Course Title: Style merchandise for photography
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: MKTG7235C
Course Title: Style merchandise for photography
School: 345T Media and Communication
Campus: City Campus
Program: C5309 - Diploma of Photo Imaging
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Eddie Javier
Phone: 0399254774
Email: ejavier@rmit.edu.au
Nominal Hours: 45
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will apply photographic styling techniques to visual merchandising arrangements.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER016A Style merchandise for photography |
Element: |
1. Work effectively as a stylist |
Performance Criteria: |
1.1 Work is performed with an emphasis on research, planning and forecasting. |
Element: |
2. Collaborate with key creative and production personnel |
Performance Criteria: |
2.1 Promotional job brief is accurately interpreted. |
Element: |
3. Carry out steps in stylist planning |
Performance Criteria: |
3.1 Action plan and critical milestones are documented and tasks are completed according to timelines. |
Element: |
4. Source props and merchandise for photographic assessments |
Performance Criteria: |
4.1 Props and merchandise are sourced and acquired within designated timeframes as required for specific assessments. |
Element: |
5. Place merchandise and props for photographs |
Performance Criteria: |
5.1 Styled arrangements demonstrate the application of design principles to two-dimensional and three-dimensional work. |
Learning Outcomes
On successful completion of this course you will be able to operate effectively as a stylist.
Details of Learning Activities
In class activities include, but are not limited to:
lectures
group discussion
teacher directed group activities/projects
work shopping of students’ own projects
Out of class activities include, but are not limited to:
online research
independent project based work
Teaching Schedule
| Week | Class content | Assessment due | Elements |
| 1 |
Intro to Photo Styling Key aspects in develping skills necessary for working successfully as as stylist. *Brief Assessment – Fashion on Location |
|
1
|
| 2 | Brief Merchandise on Location |
Formative in class | 1-5
|
| 3 |
Shoot Assessment in class Group critque Brief |
Assessment - Summative in class Brief - Formative in class |
1-5
|
| 4 | Shoot Fashion on Location |
Formative in class | 1-5
|
| 5 | Shoot Fashion on Location |
Formative in class | 1-5
|
| 6 | Shoot Fashion on Location |
Formative in class | 1-5
|
| 7 |
*Assessment Submission Group critque |
Summative in class Files submitted on server. |
5
|
Learning Resources
Prescribed Texts
http://acmp.com.au/ |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
Overview of Assessment
Assessment tasks in this course include: written assessments and practical tasks
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
You must submit all pieces of assessment in order for your competency to be assessed in this course.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
The briefs comprise assessment work from Style Merchandise for Photography.
You will be working collaboratively with assistant/s, the client to complete your task.
*There are two parts to the assessments: RESEARCH and CAPTURE.
You are required to produce the necessary documentation prior to CAPTURE.
Formative Assessment.
Part 1:
After the brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher and stylist.
Part 2:
Execute location shoot during class in the prescribed manner.
Consult teacher.
Work collaboratively.
Book equipment.
Organise props & location.
Execute shoot.
Post production.
You will be required to achieve the desired result/look and directed by your collaborative efforts.
Each assessment task will be allocated 3-5 weeks in which to complete this assessment.
Look at the current fashion publications, catalogues, brochures etc., to get a feeling of what the agency, essentially the art director, wants.
You must collaborate with the client to produce a concept and final photo that satisfies the requirements of the brief.
Summative Assessment Task:
Supply the following
20 jpegs to spec
9”x12” print to spec
Your choice of final image
Stylist report
All documentation:
Talent
Location
Props
Hair and MU Artist
Due Weeks 3 & 7 in class - On server
Grades used in this unit are as follows:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n
Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.
Course Overview: Access Course Overview