Course Title: Make illustrative images for publication and display

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: VART6265C

Course Title: Make illustrative images for publication and display

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Robert Gale
Email: rob.gale@rmit.edu.au

Teacher: Jessie DiBlasi
Email: jessie.diblasi@rmit.edu.au


 

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

(Not applicable)

Course Description

In this course you will develop the techniques required to research, conceive, capture and produce a substantial photographic project. The focus of the units is each student to produce their own coffee table stylebook.
The unit is taught in conjunction with ‘Prepare images for Prepress Processing’ CUVPHI530A which concentrates on the output skills to produce a book.
 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI527A Make illustrative images for publication and display

Element:

Element 1. Establish and define requirements for a range of illustration projects

Performance Criteria:

1.1 Evaluate requirements for a range of illustrative photoimaging projects.
1.2 Research sources of information for contemporary styles and conceptual/aesthetic approaches to similar illustrative photoimaging projects.
1.3 Clarify sample layouts/other visual references with appropriate person/s.
1.4 Prepare job, creative fee and usage estimates for a range of illustrative photoimaging projects.
1.5 Meet with client to confirm shoot responsibilities and refine/define shoot requirements.
1.6 Prepare terms and conditions/quotation for shoot in accordance with client deadlines and check against initial estimate.
1.7 Make agreement and complete contract with client.
 

Element:

Element 2. Prepare for shoot

Performance Criteria:

2.1 Research/adopt professional practice arrangements for
shoot and confirm with appropriate person/s.
2.2 Establish a range of designs for products and content of
product within the shoot context and confirm with client.
2.3 Consider shoot requirements and make test shots to
refine designs for creative product .
2.4 Liaise with associated professionals for establishing
publication or presentation arrangements.
2.5 Investigate site-specific OHS, licence and permit
requirements.
2.6 Negotiate with necessary parties for access to props,
locations, talent, apparel and fashion accessories.
2.7 Prepare shoot management timeline
 

Element:

Element 3. Shoot images, proof and optimise work to client specifications.

Performance Criteria:

: 3.1 Capture images within shoot context.
3.2 Confirm (with agency/client) any changes that occur during the shoot that may lead to cost variances.
3.3 Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection.
3.4 Optimise images and output creative product to agreed client specifications using industry standards
3.5 Prepare work for electronic/physical dispatch and presentation/publication within the shoot context.
3.6 Prepare invoice/account for client.
3.7 Deliver completed images/creative product to client with invoice/account and cop
 

Element:

Element 4. Wrap up and review shoot.

Performance Criteria:

4.1 Check and reinstate equipment, studio and props.
4.2 Catalogue and archive images/creative product appropriately.
4.3 Maintain contractual and financial records for business and taxation purposes.
4.4 Review client response and personal performance within shoot context.
4.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.
 


Learning Outcomes


On successful completion of this unit, you will have covered the skills required to manage and produce a photographic project.


Details of Learning Activities

In class activities include, but are not limited to:

  • lectures
  • a class field trip exercise
  • classroom exercises
  • workshopping of students’ own projects
  • class exercises group discussion
  • online and library research
  • independent project based work

Out of class activities include, but are not limited to:

  • independent research
  • reading
  • study
  • photography practice


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the order is subject to change depending on class needs and availability of speakers and resources.

WeekClass contentAssessment Due
1

LECTURE
General introduction to the unit
Overview of subject, assessments requirements and time line.
Show example of some professional photographic book projects.
Example of previous student work.
Group Discussion of possible subject matter for a photographic book that is to be
A.Planned – submission of a proposal outlining concept and cost
B.Photographic approach
C.Layout consideration
D.Print production overview.

Assignment 1: Photographic documentary/photojournalistic book
Part A+ B Briefing

This assignment is in TWO parts
Part A
Create a proposal for a book photographic documentary/photojournalistic style book that is between 50 & 80 pages in length.
Due Week 4

Part B
Photograph, write, layout and print your book project
Submission as a ready for print pdf.
Due Week 13

 

2Class Exercise: Field trip – Fitzroy Gardens
Photography of Capt Cooks for a Brochure

In this field trip student work in smaller groups with each person spending individual time with the lectures. Looking at
•Camera position
•Framing & composition for layout
•Use of perspective.
•Shooting for layout restrictions
•Exposure & Lighting for reproduction

 
3LECTURE
Presentation/Handout Time Life Photo Story formula. How to construct a visual story.

Class Exercise Feedback Session - Class Critic of Photography of Fitzroy Gardens - (Rob + class)

Shooting guide: Hand out & group discussion.

Show examples of previous students work & analyse strengths and weakness.

Briefing by writing staff:
‘Working with writers and editors’

TUTORIAL CLASS
One on One book proposal development appointments

 
4Assignment 1: Book Proposal
Submission of book proposal and 5min presentation to the class by each student.
- Student participation & comment on proposals
- Presentation of proposed Subject + Style (brief)
- Influences, challenges
- Equipment, permissions, OH&S issues, logistic, timeline outcomes,
- Budget + estimated costs

(Jess & Rob to assess)

Assignment 1: Part A Due
Book Proposal + presentation

5Class exercise: Students to supply examples of Magazine, Catalogues and book images for group discussion.
Activity: Analysing and class discussion of photographic and lighting techniques used in a wide range of printed media Magazines, book, Advertising Junk Mail

Project work in lab
Students have the opportunity to consult with Jess & Rob on their projects

 
6

Assignment 2 - Critique 1
Progressive One On One assessment of Book Project by appointment.
- The Critique assesses aspects of photography capture, continuity of story line, digital image process and potential output issues re layout and reproduction quality
- Review of progress
(Minimum 4 images)

(Jess & Rob to assess)

Assignment 2:Critique 1 – DUE

 
7Excursion to Bambra press
http://www.bambrapress.com.au/

This is an excision to a Melbourne based, print company who produce a wide range of high end short and long run publications (both offset and digital). You will have the opportunity to tour the facility and see the life cycle of the modern printing process.

 
8Lab class

Students have the opportunity to consult with Jess & Rob on their projects
- Review and editing of images in context of individual story line development.photography capture, continuity of story line + digital image processing

 
                                   EASTER BREAK  
9

Assignment 2 - Critique 2:
Progressive One on One assessment of Book Project by appointment.
- The Critique assesses further development of photography capture, continuity of story line, digital image process and potential output issues re layout and reproduction quality
- Students to submit Font test and layout via photo copies
- Review of progress – editor/writers progress + sample copy
(Minimum 10 images)

(Jess & Rob to assess)

Assignment 2: Critique 2 – DUE 
10

Lab class

Students have the opportunity to consult with Jess & Rob on their projects
- Review and editing of images in context of individual story line development.photography capture, continuity of story line + digital image processing

 
11

Assignment 2 - Critique 3
Progressive One On One assessment of Book Project by appointment.
- The Critique assesses– final development of photography capture, continuity of story line, digital image process and potential output issues re layout and reproduction quality
- Students to submit final book layout + Font test
- Review of progress – editor/writers progress + final copy
(Minimum 20 images)

(Jess & Rob to assess)

 Assignment 2: Critique 3 – DUE
12Lab class

Students have the opportunity to consult with Jess & Rob on their projects
- Review of test printing and editing of images in context of individual story line development.photography capture, continuity of story line + digital image processing

 
13Assignment 1: Part B – Final Print Ready PDF:
Project work + Final prep of file for print sent to the printer!
Students have the opportunity to consult with Jess & Rob on final adjustments to projects (if required)

 

Assignment 1: Part B – DUE

 


Learning Resources

Prescribed Texts

None


References

www.pdnonline.com/ PDN (Photo District News)
http://acmp.com.au Australian Commercial Magazine Photographer
http://www.aipp.com.au
http://www.luminous-landscape.com/
http://www.strobist.blogspot.com/
You are advised to look at the course Blackboard site for ongoing updated information.
 


Other Resources

DSLR Camera

Wide angle to telephoto focal length lens 

Speedlight(s)

Tripod

Access to a computer

Software In Design , Photoshop, Lightroom

Personal Hard Drive 300 – 500GB
 


Overview of Assessment

Assessment tasks in this course include:
• Direct questioning combined with review of portfolios of
evidence
• Direct observation of candidate applying a typical
workflow in illustrative photo imaging professional practice
 


Assessment Tasks

To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment (refer to myRMIT for assessment criteria).

Assignment 1 Part A – Book Proposal
Due: Week 4
Graded Assessment
Students are required to source and confirm a subject or topic for a photojournalistic/documentry based project.
Based on this idea, easch student will submit a book proposal and present a 5min summary on their idea to the class. Your proposal will be based on a photojournalistic/documentary based project and will be presented in an A4 portrait format. The brief should outline the following areas you will be assessed on:
- Presentation of proposed Subject + Style - Influences, challenges
- Equipment, permissions, OH&S issues, logistic, timeline outcomes,
- Budget + estimated costs
You will also be assessed on
-Student participation & comment on proposals

Assignment 1 Part B – Final Book (print ready) PDF
Due: Week 13
Graded Assessment

Final print ready PDF of book. This includes all photography, text and layout of the project exported for print.

Assignment 2: Critique sessions
Ungraded Assessment

Critique Session 1 – Due: Week 6
Progressive One On One assessment of Book Project by appointment.
- The Critique assesses aspects of photography capture, continuity of story line, digital image process and potential output issues re layout and reproduction quality
(Minimum 4 images)

Critique Session 2 – Due: Week 9
Progressive One on One assessment of Book Project by appointment.
- The Critique assesses further development of photography capture, continuity of story line, digital image process and potential output issues re layout and reproduction quality
- Students to submit Font test and layout via photo copies
- Review of progress – editor/writers progress + sample copy
(Minimum 10 images)

Critique Session 3 – Due: Week 11
Progressive One On One assessment of Book Project by appointment.
- The Critique assesses– final development of photography capture, continuity of story line, digital image process and potential output issues re layout and reproduction quality
- Students to submit final book layout + Font test
- Review of progress – editor/writers progress + final copy
(Minimum 20 images)

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent achieved grade
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www.rmit.edu.au/students

Cover Sheet for Submissions:
You must complete a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications

Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback:
You will receive verbal and written feedback on your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student feedback at RMIT

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Student progress policy
 

 

Special consideration Policy (Late Submission):
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Special consideration, appeals and discipline :
www.rmit.edu.au/students/assessment


Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity.

Please refer to the website for more information on this policy.

 

Course Overview: Access Course Overview