Course Title: Produce graphic designs for 2-D and 3-D applications

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: GRAP9451C

Course Title: Produce graphic designs for 2-D and 3-D applications

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5316 - Diploma of Graphic Design

Course Contact : Ann Langusch

Course Contact Phone: +61 3 9925 9438

Course Contact Email:ann.langusch@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this unit you will develop the skills and knowledge required to plan and produce a body of two-dimensional (2-D) and three-dimensional (3-D) graphic design work in response to a variety of visual communication challenges. Your outcomes will display a well-developed command of relevant software programs as well as your creative ability to generate ideas to meet different needs.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD502A Produce graphic designs for 2-D and 3-D applications

Element:

1. Interpret briefs for 2-D and 3-D work

Performance Criteria:

1.1 Confirm the objectives of the work based on the design brief
1.2 Evaluate design brief specifications
1.3 Source and evaluate other information pertinent to design brief

Element:

2. Collaborate and liaise with others

Performance Criteria:

2.1 Identify relevant people who contribute to the design process
2.2 Enhance the design process through collaboration with others as required
2.3 Be open to critical analysis of own work by others
2.4 Proactively seek and act on feedback

Element:

4. Plan and organise the production of work

Performance Criteria:

4.1 Assess specific processes, materials and technologies needed to realise technical and creative aspects of proposed designs
4.2 Determine and organise the financial, physical and other resources required to complete the project
4.3 Develop a realistic timeframe for the production of work
4.4 Evaluate and respond to possible project constraints and risks
4.5 Monitor the project workflow against the plan
4.6 Develop production specifications supported by accurate and complete documentation
 

Element:

6. Finalise artwork

Performance Criteria:

6.1 Prepare artwork to meet technical production specifications
6.2 Create documentation to support the final artwork
6.3 Conduct final checks and proofing processes
6.4 Make necessary adjustments and confirm final artwork with others as required
 

Element:

3. Develop and present ideas for 2-D and 3-D work

Performance Criteria:

3.1 Inform ideas for work through exploration of a range of sources
3.2 Evaluate ideas and options for meeting the brief using critical and creative thinking approaches
3.3 Experiment with techniques, equipment and media as a mechanism for developing ideas
3.4 Consider new and different approaches to format, type and visuals
3.5 Evaluate and review ideas for technical feasibility and suitability for communicating key messages
3.6 Produce and present visual representations of the design proposal
Support visual representation with coherent written information

Element:

5. Realise 2-D and 3-D designs

Performance Criteria:

5.1 Fulfil the objectives of the brief by extending skills with selected processes, materials and technologies
5.2 Manipulate format, type and visual elements to achieve desired effects
5.3 Work confidently with the elements and principles of design
5.4 Engage in ongoing evaluation and refinement of creative and technical aspects
5.5 Apply safe work practices during the production process
 

Element:

7. Evaluate own work

Performance Criteria:

7.1 Review work in progress and final work against requirements of the brief
7.2 Identify and respond to opportunities for refinement and re-thinking
7.3 Evaluate efficiency and effectiveness of the work process
7.4 Reflect on completed work in terms of own professional practice and skill development needs
 


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place in a classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

Reference mode of delivery for this course: face-to-face

In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• lectures
• design activities or projects
• seminar presentations
• group projects
• peer learning
• guest lecture
• peer teaching and class presentations
• group discussion
• workshops independent project based work
• teacher directed group activities/projects
• studio practice
• tutorials
• ‘workshopping’ of student projects including peer/lecturer feedback
• other activities as decided by teaching staff

Out of class activities may include:
• Blog/Wiki discussion and participation
• analysis/critique of relevant reading material
• online activities
• site visits (observations)
• practical classes (Melbourne Museum of Printing – Letterpress Introduction)
 


Teaching Schedule

<thead> <th scope="col"></th> <th scope="col">Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.</th> <th scope="col"> </th> <th scope="col"> Week </th> <th scope="col">Class Content</th> <th scope="col">Learning Elements</th> </thead>
1Type Anatomy, Type Drawing
Type Creation Exercise
CUVGRD502A Elements 1, 3, 5, 6
2

History of Type, Type Timeline
Summary Exercises

CUVGRD502A Elements 1, 3, 4, 5, 6
3Type Classification
"Missing Letter" Exercise
CUVGRD502A Elements 1, 2, 3, 4, 5
4

Lettering and Calligraphy
Lettering Exercise

CUVGRD502A Elements 1, 2, 3, 4, 5, 6, 7
5Specimen PosterCUVGRD502A Elements 1, 2, 3, 5, 6, 7
6Specimen Poster
Soecimen Poster DUE
CUVGRD502A Elements 1, 2, 3, 5, 6, 7
7Type in Three DimensionsCUVGRD502A Elements 1, 2, 3, 5, 6, 7
8Type in Three DimensionsCUVGRD502A Elements 1, 2, 3, 5, 6, 7
9AG Ideas/Type in the EnvironmentCUVGRD502A Elements 2, 4, 7
10

MMOP Workshop - Letterpress
Type in Three Dimensions DUE

CUVGRD502A Elements 1, 5, 6, 7
11Signage BriefCUVGRD502A Elements 1, 2, 4, 5
12Signage Brief - Class PresentationCUVGRD502A Elements 1, 2, 3, 4, 5
13Signage BriefCUVGRD502A Elements 1, 2, 3, 5, 6
14Signage Brief - Submission and Feedback SessionCUVGRD502A Elements 2, 3, 4, 5, 6, 7


Learning Resources

Prescribed Texts

None required


References

Bosler, D., 2012, Mastering Type, HOW Books

Coles, S., 2012, The Geometry of Type, Thames & Hudson

Williams, J., 2012, Type Matters, Merrell

Kane, J., 2011, A Type Primer, Laurence King

Highsmith, C., 2012, Inside Paragraphs, Font Bureau

Tselentis, J., 2012, Typography, Referenced, Rockport Publishers

James, C., 2012, Designing With Type (5th Edition), Random House

Lupton, E., 2010, Thinking With Type (2nd Edition), Princeton Architectural Press


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
 


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:

  • Series of exercises (40% of final grade)
  • Design Project 1 (35% of final grade)
  • Design Project 2 (25% of final grade)

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this course are graded.

Feedback throughout the course may be written, verbal or a combination of both.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

Formative Assessment
1. Redraw existing type as a way of familiarising yourself with the technical and anatomical features of a specific typeface. Due Week 1 of Semester 1.
2. Create a modular typeface, using a 9x9 grid as a base, or by using just straight and circular elements. Due Week 2 of Semester 1.
3. ‘Fill in the blanks’ typeface exercise. Due Week 3 Semester 1.
4. Complete and submit the in-class lettering and calligraphy exploration exercises. Due Week 4 of Semester 1.
5. Design and lay out a type specimen sheet. Due Week 6 Semester 1.

Summative Assessment
1. Using various 2D and 3D techniques, create a piece of type for display in the Type Studio on campus. Due Week 10 of Semester 1.
2. Create a hand-generated logotype for a shop/business based in Melbourne. This will include an evaluation of existing branding, as well as a class presentation of your concepts and design direction. Due week 16 of Semester 1.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment.
 Mark Table
CHD Competency with High Distinction
CDI Competency with Distinction
CC Competency with Credit
CAG Competency Achieved (Graded)
NYC Not Yet Competent
DNS Did Not Submit


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).


Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special Consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline (unresolved)

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
 

Course Overview: Access Course Overview