Course Title: Produce graphic designs for 2-D and 3-D applications
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: GRAP9451C
Course Title: Produce graphic designs for 2-D and 3-D applications
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C5316 - Diploma of Graphic Design
Course Contact : Ann Langusch
Course Contact Phone: +61 3 9925 9438
Course Contact Email:ann.langusch@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this unit you will develop the skills and knowledge required to plan and produce a body of two-dimensional (2-D) and three-dimensional (3-D) graphic design work in response to a variety of visual communication challenges. Your outcomes will display a well-developed command of relevant software programs as well as your creative ability to generate ideas to meet different needs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVGRD502A Produce graphic designs for 2-D and 3-D applications |
Element: |
1. Interpret briefs for 2-D and 3-D work |
Performance Criteria: |
1.1 Confirm the objectives of the work based on the design brief |
Element: |
2. Collaborate and liaise with others |
Performance Criteria: |
2.1 Identify relevant people who contribute to the design process |
Element: |
4. Plan and organise the production of work |
Performance Criteria: |
4.1 Assess specific processes, materials and technologies needed to realise technical and creative aspects of proposed designs |
Element: |
6. Finalise artwork |
Performance Criteria: |
6.1 Prepare artwork to meet technical production specifications |
Element: |
3. Develop and present ideas for 2-D and 3-D work |
Performance Criteria: |
3.1 Inform ideas for work through exploration of a range of sources |
Element: |
5. Realise 2-D and 3-D designs |
Performance Criteria: |
5.1 Fulfil the objectives of the brief by extending skills with selected processes, materials and technologies |
Element: |
7. Evaluate own work |
Performance Criteria: |
7.1 Review work in progress and final work against requirements of the brief |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place in a classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
Reference mode of delivery for this course: face-to-face
In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• lectures
• design activities or projects
• seminar presentations
• group projects
• peer learning
• guest lecture
• peer teaching and class presentations
• group discussion
• workshops independent project based work
• teacher directed group activities/projects
• studio practice
• tutorials
• ‘workshopping’ of student projects including peer/lecturer feedback
• other activities as decided by teaching staff
Out of class activities may include:
• Blog/Wiki discussion and participation
• analysis/critique of relevant reading material
• online activities
• site visits (observations)
• practical classes (Melbourne Museum of Printing – Letterpress Introduction)
Teaching Schedule
1 | Type Anatomy, Type Drawing Type Creation Exercise |
CUVGRD502A Elements 1, 3, 5, 6 |
2 | History of Type, Type Timeline |
CUVGRD502A Elements 1, 3, 4, 5, 6 |
3 | Type Classification "Missing Letter" Exercise |
CUVGRD502A Elements 1, 2, 3, 4, 5 |
4 | Lettering and Calligraphy |
CUVGRD502A Elements 1, 2, 3, 4, 5, 6, 7 |
5 | Specimen Poster | CUVGRD502A Elements 1, 2, 3, 5, 6, 7 |
6 | Specimen Poster Soecimen Poster DUE |
CUVGRD502A Elements 1, 2, 3, 5, 6, 7 |
7 | Type in Three Dimensions | CUVGRD502A Elements 1, 2, 3, 5, 6, 7 |
8 | Type in Three Dimensions | CUVGRD502A Elements 1, 2, 3, 5, 6, 7 |
9 | AG Ideas/Type in the Environment | CUVGRD502A Elements 2, 4, 7 |
10 | MMOP Workshop - Letterpress |
CUVGRD502A Elements 1, 5, 6, 7 |
11 | Signage Brief | CUVGRD502A Elements 1, 2, 4, 5 |
12 | Signage Brief - Class Presentation | CUVGRD502A Elements 1, 2, 3, 4, 5 |
13 | Signage Brief | CUVGRD502A Elements 1, 2, 3, 5, 6 |
14 | Signage Brief - Submission and Feedback Session | CUVGRD502A Elements 2, 3, 4, 5, 6, 7 |
Learning Resources
Prescribed Texts
None required |
References
Bosler, D., 2012, Mastering Type, HOW Books |
|
Coles, S., 2012, The Geometry of Type, Thames & Hudson |
|
Williams, J., 2012, Type Matters, Merrell |
|
Kane, J., 2011, A Type Primer, Laurence King |
|
Highsmith, C., 2012, Inside Paragraphs, Font Bureau |
|
Tselentis, J., 2012, Typography, Referenced, Rockport Publishers |
|
James, C., 2012, Designing With Type (5th Edition), Random House |
|
Lupton, E., 2010, Thinking With Type (2nd Edition), Princeton Architectural Press |
Other Resources
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:
- Series of exercises (40% of final grade)
- Design Project 1 (35% of final grade)
- Design Project 2 (25% of final grade)
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this course are graded.
Feedback throughout the course may be written, verbal or a combination of both.
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
Formative Assessment
1. Redraw existing type as a way of familiarising yourself with the technical and anatomical features of a specific typeface. Due Week 1 of Semester 1.
2. Create a modular typeface, using a 9x9 grid as a base, or by using just straight and circular elements. Due Week 2 of Semester 1.
3. ‘Fill in the blanks’ typeface exercise. Due Week 3 Semester 1.
4. Complete and submit the in-class lettering and calligraphy exploration exercises. Due Week 4 of Semester 1.
5. Design and lay out a type specimen sheet. Due Week 6 Semester 1.
Summative Assessment
1. Using various 2D and 3D techniques, create a piece of type for display in the Type Studio on campus. Due Week 10 of Semester 1.
2. Create a hand-generated logotype for a shop/business based in Melbourne. This will include an evaluation of existing branding, as well as a class presentation of your concepts and design direction. Due week 16 of Semester 1.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment.
Mark Table
CHD Competency with High Distinction
CDI Competency with Distinction
CC Competency with Credit
CAG Competency Achieved (Graded)
NYC Not Yet Competent
DNS Did Not Submit
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline (unresolved)
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
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