Course Title: Manage projects
Part B: Course Detail
Teaching Period: Term1 2015
Course Code: BUSM6234C
Course Title: Manage projects
School: 650T Vocational Business Education
Campus: City Campus
Program: C5281 - Diploma of Business (Public Relations)
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
The unit focuses on the application of project management skills and the requirement to meet time lines, quality standards, budgetary limits and other requirements set for the project.
The unit does not apply to specialist project managers. For specialist project managers, the units of competency in the Project Management competency field will be applicable.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
BSBPMG510A Manage projects
1. Define project
Access project scope and other relevant documentation
4. Finalise project
4.1. Complete financial record keeping associated with project and check for accuracy
5. Review project
Review project outcomes and processes against the project scope and plan
3. Administer and monitor project
. Take action to ensure project team members are clear about their responsibilities and the project requirements
2. Develop project plan
Develop project plan including timelines, work breakdown structure, role and responsibilities and other details of how the project will be managed in relation to the project parameters
This unit describes the performance outcomes, skills and knowledge required to manage a straightforward project or a section of a larger project.
Details of Learning Activities
This course gives students the ability to control the event or project that they are accountable for which leads to more effective reporting and product delivery within the original timelines. Problems are identified and dealt with earlier in the project cycle thus reducing costly over-runs. With a stronger assertive stance you will be able to keep to the original vision and is less likely to be negatively influenced by dominant forces within the organization.
A range of practical skills and knowledge which will include for this unit:
• writing a business report on the outcomes of the project which will review portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• observation of presentations
• oral or written questioning to assess knowledge of how the project relates to the organisation’s overall mission, goals, objectives and operations
• review of project risk management plan and project plan
• evaluation of project reports forwarded to stakeholders
• analysis of documentation reviewing project outcomes and processes against the project scope and plan
• evaluation of documentation outlining lessons learnt from the project.
This course is co-delivered and co-assessed with Develop Public Relations Campaigns
Week 1 Feb 9
• Course delivery details
• Assessment details and Assessment Task & Feedback Guide
• Grading – remind them of codes (HD, D, C, P) and no marks
• Plagiarism – must have signed cover sheets on all assessments
• Appeals – take them through this process and where it is on website
• Extensions – take them through process (details on website.)
• Feedback – when they can contact you and expect a response.
• Submission requirements – how all work must be uploaded online
• Resubmission policy – one resubmission, marked to a pass allowed
• Course support documents – any text books or readings
• Online learning environment – go through Blackboard shell
• Where to get support - Student study support details
• Conduct an LLN Skills analysis – one per student group
• Explain Recognition of Prior Learning and Credit Transfers (for new students)
Handout checklist and get each student to sign and hand back. Includes:
Student responsibilities (i.e.: must check emails and bb shells weekly)
Program map to confirm all students are correctly enrolled
Assessment overview - What they are doing and when.
LLN (if done in this class)
Week 2 Feb 16
What is a project and understand the public relations aspect of managing a campaign
Week 3 Feb 23
Week 4 Mar 2
Client briefings for major assignment
Week 5 Mar 9
- project scope
- terms of reference
Week 6 Mar 16
Defining a campaign
- planning (Task 1 due Saunday 22 march 2015 midnight)
Week 7 Mar 23
Developing a campaign plan
Week 8 Mar 30
Manage time and budget
Mid Semester Break (2nd -8th April)
Week 9 April 13
Manage campaign budget
Week 10 April 20
Administer and monitor campign
Week 11 April 27
Week 12 May 4
Week 13 May 11
Prepartion for individual campaign interviews (Task 2 due sunday 24 may 2015 midnight)
Week 14 May 18
Individual campaign interviews (Task 3 scheduled interviews in week 14)
Week 15 May 25
Individual campaign interviews (Task 3 scheduled interviews in week 15)
Week 16 June 1 Resubmissions
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
There are 3 assessments for this course, you must be deemed competent in all 3 assessments to pass this subject.
Full details of all assessments will be available on the Blackboard shell
Task 1:Analysis of Public Relations Campaign
Assessment date:Week 6 due on Sunday 22 March 2015 midnight (worth 30% of student mark)
Type:Individual assessment piece
Length: 750 words (+/- 10%)
Analysis of public relations campaigns supplied.
Students are to research the campaign, identify the key campaign elements and perform a critical analysis of the campaign.
Clear report which identifies key campaign element, key inclusions are:
•Campaign Summary – provide an overview of the campaign
•Research – identify three types of research that would be appropriate to conduct pre-campaign
•Objectives – identify three key objectives the campaign was trying to achieve
•Target Audience – identify and describe the primary audience the campaign was targeted at
•Key Messages – describe the key message(s) the campaign tried to communicate
•Strategy – describe the over-arching strategy that drove the campaign
•Tactics – identify the type and details of all the tactics used as part of this campaign
•Evaluation Measures – identify at least two measures that could be used to evaluate the campaign
Task 2:Campaign Development
Assessment date:Week 13 due on Sunday 24 May 2015 midnight (worth 40% of student mark)
Type:Group assessment piece (up to 4 students per group)
Length:2000 words (+/- 10%)
Students are to develop campaign recommendations for new pitch for a supplied company or organisation. Group activities requiring development of strategies and creative recommendations.
Key Elements to Include
•Research – Students should conduct primary/secondary research into
othe industry to identify key issues, competitor strengths and weaknesses, relevant trends and other critical background information
othe market to clarify key drives for this market, demographic data, media consumption habits
•Campaign Strategy – Identify two separate over-arching approaches that could serve to achieve the campaign objectives
•Campaign Tactics – Outline the critical tactics that will comprise the backbone of the campaign. Be creative with your campaign and consider using a multi-platform approach incorporating a combination of media and non-media channels such as events, guerrilla stunts, social media, viral, sponsorship, media kits, celebrity endorsement, journalist familiarisations etc.
•Rationale – Relay the rationale as to why the proposed campaign strategies will achieve the objectives of the brief also outlining any key barriers to success.
Task 3Campaign Review
Assessment date:In class in week 14 & 15 (worth 30% of student mark)
Students will be required to answer 10 random questions on their campaign. The questions will cover the following areas:
•Background Information – outline which brief has been responded to and the corresponding objectives, any relevant background research findings and identification of any key issues
•Target Audience – identify and describe the primary audience the campaign is targeted including demographic and psychographic information where possible.
•Strategy – describe the over-arching strategy that will drive the campaign including a rationale as to why this strategy should deliver on the objectives
•Key Messages – describe the key message(s) the campaign will communicate
•Tactics – identify the type and details of all the tactics used as part of this campaign including a rationale where appropriate. Include a summary as to the proposed creative direction.
•Budget – including realistic figures for creative production, labour, permits, venue hire, prizes etc
•Timeline – a project timeline that breaks down key milestones by dates and tasks
•Limitations – describe any major barriers to success and strategies to mitigate limitations
•Evaluation Measures – identify at least two measures that could be used to evaluate the campaign
•Conclusion – summary as to why the campaign pitch stands to create cut-through in the market and deliver on the brief’s objectives.
•Ensure that you submit assessments on or before the due date.
•Always retain a copy of your assessment tasks. (hard copy and soft copy)
•When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.
•Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
Where an extension of greater than seven days is needed, you must apply for special consideration.
Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf
Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”. If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:
Final Grades table:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Full details on how this course is assessed against the Unit Elements & Performance Criteria plus critical aspects of evidence, this can found in the Learning and Assessment Tool available from instructor or course coordinator.
Course Overview: Access Course Overview