Course Title: Identify and evaluate marketing opportunities
Part A: Course Overview
Program: C5287
Course Title: Identify and evaluate marketing opportunities
Portfolio: DSC
Nominal Hours: 70.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG6058C |
Brunswick Campus |
TAFE |
320T Design (TAFE) |
Face-to-Face or Internet |
Course Contact: Garry Amy
Course Contact Phone: +61 3 9925 4819
Course Contact Email: design.tafe@rmit.edu.au
Course Description
This unit describes the performance outcomes, skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG501B Identify and evaluate marketing opportunities |
Elements: |
1. Identify marketing opportunities |
2. Investigate marketing opportunities |
|
3. Evaluate required changes to current operations |
Learning Outcomes
This unit applies to individuals working in senior marketing management roles who, together with a marketing team, identify, investigate and evaluate marketing opportunities to determine whether they meet organisational and marketing objectives. Based on this evaluation, changes to current business operations can be determined to take advantage of marketing opportunities.
Overview of Assessment
Evidence of the following is essential:
• identifying and evaluating marketing opportunities to determine whether they will meet organisational objectives
• documenting how current business operations will need to be modified and what resources will be required to take advantage of newly identified and evaluated opportunities.