Course Title: Style merchandise for photography

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: MKTG7235C

Course Title: Style merchandise for photography

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Eddie Javier
Phone: 0399254774

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will apply photographic styling techniques to visual merchandising arrangements.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER016A Style merchandise for photography


1. Work effectively as a stylist

Performance Criteria:

Work is performed with an emphasis on research, planning and forecasting.
Resourcing for shooting is completed within prescribed deadlines and to specified budgets.
A comprehensive stylist kit is developed and maintained.


2. Collaborate with key creative and production personnel

Performance Criteria:

2.1 Promotional job brief is accurately interpreted.
2.2 Effective communication occurs with creative and production team members, and responsibility is accepted for own output.


3. Carry out steps in stylist planning

Performance Criteria:

3.1 Action plan and critical milestones are documented and tasks are completed according to timelines.


4. Source props and merchandise for photographic assessments

Performance Criteria:

Props and merchandise are sourced and acquired within designated timeframes as required for specific assessments.
Props are hired according to industry procedures where required.
A current and ongoing resource file of services and supplies is maintained for future assessments.


5. Place merchandise and props for photographs

Performance Criteria:

Styled arrangements demonstrate the application of design principles to two-dimensional and three-dimensional work.
Arrangements reflect appropriate selection of colour and appreciation of technical lighting and camera arrangements to achieve desired outcomes.

Learning Outcomes

On successful completion of this course you will be able to operate effectively as a stylist.

Details of Learning Activities

In class activities include, but are not limited to:
group discussion
teacher directed group activities/projects
work shopping of students’ own projects

Out of class activities include, but are not limited to:
online research
independent project based work


Teaching Schedule

WeekClass contentAssessment dueElements

Class 1

Intro to Photo Styling
Course guide discussion
Assessment discussion

*Brief Assessment –
[Lighting appropriate to topic/subject
Specialised metering
Illumination ratios

*Brief Assessment –
Stylist shooting assignments



1, 2

2Out of class activity
Research for Stylist kit
 3, 4
3Class 2
Stylist Kit, Revise Studio Digital camera, Lighting etc
Resource File Assignment
Key Roles on Photo shoot & attending job briefings
 Formative in class3, 4, 5

Out of class activity
Resource File Assignment

 3, 4, 5
5Class 3
Industry Visit - TBA
Resource Task Assignment
 3, 4, 5
6Out of class activity
Resource Task Assignment
 3, 4, 5
7Class 4
Ad Agency Assignment
Formative in class 3, 4, 5
8Out of class activity
Ad Agency Assignment
 3, 4
9Class 5
* Resource Task - Oral presentation in class
– progress report
Formative in class1, 2, 3, 4, 5

Out of class activity

 1, 2
11Class 6
*Assessment Submission
1. Resource File
2. Ad Agency
 Summative in class
Files submitted on server.
1, 2, 3, 4, 5

Learning Resources

Prescribed Texts


You are advised to look at the course Blackboard site for ongoing updated information.  

Other Resources

Overview of Assessment

Assessment tasks in this course include: written assessments and practical tasks


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

The following brief comprises assessment work from the C5177 – Diploma of Visual Merchandising Style Merchandise for Photography. You will be working collaboratively with up to 3 Stylists to complete your task.

*There are two parts to the assessments: RESEARCH and CAPTURE.

You are required to produce the necessary documentation prior to CAPTURE.

Formative Assessment.

Assessment Task Part 1:
After the brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher and stylist.

Assessment Task Part 2:
Execute location shoot during class in the prescribed manner.

Consult teacher.
Work collaboratively with Stylist
Book equipment.
Organise props & location.
Execute shoot.
Post production.

You will be required to team up with a photography student (assigned) who will work with you to achieve the desired result/look and directed by your collaborative efforts. There will be a total of 5 weeks in which to complete this assessment.

Look at the current fashion publications, catalogues, brochures etc., to get a feeling of what the agency, essentially the art director, wants.

You must collaborate with the photographer to produce a concept and final photo that satisfies the requirements of the brief.

Summative Assessment Task:
20 jpegs to spec
9”x12” print to spec
Your choice of final image
Stylist report
All documentation:
Hair and MU Artist

Due Week 11 in class – on server

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

Assessment matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview