Course Title: Produce technical photo images

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: VART6264C

Course Title: Produce technical photo images

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Bryce Dunkley


Phone: 9925 4774 (message with Eddie Javier)

Nominal Hours: 55

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will produce technical photo images for clients. You will be required to
develop a project brief with a client, plan and prepare shoots, supply images to clients and complete the requirements of the brief.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI526A Produce technical photo images


1. Receive and interpret job request requirements

Performance Criteria:

1.1 Evaluate requirements of job requests for a range of technical photo imaging projects and confirm with appropriate people
1.2 Research and adopt professional practice arrangements, management procedures and workflow requirements for a range of technical photo imaging projects
1.3 Prepare appropriate budget, and quote and contract for shoot


2. Prepare for shoot

Performance Criteria:

2.1 Consider and apply special considerations for shoot
2.2 Investigate and adopt site-specific OHS, consents, and licence and permit requirements
2.3 Negotiate with necessary parties for access to and needs of shoot locations and subjects
2.4 Confirm technical requirements, shoot requirements and shoot responsibilities with appropriate people
2.5 Prepare shoot management timelines and make appropriate shoot preparations


3. Shoot images and optimise to client, brief and post-production specifications

Performance Criteria:

3.1 Capture in-production images to the agreed style and content within shoot context
3.2 Work with production team and observe subject/client for feedback on shoot progress
3.3 Optimise images and output image product to agreed specifications using industry standards
3.4 Pack work for electronic or physical dispatch and deliver to agreed location by appropriate methods and within agreed timeframe
3.5 Conclude and maintain management procedures


4. Wrap up and review shoot

Performance Criteria:

4.1 Check and reinstate equipment
4.2 Review response from clients and subjects
4.3 Review personal performance within shoot context
4.4 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot

Learning Outcomes

On successful completion of this unit, you will be able to produce technical photo images

Details of Learning Activities

In class activities may include:

studio shoots
location shoots
peer teaching and class presentations
group discussion

Out of class activities may include:
online research
independent project based work

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studio shoots
location shoots
peer teaching and class presentations
group discussion

Out of class activities may include:
online research
independent project based work

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of resources.

Week Class content Assessment Elements
Week 1 1 - Subject outline

Using Speedlites on location

Brief Assessment 1 Speedlite

2 - Canon / Nikon Speedlite combined with available light. Location portrait photographed to a time limit

Assessment 1 Speedlite


Week 2 1 – Briefing Macro Assesment & Contextual portrait. Macro equipment demonstration.

2 – Macro studio session 1

Note: For all sessions students not scheduled in the studio should be working on their Contextual portrait

Week 3 1 – Briefing Liquid assessment

Discussion – Contextual portrait concepts

2 – Macro studio session 2

Due: Speedlite (Formative assessment)

Contextual Portrait concepts

Week 4 1 – Macro studio session 3

2 – Macro studio session 4

Liquid session 1

Week 5 1 – Liquid session 2

2 – Liquid session 3

Week 6 1 – Liquid session 4

2 – Liquid session 5


Summative Assessment 3


Week 7 1 – Liquid session 6

2 – Submit & discuss Contextual Portrait


Summative Assessment 2 Contextual Portrait

Week 8 No class – Submit Liquid assessment Due:

Summative Assessment 4 Liquid


Learning Resources

Prescribed Texts

Please refer to the reading list on Blackboard
You are advised to make use of RMIT’s library database facilities and to look at the Blackboard site for ongoing updated information.
Re RMIT Library database - tutorials



Other Resources

Required resources supplied/student supplied.

Overview of Assessment

Shooting assignments to a brief in the studio with time for re shoots. Planning mock ups and dialogue with the teacher are part of the process.

Assessment Tasks

Assessment tasks in this unit are either formative and/or summative. Formative tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (Summative) assessment tasks.

To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

Formative Assessment

1. Speedlite operations and use Due week 3

Summative Assessment

2. What People do all day? On location environmental portrait Due week 7

3. Liquid, not abstract, as the item still needs to be identifiable Due week 6

4. Macro, not abstract, as the item still needs to be identifiable Due week 8

For further information on the grading system and criteria used, please refer to the course blackboard site.


Grades used in this unit are as follows:
CHD Competent with High Distinction
CDI Competentwith Distinction
CC Competent with Credit
CAG Competency Achieved Graded
DNS Not Yet Competent
NYC Did Not Submit for Assessment

Assessment Matrix

Assessment matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Course Overview: Access Course Overview