Course Title: Maintain and apply creative arts industry knowledge

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: BUSM6461C

Course Title: Maintain and apply creative arts industry knowledge

School: 340T Art

Campus: City Campus

Program: C5308 - Diploma of Visual Arts

Course Contact : Jennifer Cabraja

Course Contact Phone: +61 3 9925 4472

Course Contact

Name and Contact Details of All Other Relevant Staff

Jennifer Mills

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will gain a strong understanding of the arts industry and working in this profession. It involves industry structures and operations, employment obligations and opportunities, industry trends and emerging technologies, and industry laws and regulations.

This course describes the performance outcomes, skills and knowledge required to maintain industry knowledge and manage own professional practice within the creative arts industry.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVIND501B Maintain and apply creative arts industry knowledge


1. Research and apply industry information

Performance Criteria:

1.1 Research the structure and operation of the creative arts industries using appropriate sources
1.2 Research employment obligations and opportunities within the creative arts industries using appropriate sources
1.3 Monitor trends and emerging technologies within the creative arts industries using appropriate sources
1.4 Research laws and regulations affecting the creative arts industries using appropriate sources
1.5 Analyse, critique and share industry information with relevant personnel to assist own decision making and contingency planning
1.5 Evaluate currency and credibility of information sources and ensure research scope is sufficiently broad
1.6 Maintain accurate and comprehensive details of information sources


2. Maintain effective industry networks

Performance Criteria:

.2.1 Participate in networks and associations to maintain high standards of professional practice
2.2 Use network strategies to establish and maintain relationships that enhance own professional practice
2.3 Maintain dialogue with networks to maximise industry contacts and ensure currency and credibility of industry knowledge
2.4 Communicate benefits of network participation to relevant personnel


3. Enhance professional practice

Performance Criteria:

.3.1 Seek feedback from relevant personnel to identify professional development opportunities
3.2 Participate in professional development activities to improve work performance and ensure currency of industry knowledge
3.3 Use industry affiliations and strategic alliances to support and maintain professional practice

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will take place in a studio and classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:

* class exercises to review discussions/lectures
* practical demonstrations
* guest lecture
* peer teaching and class presentations
* workshops
* tutorials.

Out of class activities may include:

* group discussion
* independent project based work
* teacher directed group activities/projects
* site visits (observations)
* studio practice
* visits to galleries and events.

Teaching Schedule

WeekClass contentTask/AssessmentElements

Introduction to course:
The business of being an artist
-learning outcomes
-assessment criteria
-course requirements

Presentation- Galleries

Project brief: Task 1

Gallery/Exhibition Journal

1.1, 1.2, 1.3, 1.4,1.5,1.6
2Galleries and Exhibiting Art cont’d
Melbourne 2014
Art Guide: a look at Melbourne


Project brief: Task 2

Gallery/exhibition written report /presentations.

1.1, 1.2, 1.3, 1.4,1.5,1.6
2.1, 2.2, 2.3, 2.4

Exhibiting and selling art:

Finding a space
Framing and pricing artwork

 1.1, 1.2, 2.1, 2.2, 2.3, 2.4, 3.2, 3.3
4Marketing, getting the word out
Communicating in a digital age
-web pages, blogs
-facebook, instagram, flickr
Group allocation1.1, 1.2, 1.3, 1.4, 1.5,1.6, 2.1, 2.2, 2.3, 3.3
5“Makers” – working outside galleries 1.3, 1.5
6Guest Speaker:
RMIT Link Arts
 1.3, 1.5

Censorship and artistic freedom

Case studies

 1.1, 1.2, 1.3, 1.4, 1.5, 1.6
8Tax & Money
Record keeping and budgets
 1.1, 1.2, 1.3, 1.4, 1.5,1.6
9‘The Great Contemporary Art Bubble’
 1.4, 1.5, 1.6
10PresentationsProject brief: Task 2

Gallery/exhibition written report /presentations.

2.1,2.2,2.3, 2.4, 3.2, 3.3
11PresentationsProject brief: Task 2

Gallery/exhibition written report /presentations.

2.1, 2.2,2.3, 2.4, 3.2, 3.3
12PresentationsProject brief: Task 2

Gallery/exhibition written report /presentations.

2.1, 2.2,2.3, 2.4, 3.2, 3.3
13PresentationsProject brief: Task 2

Gallery/exhibition written report /presentations.

2.1, 2.2,2.3, 2.4, 3.2, 3.3
14PresentationsProject brief: Task 2

Gallery/exhibition written report /presentations.

2.1, 2.2,2.3, 2.4, 3.2, 3.3
15PresentationsProject brief: Task 2

Gallery/exhibition written report /presentations.

2.1, 2.2,2.3, 2.4, 3.2, 3.3
16Final Assessment
Grants, Prizes and residencies
 2.1, 2.2,2.3, 2.4, 3.2, 3.3

Learning Resources

Prescribed Texts

Mayer, R., Sheehan, S. The Artist’s handbook of materials and techniques, 5th Edition, 1991, Faber & Faber.
Dashkin, M. Vitamin P2: New Perspectives in Painting, 2011, Phaidon.


Other Resources

Library Subject Guides: Visual Art

You will be encouraged to attend exhibition openings and visit public art projects/sites outside of your learning environment. RMIT school of Art has two galleries and an ongoing exhibition program.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

  • Practical tasks, a series of major projects
  • Direct observation including exploration of and experimentation with techniques
  • Written and/or oral questioning and discussion to assess knowledge and understanding
  • Completion of a visual diary and/or portfolio including personal reflection and feedback
  • Direct questioning combined with review of portfolios of evidence.

Assessment is based on your ability to undertake the following:

  • Research, analyse, critique and apply industry information
  • Maintain effective industry networks
  • Enhance professional practice.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers. 

Assessment Tasks

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

1. Assessment title: Project Brief: Task 1: Gallery Journal

    Week 15

2. Assessment title: Project Brief: Task 2:  Gallery/exhibition written report/presentations.

    Week 10-15.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of competency. These are available through the course contact in Program Manager. 

Other Information

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Please note
While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Course Overview: Access Course Overview