Course Title: Research and exploit photo imaging trends

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: VART6255C

Course Title: Research and exploit photo imaging trends

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teachers: Eddie JAVIER & Jessie DIBLASI
Phone: 0399254774
Email: eddie.javier@rmit.edu.au, jessie.diblasi@rmit.edu.au

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will be required to exploit creative and commercial opportunities as they arise from emerging trends in the photo imaging industry.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI517A Research and exploit photo imaging trends

Element:

Element 1. Research trends and emerging technologies in the photoimaging industry.

Performance Criteria:

1.1 Identify trends and emerging technologies using appropriate sources of information .
1.2 Evaluate currency/credibility of information gathered and ensure research scope is sufficiently broad.
1.3 Maintain accurate and comprehensive details of sources of information.
1.4 Examine and clarify the implications and consequences of trends and emerging technologies.
1.5 Critique and review trends and emerging technologies with relevant personnel .
 

Element:

Element  2. Exploit creative and commercial opportunities in the photoimaging industry.

Performance Criteria:

2.1 Use critical thinking techniques to identify creative/commercial opportunities as they arise from
trends and emerging technologies.
2.2 Clarify business objectives for exploiting creative/commercial opportunities.
2.3 Assess entrepreneurial attitudes required to develop creative/commercial opportunities.
2.4 Assess feasibility and commercial viability of exploiting creative/commercial opportunities.
2.5 Identify and document business risk associated with exploiting creative/commercial opportunities.
 

Element:

Element  3. Review adoption of trends and emerging technologies against photoimaging business practice.

Performance Criteria:

3.1 Review performance of exploited opportunities against personal/business objectives.
3.2 Assess impact of adopting trends and emerging technologies on own photoimaging practice.
3.3 Develop systems to identify and respond to future creative/commercial opportunities as they arise from trends and emerging technologies.
 


Learning Outcomes


On successful completion of this course you will be able to research trends and emerging technologies in the photoimaging industry.


Details of Learning Activities

Learning activities will consist of:
●lectures & tutorials
●class exercises
●group discussions
●online research
●work shopping of students’ own projects
●guest lecture/presentation

Out of class activities include, but are not limited to:
●online research
●independent project based work
●visits to galleries + events
 


Teaching Schedule

 

 
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources
 
WeekClass contentAssessment Due
1In class: Introduction to the course, including course overview and explanation of course structure + assessment.

Where do you want to be
What practice do you see yourself doing
What is good research
Wikis

 

 

 

2Lecture: Special Guest Lecture: Photojournalism (AM)
Lecture: Commercial digital Practice KB (PM)

In class - Continue research Wiki on selected photographers
  

 

 

 

3Lecture: Guest lecture: Developing Creative Ideas + the contemporary photographic practice

In class – Continue research Wiki on selected photographers
 

 


 

4Lecture: Wedding portrait RA
Lecture: Pitching Ideas/Elevator Pitch

In class - Wiki/research peer review

Assessment Item 2: Briefing - this briefing must be attended.

Assessment Item 1 Wiki ungraded. due 
5
No Class this week

 
 6

Lecture: Guest Lecture Commercial practice RIP


In Class - Elevator pitch development/idea consolidation


Lecture: Folios of work: Graduates will present a selection of final folios of work, presentation briefs + the process of development.

In class - Workshop ideas for folios


Assessment Item 3 – Part A Briefing

 
 7

Lecture: Folios of work: Graduates will present a selection of final folios of work, presentation briefs + the process of development.

In class - Workshop ideas for folios

 Assessment Item 3 – Briefing 

 
 8

In Class: Assessment 2 DUE – Panel Presentations

 

Assessment Item 2 ungraded: Elevator Pitch 
 9In Class: Assessment 2 DUE Panel Presentations
 
Assessment Item 2 ungraded: Elevator Pitch
 10

In Class: Appointments/Lab + Studio Access

This period is self directed time to do further work on your research/brief development and book time with teacher/s for further discussion and clarification.

Assessment Item 3 graded: Interactive pdf  


Learning Resources

Prescribed Texts

http://acmp.com.au/
http://www.aipp.com.au/
http://www.pdnonline.com/index.shtml
http://www.bjp-online.com/  


References


Other Resources

You are advised to look at the course Blackboard site for ongoing updated information.


Overview of Assessment

Assessment tasks in this course include:
Written assignments and practical tasks


Assessment Tasks

Assessment tasks in this course are Graded and Ungraded.

To demonstrate competency in this course you will need to complete all of the following pieces of assessment to a satisfactory standard. Once you have demonstrated competency, your final assessment task will be graded. For further information on the assessment and grading criteria, please refer to the course Blackboard site.

Research assessment items for this unit are:


Assessment Task 1: Photographer Research Wiki
Ungraded Assessment
Due - Week 4

Assessment Task 2:
Elevator Pitch
Ungraded Assessment
Due - Week 8 + Week 9

Assessment Task 3: Creative/Commercial Brief
Graded Assessment
Due - Week 10

 

Please note: The outcome of Assessment Task 3: Creative/Commercial Brief, will be realised in CUVPHI516A(VART6254)Research the role & use of the photo image in visual communication.

 

For further information on the grading system and criteria used, please refer to the course Blackboard site.

Grades used in this unit are as follows:


CHDCompetent with High Distinction
CDICompetent with Distinction
CCCompetent with Credit
CAGCompetency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: rmit.edu.au/students

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Assessment and Feedback
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview