Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: GRAP5306C
Course Title: Interpret and respond to a design brief
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C5316 - Diploma of Graphic Design
Course Contact : Leigh Milward
Course Contact Phone: +61 3 9925 9426
Course Contact Email:leigh.milward@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
There are no prerequisites for this unit, however this unit is delivered alongside CUVGRD501A Research visual communication history and theory in a studio cluster called Design 1.
Course Description
In this course, you will interpret and respond to a brief that requires specific design outcomes. You will develop a concept in discussion with your client/teacher and set clear timelines for completion. You will also document your design process and present these for feedback throughout the production phase and on completion.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES402A Interpret and respond to a design brief |
Element: |
1. Interpret design brief |
Performance Criteria: |
1.1 Correctly interpret the specifications of the design brief |
Element: |
2. Explore and develop design concept |
Performance Criteria: |
2.1 Generate ideas for design concept through research, exploration and experimentation |
Element: |
3. Liaise with client |
Performance Criteria: |
3.1 Agree on communication process and frequency of communication with the client |
Element: |
4. Plan production of work |
Performance Criteria: |
4.1 Assess specific design production risks |
Element: |
5. Complete production of work |
Performance Criteria: |
5.1 Collect and/or organise required components for the work |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.In class activities will include:
class exercises
tutorials
practical demonstrations
workshops
group discussion
review and revision
peer learning
peer teaching and class presentations
teacher directed group activities/projects
workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision
Teaching Schedule
Week |
Session description | CUVGRD501A | BSBDES402A |
| 1 | Intro - icebreakers and design games. | 1-4 | 1 |
| 2 | Lecture: Difference between graphic design and fine art. Role of designer in relation to client and target audience. Presentation and class discussion. |
1-4 | 1,2 |
| 3 | Summative task delivery - Write a brief/respond to a brief.What’s inside a brief? Examine the components of a brief, discussion on how it can be answered. Lecture: Early nineteenth century Graphic Design influences 1920s, Dada/Constructivism, Composition |
1-4 | 1,2 |
| 4 | Summative Assessment Task 1 due in class. Brief 1 - Write a brief/respond to a brief - Lecture/ presentation: colour blocking. |
1-4 | 1,2 |
| 5 | Lecture: The Poster. Delivery of Summative Assessment Task 2: Social poster | 1-4 | 1,2 |
| 6 | Composition principles and elements | 1,4 | 1-5 |
| 7 | The Grid | 1-4 | 1-5 |
| 8 |
Symbols/pictograms Summative assessment task 2 due. |
1-4 | 1-5 |
| 9 | ISOtype | 1-4 | 1-5 |
| 10 | Researching designers |
1-4 | 1-5 |
| 11 | Student presentations about designers | 1-4 | 1-5 |
| 12 | Folding and booklets | 1-4 | 1-5 |
| 13 | Students to work on Giants of Design booklet - concept stage | 1-4 | 1-5 |
| 14 | Students to work on Giants of Design booklet - development stage | 1-4 | 1-5 |
| 15 | Students to work on Giants of Design booklet - final stage and hand in finished booklet | 1-4 | 1-5 |
| 16 | Submission/Folio Week |
|
Learning Resources
Prescribed Texts
None required |
References
Lupton, 2008, Phillips Graphic Design: The New Basics |
|
Heller, Steven and Vienne, Veronique, 2012, 100 Ideas that Changed Graphic Design, Laurence King Publishing. |
Other Resources
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources. The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies
http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Mary Mavroudis mary.mavroudis@rmit.edu.au
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:
- Design Project 1 (100% of final grade)
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 3 Summative Tasks, all of which must be completed/submitted. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Formative assessment
Design principles and elements exercises which will be delivered throughout the semester and explore the following:
• components of a brief
• image creation
• intellectual property and copyright
• environmental concerns
• class discussions and presentations
• feedback
Assessment Tasks
Project 1: Write and Respond to a Brief. (100% of final grade for GRAP5306C - Interpret and Respond to a Design Brief)
Analysis of a brief. Write a brief. Give the brief to another student. Respond to a student brief with written and sketched ideas, and verbal/visual communication. Must have meetings with the ‘client’. Self evaluation and peer evaluation. Emphasis on the quality of the presentation of ideas.
DUE week 4
Project 2: Social Poster. (50% of final grade for COMM7313C - Research Visual Communication History and Theory)
Research a social issue – make a poster around an issue incorporating contemporary design trends.
DUE: Week 8
Project 3: Giants of Design Booklet. (50% of final grade for COMM7313C - Research Visual Communication History and Theory)
Research a graphic designer – make a booklet in the style of the designer. This printing will incur some out of pocket costs
DUE: Week 15
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use gradedassessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.
Student feedback at RMIT:
Pick the following link to access the Student feedback webpage
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy webpage
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges
that you are aware of the plagiarism implications.
Pick the following link for Cover sheet for submission of works
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Late Submission & Extensions
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Grades will be reduced by 10% for each day (or part thereof), for the first two days. If submissions are three days or more late, the work will only be assessed as a pass or fail – it will not be graded. Submissions seven days or more late should still be handed in, however they will not be assessed and will be kept as a record only.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity
Course Overview: Access Course Overview