Course Title: Make illustrative images for publication and display

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: VART6265C

Course Title: Make illustrative images for publication and display

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Robert Gale
Phone:
Email: rob.gale@rmit.edu.au
 

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

(Not applicable)

Course Description

In this course you will develop the techniques required to research, conceive, capture and produce a substantial photographic project. The focus of the units is each student to produce their own coffee table stylebook.
The unit is taught in conjunction with ‘Prepare images for Prepress Processing’ CUVPHI530A which concentrates on the output skills to produce a book.
 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI527A Make illustrative images for publication and display

Element:

Element 1. Establish and define requirements for a range of illustration projects

Performance Criteria:

1.1 Evaluate requirements for a range of illustrative photoimaging projects.
1.2 Research sources of information for contemporary styles and conceptual/aesthetic approaches to similar illustrative photoimaging projects.
1.3 Clarify sample layouts/other visual references with appropriate person/s.
1.4 Prepare job, creative fee and usage estimates for a range of illustrative photoimaging projects.
1.5 Meet with client to confirm shoot responsibilities and refine/define shoot requirements.
1.6 Prepare terms and conditions/quotation for shoot in accordance with client deadlines and check against initial estimate.
1.7 Make agreement and complete contract with client.

Element:

Element 2. Prepare for shoot

Performance Criteria:

2.1 Research/adopt professional practice arrangements for
shoot and confirm with appropriate person/s.
2.2 Establish a range of designs for products and content of
product within the shoot context and confirm with client.
2.3 Consider shoot requirements and make test shots to
refine designs for creative product .
2.4 Liaise with associated professionals for establishing
publication or presentation arrangements.
2.5 Investigate site-specific OHS, licence and permit
requirements.
2.6 Negotiate with necessary parties for access to props,
locations, talent, apparel and fashion accessories.
2.7 Prepare shoot management timeline

Element:

Element 3. Shoot images, proof and optimise work to client specifications.

Performance Criteria:

3.1 Capture images within shoot context.
3.2 Confirm (with agency/client) any changes that occur during the shoot that may lead to cost variances.
3.3 Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection.
3.4 Optimise images and output creative product to agreed client specifications using industry standards
3.5 Prepare work for electronic/physical dispatch and presentation/publication within the shoot context.
3.6 Prepare invoice/account for client.
3.7 Deliver completed images/creative product to client with invoice/account and cop

Element:

Element 4. Wrap up and review shoot.

Performance Criteria:

4.1 Check and reinstate equipment, studio and props.
4.2 Catalogue and archive images/creative product appropriately.
4.3 Maintain contractual and financial records for business and taxation purposes.
4.4 Review client response and personal performance within shoot context.
4.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.
 


Learning Outcomes


On successful completion of this unit, you will have covered the skills required to manage and produce a photographic project.


Details of Learning Activities

In class activities include, but are not limited to:
lectures,
a class field trip exercise,
classroom exercises
workshopping of students’ own projects.
class exercises group discussion
online and library research
independent project based work
Out of class activities include, but are not limited to:

independent research, reading, study, and practice.
 


Teaching Schedule

WeekClass contentAssessment DueElements
1

General introduction to the unit
Overview of subject, assessments requirements and time line.
Show example of some professional photographic book projects.
Example of previous student work.
Group Discussion of possible subject matter for a photographic book that is to be
Planned – submission of a proposal outlining concept and cost
Photographic approach
Layout consideration
Print production overview.

Presentation/Handout Time Life Photo Story formula - How to construct a visual story.

Assignment 2
Summative Set
‘Students to create their own photographic book’
1,2,3,4
2Field trip Assignment 1 – Fitzroy Gardens Photography of Capt Cooks cottage for a brochure.

In this field trip student work in smaller groups with each person spending individual time with the lectures. Looking at
Camera position
Framing & composition for layout
Use of perspective.
Shooting for layout restrictions
Exposure & Lighting for reproduction

Assignment 1
Formative
Capt Cook Brochure photography
1,2,3,4
3

Analysing and class discussion of photographic and lighting techniques used in a wide range of printed media Magazines, Books, Advertising, Inernet, Junk Mail

Assignment 1 - Class Critic of Photography of Fitzroy Gardens

Assignment 2 - Submission of book proposal and 5min presentation to the class by each student.
Subject, Style, Influences, challenges, equipment, permissions, OH&S issues, logistic, outcomes, estimated cost

Assessment 1. Due1,2,3,4
4Publishing opportunities
Stock Photography it’s history to present day opportunities
Lecture and discussions
Class work on book projecT

Analysing and class discussion of photographic and lighting techniques used in a wide range of printed media Magazines, book, Advertising Junk Mail

Project work - Review and editing of images in context of individual story line development.

Mag Catalogues, books for group discussion1,2,3,4
5Project work- Review and editing of images in context of individual story line development. 1,2,3,4
6Assignment 2 - Critique 1 : Progressive Group assessment of Book Project
3 Images due, Participate & comment in critique. The Critique assess aspect of photography capture, continuity of story line, digital image process and potential output issues re layout and reproduction quality
Graded progress assessment1,2,3,4
7Project work - Review and editing of images in context of individual story line development. 1,2,3,4
8One on One Assessment by appointment 1,2,3,4
9Guest Lecture - Bryce Dunkley has self-published 4 books successful books on The Mornington Peninsula. 1,2,3,4
10Assignment 2 Critique 2 (8 Images due) Participate & comment in critique. The Critique asses
s aspect of photography capture, continuity of story line, digital image process and potential output issues re layout and reproduction quality
Graded progress assessment1,2,3,4
11Project work - Review and editing of images in context of individual story line development. 1,2,3,4
12One on One Progressive assessmentGraded progress assessment1,2,3,4
13Project work - Review and editing of images in context of individual story line development. 1,2,3,4


 

14  1,2,3,4
15 &16  1,2,3,4
17Final Assessment
Class presentation of folio/book Student Self Assessment review

Final Grade
2,3,4


Learning Resources

Prescribed Texts

Photoshop CS4: Essential Skills (Photography Essential Skills) Mark Galer M.Ed., Philip Andrews - Publisher Focal Press


References

www.pdnonline.com/ PDN (Photo District News)
http://acmp.com.au Australian Commercial Magazine Photographer
http://www.aipp.com.au
http://www.luminous-landscape.com/
http://www.strobist.blogspot.com/
You are advised to look at the course Blackboard site for ongoing updated information.
 


Other Resources

DSL Camera

Wide angle to telephoto focal length lens 

Speedlight(s)

Tripod


Access to a computer


Personal Hard Drive 300 – 500gig
 


Overview of Assessment

Assessment tasks in this course include:
• Direct questioning combined with review of portfolios of
evidence
• Direct observation of candidate applying a typical
workflow in illustrative photo imaging professional practice
 


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

Assignment 1 – Formative: Capt Cook Cottage Brochure photography.

Assignment 2 – Summative: Photography and layout of a photo story in book form.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent achieved grade
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online

Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees
 

Course Overview: Access Course Overview