Course Title: Research the role and use of the photo image in visual communication

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: VART6254C

Course Title: Research the role and use of the photo image in visual communication

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Eddie Javier
Phone: 0399254774
Email: ejavier@rmit.edu.au
 

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will gain be required to produce creative and innovative photoimages using visual communication principles.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI516A Research the role and use of the photo image in visual communication

Element:

1. Research principles and role of visual communication.

Performance Criteria:

1.1 Research historical and contemporary roles of the
photograph/photoimage in visual communication.
Evaluate currency/credibility of information gathered and ensure research scope is sufficiently broad.
Investigate theories behind the conceptualisation, production and use of the photograph/photoimage.
1.4 Evaluate the creation and implied meaning of the
photograph/photoimage in the context of its use.
1.5 Investigate the modes and media of visual
communication.
1.6 Review and appraise a range of photograph and
photoimage themes in the context of visual
communication theories.
 

Element:

2. Use visual communication in photoimaging practice

Performance Criteria:

2.1 Consider the intent and intended audience off
visual communication in the production of photoimages.
2.2 Apply photograph/photoimage themes and visual
communication theories to the production of photoimages
2.3 Utilise a range of visual communication modes and media to present photoimages.
 

Element:

3. Evaluate visual communication in photoimaging practice

Performance Criteria:

3.1 Evaluate the effectiveness of visual communication in the
production of photoimages.
3.2 Identify future opportunities, work directions, equipment
needs and workflow changes resulting from application of
visual communication principles.
3.3 Identify implications of visual communication as it applies to own creative and innovative practice.
 


Learning Outcomes


On successful completion of this course you will be able to: Consistently produce images that satisfy society’s demands of visual communication. A range of specialist skills and knowledge
is required by photoimage-makers to inform their practice and
facilitate the production of creative and innovative photoimages.


 


Details of Learning Activities

Learning activities will consist of:

In class activities include, but are not limited to:
practical exercises
group discussion
teacher directed group activities/projects
work shopping of students’ own projects

Out of class activities include, but are not limited to:
online research
independent project based work


Teaching Schedule

<thead> <th scope="col">Week</th> <th scope="col">Class Content</th> <th scope="col">Assessment Due</th> <th scope="col">Elements</th> </thead>
11Week 11
*Submission. Assessment Part 1
The Brief.
Supply the following:
Content: Product/Style/Photographer
Research: Photographer and Style
Shooting schedule.

*Group critique.

Formative – Assessment Part 1 due in class. 1,2
12Week 12
Studio Practice.
Lighting tests, concept development and discussion.

Submission prac work.
Assessment Part 1 – 4 images/refer to assessment criteria

Mentoring individual meetings.

Formative Task 1 – 6 images on server

Formative Task 2 1 image on server

 1,2,3

13Week 13
Studio Practice. Lighting tests, concept development and discussion.

Mentoring individual meetings.

Formative Task 3 – 6 images on server  2,3
14Week 14
Studio Practice. Lighting tests, concept development and discussion.

Mentoring individual meetings.

   2,3
15Week 16
(to be presented as a folio of 10 – 15 images – digital)

final folio will comprise of works generated in:
•produce commercial photoimages
•produce media photoimages
•produce an innovative presentation of professional work
•research role and the use of the photoimage in visual communication
•any other work/s deemed appropriate

*Assessment Submission
*Group critique.

Summative
in class.
Class critique.
3


Learning Resources

Prescribed Texts

http://acmp.com.au/
http://www.aipp.com.au/
http://www.pdnonline.com/index.shtml
http://www.bjp-online.com/  


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online system.


Overview of Assessment

Assessment tasks in this course include: Written assessments and practical work.


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

Assessment Task/s:

The following brief comprises 2 pieces of assessment work.

*There are 3 parts to the assessments:

1 RESEARCH and 2 CAPTURE. You are required to produce the necessary documentation prior to CAPTURE.
3 IMAGE submission .

Task 1 Research – techniques and treatments for upcoming shoot.

After assessment brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher.

This will be done in Week 12.

Formative Assessment Due Week 12 – on server
The brief – to be discussed and handed in (remember to keep a copy for yourself you will need to stick to it)

Weeks 13, 14 Will be allocated studio practice to complete assessment work as detailed in your brief.

Execute quotation exercise during class in the prescribed manner.

Consult teacher.
Work collaboratively.
Book equipment.
Organise props & location.
Post production.

Assessment will be based on the quality of lighting and its relevance, propping, design creativity, composition, level of viewer interest, mood, effectiveness of result, focus and exposure, presentation and the extent to which your initial idea is pursued.

Proposed ideas are to be discussed with your teacher prior to commencement to ensure suitability of choice and approach. These proposals must be fully detailed and documented before seeking approval. ie ideas listed, sketches of layout, possible props, lighting style and equipment required, etc. students are expected to team up with at least one other student in order to assist one another in pre-production and execution of each individuals assessment.

Week 15 Formative Assessment *Class critique

Summative Final assessment:
Due Week 16
(to be presented as a folio of 10 – 15 images – digital)

final folio will comprise of works generated in:
•produce commercial photoimages
•produce media photoimages
•produce an innovative presentation of professional work
•research role and the use of the photoimage in visual communication
•any other work/s deemed appropriate


Submit all assessments as per specifications on the RMIT C5041 Server.

Grades used in this unit are as follows:

CHDCompetent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online

Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview