Course Title: Research and exploit photo imaging trends

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: VART6255C

Course Title: Research and exploit photo imaging trends

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Eddie Javier
Phone: 0399254774
Email: ejavier@rmit.edu.au

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will be required to exploit creative and commercial opportunities as they arise from emerging trends in the photo imaging industry.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI517A Research and exploit photo imaging trends

Element:

Element 1. Research trends and emerging technologies in the photoimaging industry.

Performance Criteria:

1.1 Identify trends and emerging technologies using appropriate sources of information .
1.2 Evaluate currency/credibility of information gathered and ensure research scope is sufficiently broad.
1.3 Maintain accurate and comprehensive details of sources of information.
1.4 Examine and clarify the implications and consequences of trends and emerging technologies.
1.5 Critique and review trends and emerging technologies with relevant personnel .

Element:

Element  2. Exploit creative and commercial opportunities in the photoimaging industry.

Performance Criteria:

2.1 Use critical thinking techniques to identify creative/commercial opportunities as they arise from
trends and emerging technologies.
2.2 Clarify business objectives for exploiting creative/commercial opportunities.
2.3 Assess entrepreneurial attitudes required to develop creative/commercial opportunities.
2.4 Assess feasibility and commercial viability of exploiting creative/commercial opportunities.
2.5 Identify and document business risk associated with exploiting creative/commercial opportunities.
2.6 Exploit creative/commercial opportunities within
photoimaging industry.

Element:

Element  3. Review adoption of trends and emerging technologies against photoimaging business practice.

Performance Criteria:

3.1 Review performance of exploited opportunities against personal/business objectives.
3.2 Assess impact of adopting trends and emerging technologies on own photoimaging practice.
3.3 Develop systems to identify and respond to future creative/commercial opportunities as they arise from trends and emerging technologies.


Learning Outcomes


On successful completion of this course you will be able to research trends and emerging technologies in the photoimaging industry.


Details of Learning Activities

Learning activities will consist of:
lectures
group discussion
teacher directed group activities/projects
work shopping of students’ own projects
online research
independent project based work


Teaching Schedule

WeekClass contentAssessment DueElements
12Week 12
Intro to Course
Course guide discussion
Assessment discussion

Research – ‘Paper’
[Lighting appropriate to topic/subject
Specialised metering
Illumination ratios]

 

 

 

 

Formative task 1. Plan shoot in Research photoimaging trends.

 

 1
13Week 13
*Assessment ‘Paper’
Group feedback

Research – ‘Food’
Lighting appropriate to topic/subject
Specialised metering
Illumination ratios]

 

 


Formative task 2. Plan shoot in Research photoimaging trends.

 

2, 3
14Week 14
*Assessment Food
Group feedback

Research – Self portrait
Lighting appropriate to topic/subject
Specialised metering
Illumination ratios]

 

 

Formative task 3. Plan shoot in Research photoimaging trends.

 

2, 3
15Week 15
*Assessment Submission
Explore the descriptive and emotive nature of photo lighting.

*Group feedback

 

 

 
 
1
16Submit ALL assignment work

You are require to submit your research and reports including the final images to the client for each of the three briefs; Paper, Food and Self portrait

Submit all 3 as per specifications on the RMIT C5041 Server.

 

Summative task :
images +reports submission
on server
2, 3
    
    
    
    
    
    
    
    
    
    
    


Learning Resources

Prescribed Texts

http://acmp.com.au/
http://www.aipp.com.au/
http://www.pdnonline.com/index.shtml
http://www.bjp-online.com/  


References


Other Resources

You are advised to look at the course Blackboard site for ongoing updated information.


Overview of Assessment

Assessment tasks in this course include:
Written assignments and practical tasks


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

For further information on the assessment including detailed briefs for each task and grading criteria, please refer to the course Blackboard site.
To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

Formative Assessment

Task 1: Theme Paper - this task is in three parts – the research/planning, execution and completed image.

Research/Planning

This assessment is based on the research that you did in CUVPHI517A Research and exploit photo imaging trends . In particular, you are required to supply the six (6) images from your assessment in CUVPHI517A . They will provide the basis for your shoot in Emotive Lighting.

The first step is to discuss with your teacher the proposed shoot based around these images, covering:
Lighting techniques
Style
Format

This will be done in class on week one. You will be provided with feedback from your teacher and peers on your proposal.

Execution

Execute shoot in Emotive lighting (this class)

You will be assessed on your studio practice including:
set-up,
team work lighting techniques,
styling and
camera craft .

This will be done in the studio.

Produce one (1) image according to the brief “Paper”. You will be provided with feedback on your image from your teacher and your peers.

Task 2: Theme Food - this task is in three parts – the research/planning, execution and completed image.

Research/Planning

This assessment is based on the research that you did in CUVPHI517A Research and exploit photo imaging trends . In particular, you are required to supply the six (6) images from your assessment in CUVPHI517A . They will provide the basis for your shoot in Emotive Lighting.

The first step is to discuss with your teacher the proposed shoot based around these images, covering:
• Lighting techniques
• Style
• Format

This will be done in class on week four. You will be provided with feedback from your teacher and peers on your proposal.

Execution

Execute shoot in Emotive lighting (this class)

You will be assessed on your studio practice including:
• set-up,
• team work lighting techniques,
• styling and
• camera craft .

This will be done in the studio.

Produce one (1) image according to the brief “food”. You will be provided with feedback on your image from your teacher and your peers.


Task 3: Theme Self Portrait - this task is in three parts – the research/planning, execution and completed image.

Research/Planning

This assessment is based on the research that you did in CUVPHI517A Research and exploit photo imaging trends . In particular, you are required to supply the six (6) images from your assessment in CUVPHI517A . They will provide the basis for your shoot in Emotive Lighting.

The first step is to discuss with your teacher the proposed shoot based around these images, covering:
• Lighting techniques
• Style
• Format

This will be done in class on week four. You will be provided with feedback from your teacher and peers on your proposal.

Execution

Execute shoot in Emotive lighting (this class)

You will be assessed on your studio practice including:
• set-up,
• team work lighting techniques,
• styling and
• camera craft .

This will be done in the studio/location.

Produce one (1) images according to the brief “self-portrait”. You will be provided with feedback on your image from your teacher and your peers.


Summative Final assessment:

You are require to submit your final images to the client for each of the three briefs; Paper, Food and Self portrait

Submit all 3 final images assessments as per specifications on the RMIT C5041 Server.

Due week 16


For further information on the grading system and criteria used, please refer to the course Blackboard site.

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online

Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees
 

Course Overview: Access Course Overview