Course Title: Manage projects

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: BUSM6234C

Course Title: Manage projects

School: 650T Vocational Business Education

Campus: City Campus

Program: C5281 - Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Vicki Kyritsis

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

The unit focuses on the application of project management skills and the requirement to meet time lines, quality standards, budgetary limits and other requirements set for the project.

The unit does not apply to specialist project managers. For specialist project managers, the units of competency in the Project Management competency field will be applicable.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPMG510A Manage projects


1. Define project

Performance Criteria:

Access project scope and other relevant documentation
1.2. Define project stakeholders
1.3. Seek clarification from delegating authority of any issues related to project and project parameters
1.4. Identify limits of own responsibility and reporting requirements
1.5. Clarify relationship of project to other projects and to the organisation's objectives
1.6. Determine and access available resources to undertake project


4. Finalise project

Performance Criteria:

4.1. Complete financial record keeping associated with project and check for accuracy
4.2. Assign staff involved in project to new roles or reassign to previous roles
4.3. Complete project documentation and obtain any necessary sign offs for concluding project


5. Review project

Performance Criteria:

Review project outcomes and processes against the project scope and plan
5.2. Involve team members in the project review
5.3. Document lessons learnt from the project and report within the organisation


3. Administer and monitor project

Performance Criteria:

. Take action to ensure project team members are clear about their responsibilities and the project requirements
3.2. Provide support for project team members, especially with regard to specific needs, to ensure that the quality of the expected outcomes of the project and documented time lines are met
3.3. Establish and maintain required record keeping systems throughout the project
3.4. Implement and monitor plans for managing project finances, resources (human, physical and technical) and quality
3.5. Complete and forward project reports as required to stakeholders
3.6. Undertake risk management as required to ensure project outcomes are met
3.7. Achieve project deliverables


2. Develop project plan

Performance Criteria:

Develop project plan including timelines, work breakdown structure, role and responsibilities and other details of how the project will be managed in relation to the project parameters
2.2. Identify and access appropriate project management tools
2.3. Formulate risk management plan for project, including occupational health and safety (OHS)
2.4. Develop and approve project budget
2.5. Consult team members and take their views into account in planning the project
2.6. Finalise project plan and gain any necessary approvals to commence project according to documented plan

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to manage a straightforward project or a section of a larger project.

Details of Learning Activities

This course gives students the ability to control the event or project that they are accountable for which leads to more effective reporting and product delivery within the original timelines. Problems are identified and dealt with earlier in the project cycle thus reducing costly over-runs. With a stronger assertive stance you will be able to keep to the original vision and is less likely to be negatively influenced by dominant forces within the organization.

A range of practical skills and knowledge which will include for this unit:
• writing a business report on the outcomes of the project which will review portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• observation of presentations
• oral or written questioning to assess knowledge of how the project relates to the organisation’s overall mission, goals, objectives and operations
• review of project risk management plan and project plan
• evaluation of project reports forwarded to stakeholders
• analysis of documentation reviewing project outcomes and processes against the project scope and plan
• evaluation of documentation outlining lessons learnt from the project.

Teaching Schedule

This course is co-delivered and co-assessed with Develop Public Relations Campaigns


Week 1  Feb 9

Course Induction
• Course delivery details
• Assessment details and Assessment Task & Feedback Guide
• Grading – remind them of codes (HD, D, C, P) and no marks
• Plagiarism – must have signed cover sheets on all assessments
• Appeals – take them through this process and where it is on website
• Extensions – take them through process (details on website.)
• Feedback – when they can contact you and expect a response.
• Submission requirements – how all work must be uploaded online
• Resubmission policy – one resubmission, marked to a pass allowed
• Course support documents – any text books or readings
• Online learning environment – go through Blackboard shell
• Where to get support - Student study support details
Pre-Training Review
• Conduct an LLN Skills analysis – one per student group
• Explain Recognition of Prior Learning and Credit Transfers (for new students)
Student checklist
Handout checklist and get each student to sign and hand back. Includes:
Student responsibilities (i.e.: must check emails and bb shells weekly)
Program map to confirm all students are correctly enrolled

Assessment overview - What they are doing and when.

LLN (if done in this class)
Week 2  Feb 16     

What is a project and understand the public relations aspect of managing a campaign

Week 3 Feb 23     

Project initiation

Week 4 Mar 2   

Client briefings for major assignment
Week 5 Mar 9        

Business case

  • project scope
  • terms of reference

Week 6 Mar 16 

Defining a campaign

  • Research
  • planning (Task 1 due Saunday 22 march 2015 midnight)

Week 7 Mar 23     

Developing a campaign plan

  • goals
  • objectives
  • audience

Week 8 Mar 30      

Manage time and budget

Mid Semester Break (2nd -8th April)

Week 9 April 13     

Manage campaign budget

Week 10 April 20    

Administer and monitor campign

Week 11 April 27

 Major assignment

Week 12 May 4       

Major assignment

Week 13  May 11     

Prepartion for individual campaign interviews (Task 2 due sunday 24 may 2015 midnight)
Week 14 May 18     

Individual campaign interviews (Task 3 scheduled interviews in week 14)

Week 15 May 25     

Individual campaign interviews  (Task 3 scheduled interviews in week 15)

Week 16 June 1     Resubmissions


Learning Resources

Prescribed Texts


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

There are 3 assessments for this course, you must be deemed competent in all 3 assessments to pass this subject.

Full details of all assessments will be available on the Blackboard shell

Task 1:Analysis of Public Relations Campaign

Assessment date:Week 6 due on Sunday 22 March 2015 midnight (worth 30% of student mark)
Type:Individual assessment piece
Length: 750 words (+/- 10%)
Analysis of public relations campaigns supplied.
Students are to research the campaign, identify the key campaign elements and perform a critical analysis of the campaign.

Clear report which identifies key campaign element, key inclusions are:
•Campaign Summary – provide an overview of the campaign
•Research – identify three types of research that would be appropriate to conduct pre-campaign
•Objectives – identify three key objectives the campaign was trying to achieve
•Target Audience – identify and describe the primary audience the campaign was targeted at
•Key Messages – describe the key message(s) the campaign tried to communicate
•Strategy – describe the over-arching strategy that drove the campaign
•Tactics – identify the type and details of all the tactics used as part of this campaign
•Evaluation Measures – identify at least two measures that could be used to evaluate the campaign

Task 2:Campaign Development
Assessment date:Week 13 due on Sunday 24 May 2015 midnight (worth 40% of student mark)
Type:Group assessment piece (up to 4 students per group)
Length:2000 words (+/- 10%)

Students are to develop campaign recommendations for new pitch for a supplied company or organisation. Group activities requiring development of strategies and creative recommendations.

Key Elements to Include
•Research – Students should conduct primary/secondary research into
othe industry to identify key issues, competitor strengths and weaknesses, relevant trends and other critical background information
othe market to clarify key drives for this market, demographic data, media consumption habits
•Campaign Strategy – Identify two separate over-arching approaches that could serve to achieve the campaign objectives
•Campaign Tactics – Outline the critical tactics that will comprise the backbone of the campaign. Be creative with your campaign and consider using a multi-platform approach incorporating a combination of media and non-media channels such as events, guerrilla stunts, social media, viral, sponsorship, media kits, celebrity endorsement, journalist familiarisations etc.
•Rationale – Relay the rationale as to why the proposed campaign strategies will achieve the objectives of the brief also outlining any key barriers to success.

Task 3Campaign Review
Assessment date:In class in week 14 & 15 (worth 30% of student mark)
Type:Individual interview
Duration:8 minutes

Students will be required to answer 10 random questions on their campaign. The questions will cover the following areas:

•Background Information – outline which brief has been responded to and the corresponding objectives, any relevant background research findings and identification of any key issues
•Target Audience – identify and describe the primary audience the campaign is targeted including demographic and psychographic information where possible.
•Strategy – describe the over-arching strategy that will drive the campaign including a rationale as to why this strategy should deliver on the objectives
•Key Messages – describe the key message(s) the campaign will communicate
•Tactics – identify the type and details of all the tactics used as part of this campaign including a rationale where appropriate. Include a summary as to the proposed creative direction.
•Budget – including realistic figures for creative production, labour, permits, venue hire, prizes etc
•Timeline – a project timeline that breaks down key milestones by dates and tasks
•Limitations – describe any major barriers to success and strategies to mitigate limitations
•Evaluation Measures – identify at least two measures that could be used to evaluate the campaign
•Conclusion – summary as to why the campaign pitch stands to create cut-through in the market and deliver on the brief’s objectives.

Submission Requirements
You should:
•Ensure that you submit assessments on or before the due date.
•Always retain a copy of your assessment tasks. (hard copy and soft copy)
•When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.
•Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information:
Form to use:
Where an extension of greater than seven days is needed, you must apply for special consideration.
Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination
More Information:;ID=g43abm17hc9w
Form to use:
Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”. If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following
More Information:;ID=7usdbki1fjf31
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:
Final Grades table:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.


Assessment Matrix

Full details on how this course is assessed against the Unit Elements & Performance Criteria plus critical aspects of evidence, this can found in the Learning and Assessment Tool available from instructor or course coordinator.

Other Information


Course Overview: Access Course Overview