Course Title: Write persuasive copy

Part A: Course Overview

Program: C5295

Course Title: Write persuasive copy

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7836C

City Campus

TAFE

345T Media and Communication

Face-to-Face

Term1 2013

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au


Course Description

This unit of competency requires you to examine techniques used to write persuasively that conveys critical ideas or messages in response to a brief. Such writing is exemplified by advertising, public relations and marketing copy.


Pre-requisite Courses and Assumed Knowledge and Capabilities

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students



National Competency Codes and Titles

National Element Code & Title:

BSBWRT501A Write persuasive copy

Elements:

1. Analyse and interpret a creative brief

2. Evaluate creative options

3. Prepare persuasive copy


Learning Outcomes

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students


Overview of Assessment

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students