Outline the critical tactics that will comprise the backbone of the campaign. Be creative with your campaign and consider using a multi-platform approach incorporating a combination of media and non-media channels such as events, guerrilla stunts, social media, viral, sponsorship, media kits, celebrity endorsement, journalist familiarisations etc<o:p></o:p></font>
  • <font size="3">Rationale – Relay the rationale as to why the proposed campaign strategies will achieve the objectives of the brief also outlining any key barriers to success.<o:p></o:p></font>

<font size="3">Task 3 – Campaign presentation  (Week 15 - Friday) <o:p></o:p></font>

Group Report  (group as per previous assessment)   <o:p></o:p>

 

Length: 1500 words<o:p></o:p>

 

Presentation: 10 minutes                                                                                                                               <o:p></o:p>

 

<o:p> </o:p>

 

<font size="3">Students are to prepare and present a campaign pitch outlining all the critical elements of the proposed campaign and a rationale or ‘pitch’ as to why the campaign stands to achieve the objectives of the brief.  Report will include: <o:p></o:p></font>

 

<o:p><font size="3"> </font></o:p>

 

  • <font size="3">Background Information – outline which brief has been responded to and the corresponding objectives, any relevant background research findings and identification of any key issues<o:p></o:p></font>
  • <font size="3">Target Audience – identify and describe the primary audience the campaign is targeted including demographic and psychographic information where possible.<o:p></o:p></font>
  • <font size="3">Strategy – describe the over-arching strategy that will drive the campaign including a rationale as to why this strategy should deliver on the objectives<o:p></o:p></font>
  • <font size="3">Key Messages – describe the key message(s) the campaign will communicate<o:p></o:p></font>
  • <font size="3">Tactics – identify the type and details of all the tactics used as part of this campaign including a rationale where appropriate. Include a summary as to the proposed creative direction.<o:p></o:p></font>
  • <font size="3">Budget – including realistic figures for creative production, labour, permits, venue hire, prizes etc <o:p></o:p></font>
  • <font size="3">Timeline – a project timeline that breaks down key milestones by dates and tasks<o:p></o:p></font>
  • <font size="3">Limitations – describe any major barriers to success and strategies to mitigate limitations<o:p></o:p></font>
  • <font size="3">Evaluation Measures – identify at least two measures that could be used to evaluate the campaign <o:p></o:p></font>
  • <font size="3">Conclusion – summary as to why the campaign pitch stands to create cut-through in the market and deliver on the brief’s objectives.<o:p></o:p></font>

 

<o:p> </o:p>












 


Assessment Matrix


Competency achieved Standard of performance
ELEMENT PERFORMANCE CRITERIA
as described in the assesment outline CA NYC Enterprise High Excellent
1.Define project 1.1. Access project scope and other relevant documentation
1.2. Define project stakeholders
1.3. Seek clarification from delegating authority of any issues related to project and project parameters
1.4. Identify limits of own responsibility and reporting requirements
1.5. Clarify relationship of project to other projects and to the organisation’s objectives
1.6. Determine and access available resources to undertake project -
2.1. Develop project plan including timelines, work breakdown structure, role and responsibilities and other details of how the project will be managed in relation to the project parameters
2.2. Identify and access appropriate project management tools
2.3. Formulate risk management plan for project, including occupational health and safety (OHS)
2.4. Develop and approve project budget
2.5. Consult team members and take their views into account in planning the project
2.6. Finalise project plan and gain any necessary approvals to commence project according to documented plan
3. Administer and monitor project
3.1. Take action to ensure project team members are clear about their responsibilities and the project requirements
3.2. Provide support for project team members, especially with regard to specific needs, to ensure that the quality of the expected outcomes of the project and documented time lines are met
3.3. Establish and maintain required record keeping systems throughout the project
3.4. Implement and monitor plans for managing project finances, resources (human, physical and technical) and quality
3.5. Complete and forward project reports as required to stakeholders
3.6. Undertake risk management as required to ensure project outcomes are met
3.7. Achieve project deliverables
4. Finalise project
4.1. Complete financial record keeping associated with project and check for accuracy
4.2. Assign staff involved in project to new roles or reassign to previous roles
4.3. Complete project documentation and obtain any necessary sign offs for concluding project
5. Review project
5.1. Review project outcomes and processes against the project scope and plan
5.2. Involve team members in the project review
5.3. Document lessons learnt from the project and report within the organisation


Assessment 2
Each test will be assessed on the competency achieved from answering the questions presented on the test

Assessment 3

TEACHER FEEDBACK TO THE STUDENT

MAJOR ORAL ASSESSMENT ON MANAGE PROJECTS
Student Name:
Course Name & Code & Name: Manage Projects (MKTG 5844C)
Program Name: Diploma of Business (Public Relations)
Assessment by:
Signature: Date:
Critical aspect: Reporting on managing a project for an organisation

Not Yet Competent Competent Competent Credit Competent Distinction Competent
High Distinction
Audience cannot understand presentation because there is no sequence of information.
Student does not have grasp of information on the subject; student cannot answer questions about subject.
Student uses superfluous graphics or no visuals on slides.

Student’s presentation has four or more spelling errors and/or grammatical errors.
Student reads all of report with no eye contact.
Student mumbles, incorrectly pronounces terms, and speaks too quietly for students in the back of class to hear. Audience understand but still has difficulty following presentation of the organization because student jumps around.
Student is uncomfortable with information and is able to answer only rudimentary questions.
Student occasionally uses visuals but rarely support text and presentation.
Presentation has three misspellings and/or grammatical errors.
Student occasionally uses eye contact, but still reads most of report.

Student’s voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing. Audience has difficulty following presentation of the organization because student jumps around.
Student is uncomfortable with information and is able to answer only rudimentary questions.
Student occasionally uses visuals but rarely support text and presentation.
Presentation has three misspellings and/or grammatical errors.
Student occasionally uses eye contact, but still reads most of report.
Student’s voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing presentation. Student presents information in logical sequence which audience can follow.
Student is at ease with expected answers to all questions, but fails to elaborate.
Student’s visuals relate to text and presentation.
Presentation has no more than two misspellings and/or grammatical errors.
Student maintains eye contact most of the time but frequently returns to notes.
Student’s voice is clear. Student pronounces most words correctly. Most audience members can hear presentation.
Student presents information in logical, interesting sequence which audience can follow.
Student demonstrates full knowledge (more than required) by answering all class questions with explanations and elaboration.
Student’s visuals explained and reinforce text and presentation.
Presentation has no misspellings or grammatical errors.
Student maintains eye contact with audience, seldom returning to notes.
Student uses a clear voice and correct, precise pronunciation of terms so that all audience members can hear presentation.


Comment: _______________________________________________________________________________________________

________________________________________________________________________________________________

 

Final Grade:

 

 

Marking Guide (Competency Criteria) for Major Project

Requirement Demonstrated - YES/NO/Comments
Ability to set work goals and plan effectively
develop communication strategies for identifying greater control and greater results
establishing daily priorities
defining priorities using a planning system
Discussion involving considerable group interaction with the course lecturer (Alain Grossbard)
produce better decision making in managing information
experience less crisis management due to good, efficient planning
manage complex PR campaign and people assertively

 

 

 


COVERAGE AS SPECIFIED GROUP MARK
(CAG/CC/CDI/CHD)
Abstract

Introduction

Define the project

Target publics & stakeholder groups

Market research

Develop the project plan – creative & communication methods

Administer & monitor project

Conclusion

Recommendations

References

TOTAL

 

Other Information

Nil

Course Overview: Access Course Overview