Course Title: Style merchandise for photography

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: MKTG7235C

Course Title: Style merchandise for photography

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Eddie Javier & Andrew Gash
Phone: +61 3 9925 4774
Email: eddie.javier@rmit.edu.au, andrew.gash@rmit.edu.au
 

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will apply photographic styling techniques to visual merchandising arrangements.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER016A Style merchandise for photography

Element:

1. Work effectively as a stylist

Performance Criteria:

1.1 Perform work with an emphasis on research, planning and forecasting.
1.2 Complete resourcing for photo-shoot within prescribed deadlines and to specified budgets.
1.3 Develop and maintain a stylist kit.
 

Element:

2. Collaborate with key creative and production personnel

Performance Criteria:

2.1 Accurately interpret promotional job brief.
2.2 Communicate effectively with creative and production team members and accept responsibility for own output.

 

Element:

3. Carry out steps in stylist planning

Performance Criteria:

3.1 Document action plan and critical milestones and complete tasks according to timelines.
3.2 Identify and access a suitable worksite environment.
 

Element:

4. Source props and merchandise for photographic assessments

Performance Criteria:

4.1 Source props and merchandise and acquire within set timeframes as required for specific assignments.
4.2 Hire props according to industry procedures where required.
4.3 Develop and maintain a current and ongoing resource file of services and supplies for current and future assignments.
 

Element:

5. Place merchandise and props for photographs

Performance Criteria:

5.1 Demonstrate the application of design principles to two-dimensional and three-dimensional work in styled arrangements.
5.2 Select colour and apply technical lighting and camera arrangements to achieve outcomes in promotional brief.
 


Learning Outcomes


On successful completion of this course you will be able to operate effectively as a stylist.


Details of Learning Activities

This course will equip you with the creative and organisational skills and industry awareness in the visual merchandising related discipline of photography styling.

Activities may include:
-Speakers representing the industry
-Re-sourcing and hiring props and merchandise
-Location and studio photography
-Industry visits
-Time management
-Industry research
-Presentations
-Applications of styling skills
-Use of relevant photographic technologies
 


 


Teaching Schedule

 

 Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources 
WeekClass contentAssessment Briefs due
1•Introduction to Photo Styling
•How to work with a stylist
•Visual diary
•Mood board

•BRIEF 1 Location Shoot (Fashion)
•Develop concept
•Introduction
•Styling Specifics (ppt.)
•Basic Styling necessities (ppt.)

•Contact photographer
•Start writing data for Workbook and prep for Photo-shoot•

 
2

•Discuss Location & Concept in class
•Lighting demo with *Emotive lighting

 
3

•Work on Brief 1
•You will be tasked to work with a photo stylist either on location and/or in studio

 
4

•Work on Brief 1
•You will be tasked to work with a photo stylist either on location and/or in studio

 
5

•Brief 1 Due
•Brief 1 review in class
•Group critique and feedback

•BRIEF 2: Location Shoot 2 (Food)

Brief 1 Location Shoot (Fashion) DUE
6

•Discuss Concepts for Brief 2
•Continue to work on Brief 2
•Lighting demo with *Emotive lighting•

 
7

•Continue to work on Brief 2
•You will be tasked to work with a photo stylist either on location and/or in studio

 
8

•Continue to work on Brief 2
•You will be tasked to work with a photo stylist either on location and/or in studio

 
9

 •Brief 2 Due
•Brief 2 review in class
•Group critique and feedback

•Present Brief 3 Free Choice 1&2

 
Brief 2 Location Shoot 2 (Food) DUE
10

 •Discuss Concepts for Brief 3 Part 1 & 2
•Continue to work on Brief 3 Part 1 & 2
•Lighting demo with *Emotive lighting

 
11

 •Continue to work on Brief 3 Part 1 & 2
•You will be tasked to work with a photo stylist either on location and/or in studio

 
12

 •Continue to work on BRIEF 3 Part 1 & 2
•You will be tasked to work with a photo stylist either on location and/or in studio

 
13

 •Continue to work on BRIEF 3
•You will be tasked to work with a photo stylist either on location and/or in studio
•Brief 3 Part 1 Due
•Group critique and feedback•

 

 Brief 3 Location Shoot (Food/Fashion/other) Part 1 Due
14

 •Continue to work on BRIEF 3
•Part 2
•You will be tasked to work with a photo stylist either on location and/or in studio

 
15

 •BRIEF 3 Part 2 Due
•Brief 3
•Group critique and feedback

Brief 3 Location Shoot (Food/Fashion/other) Part 2 Due 


Learning Resources

Prescribed Texts

http://acmp.com.au/
http://www.aipp.com.au/
http://www.pdnonline.com/index.shtml
http://www.bjp-online.com/
 


References

You are advised to look at the course Blackboard site for ongoing updated information.  


Other Resources

B94-4 studio

Cameras, lenses, lighting as available from the Photo Imaging store.


Overview of Assessment

Assessment tasks in this course include: written assessments and practical tasks


 


Assessment Tasks

To demonstrate competency in this course you will need to complete the following assessments to a satisfactory standard.

Each shoot will be ungraded.

Your final grade will be determined by the folio of 12 images that you will submit on the due dates.

Brief 1 Location Shoot (Fashion) Ungraded Due week 5 commencing 9 March
You will be required to work as a photographer on a location/studio shoot. For this assignment you will be working directly with a fashion stylist on a designated brief. It is expected that you will liaise with the stylist to discuss the details of the brief and jointly plan the location, model selection and timeline for the shoot.

*This is to be treated as a professional assignment where you put into practice the basic requirements of thorough planning and preparation, appropriate props as required, punctuality, attention to detail, professional photo kit and professional attitude.

Deliverables Graded
You are to produce/supply 3 final digital files of the location/studio shoot. You are required to liaise directly with the photographer/stylist (as per class discussion).

Brief 2 Location Shoot (Food) Ungraded Due week 9 commencing 13 April
You will be required to work as a photographer on a location/studio shoot. For this assignment you will be working directly with a food stylist on a designated brief. It is expected that you will liaise with the stylist to discuss the details of the brief and jointly plan the location, food selection and timeline for the shoot.

*This is to be treated as a professional assignment where you put into practice the basic requirements of thorough planning and preparation, appropriate props as required, punctuality, attention to detail, professional photo kit and professional attitude.

Deliverables Graded
You are to produce/supply 3 final digital files of the location/studio shoot. You are required to liaise directly with the photographer/stylist (as per class discussion).

Brief 3 Location Shoot (Food/Fashion/other) Ungraded Due week 13 commencing 10 May & week 15 commencing 25 May.
You will be required to work as a photographer on 2 shoots (Part 1 & Part 2) on location/studio. For these assignments you will be working directly with stylists on designated briefs of your choice. It is expected that you will liaise with the stylists to discuss the details of the brief and jointly plan the location, selection of subject and timeline for the 2 shoots.

*This is to be treated as a professional assignment where you put into practice the basic requirements of thorough planning and preparation, appropriate props as required, punctuality, attention to detail, professional photo kit and professional attitude.

Deliverables Graded
You are to produce/supply 3 final digitalfiles of each shoot location/studio – 3 images for Part 1 & 3 images for Part 2 - 6 images in total. You are required to liaise directly with the photographer/stylist (as per class discussion).


Grades used in this course are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CP Competent with Pass
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
 

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: rmit.edu.au/students

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency. Non-attendance may seriously jeopardise the chances of success in a course.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Assessment and Feedback
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview