Course Title: Produce commercial photo images

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: VART6262C

Course Title: Produce commercial photo images

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Eddie Javier
Phone: 0399254774
Email: ejavier@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will be required to produce commercial photo imaging products for art directors and other clients.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI521A Produce commercial photo images

Element:

1. Establish and define requirements for a range of commercial projects.

Performance Criteria:

1.1 Evaluate requirements of client brief for a range of commercial photo imaging shoots
1.2 Research sources of information for contemporary styles and conceptual and aesthetic approaches to similar commercial photo imaging shoots
1.3 Clarify sample layouts and other visual references with appropriate people
1.4 Prepare job, creative fee and usage estimates for a range of commercial photo imaging shoots
1.5 Meet with client to confirm shoot responsibilities and define and refine shoot requirements
1.6 Prepare terms, conditions and quotation for shoot according to client deadlines and check against initial estimate
1.7 Make agreement and complete contract with client or commissioning agent where applicable

Element:

2. Prepare for shoot

Performance Criteria:

2.1 Research and adopt professional practice arrangements for shoot and confirm with appropriate people
2.2 Investigate site-specific OHS, licence and permit requirements
2.3 Consider shoot requirements and make test shots to refine skills for shoot
2.4 Prepare shoot management timelines and make appropriate shoot preparations
2.5 Negotiate with necessary parties for access to models, locations and other subjects

Element:

3. Shoot images, proof and optimise work to client specifications

Performance Criteria:

3.1 Capture in-production images to agreed style and content within shoot context
3.2 Confirm any changes that occur during the shoot that may lead to cost variances with client or commissioning agent
3.3 Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection
3.4 Optimise images and output creative product to agreed client specifications using industry standards
3.5 Prepare work for electronic or physical dispatch and presentation/publication within the shoot context
3.6 Prepare invoice or account for client
3.7 Deliver completed images/creative product to client with invoice or account and copy of licence, and confirm client satisfaction

Element:

4. Wrap up and review shoot.

Performance Criteria:

4.1 Check and reinstate equipment, studio and props
4.2 Catalogue and archive images or creative product appropriately
4.3 Maintain contractual and financial records for business and taxation purposes
4.4 Review client response and personal performance within shoot context
4.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot


Learning Outcomes


On successful completion of this course you will be able to produce commercial photoimaging products with an advertising, architectural, commercial, fashion and industrial outcome.


Details of Learning Activities

Learning activities will consist of:

In class activities include, but are not limited to:
practical exercises
group discussion
teacher directed group activities/projects
work shopping of students’ own projects

Out of class activities include, but are not limited to:
online research
independent project based work


Teaching Schedule

WeekClass contentAssessment dueElements
1Week 1
Intro to Commercial
Course guide discussion
Assessment discussion

Commercial shoot. Research and submit a minimum of 6 images sourced from web and magazines for discussion with your teacher in class. 

 

Formative Assessment task 1. Due in class on server.

 

CUVPHI521A
1
3
2Week 2
Assessment work
Research practice in class.

Formative Task:
Execute Commercial shoot during class time in the prescribed manner.

Consult teacher.
Work collaboratively.
Book equipment.
Organise props & location.
Execute shoot.
Post production.

 CUVPHI521A
2
3
4
3 Week 3
*SUMMARTIVE Submission. Assessment Task Technology on location
*Group critique


*Brief Assessment Task 2
advertising/editorial - technology.
[Lighting appropriate to topic/subject
Specialised metering
Illumination ratios]

Formative assessment task 2. Advertising - major still life photograph. Research and submit a minimum of 6 images sourced from web and magazines for discussion with your teacher in class

Summative Assessment Task 1. Due in class on server.


Formative Assessment Task 2 Due in class on server.

 

CUVPHI521A
1
2
3
4Week 4
Assessment work
Research practice in class.

Formative Task:
Execute Advertising shoot during class time in the prescribed manner.

Consult teacher.
Work collaboratively.
Book equipment.
Organise props & location.
Execute shoot.
Post production.

 

 CUVPHI521A
2
3
4
5Week 5
Assessment work

Formative Task:
Execute Advertising shoot during class time in the prescribed manner.

Consult teacher.
Work collaboratively.
Book equipment.
Organise props & location.
Execute shoot.
Post production. 

Submission. Assessment Task 2 - SUMMATIVE
*Group critique
Supply images shot in studio on the C5041 server.

Summative Assessment Task 2. Due in class on server.  CUVPHI521A
2
3
4


Learning Resources

Prescribed Texts

http://acmp.com.au/
http://www.aipp.com.au/
http://www.pdnonline.com/index.shtml
http://www.bjp-online.com/  


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

 lynda.com


Overview of Assessment

Assessment tasks in this course include: written assignments and practical tasks


 


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this course are graded.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

Formative assessment:

Formative assessment task 1. Commercial shoot. Research and submit a minimum of 6 images sourced from web and magazines for discussion with your teacher in class. Due week1.


Formative assessment task 2. Advertising - major still life photograph.
Research and submit a minimum of 6 images sourced from web and magazines for discussion with your teacher in class. Due week 3.


Summative assessment

Summative assessment task 1. Commercial shoot Submit completed images(s) and report as per outcome of your research and location shoot. Due week 3.
Summative assessment task 2. Advertising - major still life photograph Submit completed images(s) and report as per outcome of your research, collaboration and location shoot. Due week 5.
Submit all 2 assessment tasks as per specifications on the RMIT C5041 Server.

Grades used in this unit are as follows:

CHDCompetent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.
 

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