Course Title: Produce graphic designs for 2-D and 3-D applications

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: GRAP9451C

Course Title: Produce graphic designs for 2-D and 3-D applications

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5316 - Diploma of Graphic Design

Course Contact : Ann Langusch

Course Contact Phone: +61 3 9925 9438

Course Contact Email:ann.langusch@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this unit you will develop the skills and knowledge required to plan and produce a body of two-dimensional (2-D) and three-dimensional (3-D) graphic design work in response to a variety of visual communication challenges. Your outcomes will display a well-developed command of relevant software programs as well as your creative ability to generate ideas to meet different needs.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD502A Produce graphic designs for 2-D and 3-D applications

Element:

1. Interpret briefs for 2-D and 3-D work

Performance Criteria:

1.1 Confirm the objectives of the work based on the design brief
1.2 Evaluate design brief specifications
1.3 Source and evaluate other information pertinent to design brief

Element:

2. Collaborate and liaise with others

Performance Criteria:

2.1 Identify relevant people who contribute to the design process
2.2 Enhance the design process through collaboration with others as required
2.3 Be open to critical analysis of own work by others
2.4 Proactively seek and act on feedback

Element:

5. Realise 2-D and 3-D designs

Performance Criteria:

5.1 Fulfil the objectives of the brief by extending skills with selected processes, materials and technologies
5.2 Manipulate format, type and visual elements to achieve desired effects
5.3 Work confidently with the elements and principles of design
5.4 Engage in ongoing evaluation and refinement of creative and technical aspects
5.5 Apply safe work practices during the production process

Element:

3. Develop and present ideas for 2-D and 3-D work

Performance Criteria:

3.1 Inform ideas for work through exploration of a range of sources
3.2 Evaluate ideas and options for meeting the brief using critical and creative thinking approaches
3.3 Experiment with techniques, equipment and media as a mechanism for developing ideas
3.4 Consider new and different approaches to format, type and visuals
3.5 Evaluate and review ideas for technical feasibility and suitability for communicating key messages
3.6 Produce and present visual representations of the design proposal
3.7 Support visual representation with coherent written information

Element:

4. Plan and organise the production of work

Performance Criteria:

4.1 Assess specific processes, materials and technologies needed to realise technical and creative aspects of proposed designs
4.2 Determine and organise the financial, physical and other resources required to complete the project
4.3 Develop a realistic timeframe for the production of work
4.4 Evaluate and respond to possible project constraints and risks
4.5 Monitor the project workflow against the plan
4.6 Develop production specifications supported by accurate and complete documentation

Element:

6. Finalise artwork

Performance Criteria:

6.1 Prepare artwork to meet technical production specifications
6.2 Create documentation to support the final artwork
6.3 Conduct final checks and proofing processes
6.4 Make necessary adjustments and confirm final artwork with others as required

Element:

7. Evaluate own work

Performance Criteria:

7.1 Review work in progress and final work against requirements of the brief
7.2 Identify and respond to opportunities for refinement and re-thinking
7.3 Evaluate efficiency and effectiveness of the work process
7.4 Reflect on completed work in terms of own professional practice and skill development needs


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place in a classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

Reference mode of delivery for this course: face-to-face

In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• lectures
• design activities or projects
• seminar presentations
• group projects
• peer learning
• peer teaching and class presentations
• group discussion
• independent project based work
• teacher directed group activities/projects
• studio practice
• tutorials
• ‘workshopping’ of student projects including peer/lecturer feedback
• other activities as decided by teaching staff

Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision



 


Teaching Schedule

 

<thead> <th scope="col"></th> <th scope="col">Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.</th> <th scope="col"> </th> <th scope="col"> Week </th> <th scope="col">Class Content</th> <th scope="col">Learning Elements</th> </thead>
1 9/7Course overview.
History of letterforms through to Roman.
Exercise 1.2 Roman caps lettering exercise

CUVGRD502A Elements 1, 4, 5, 7
2  16/7           

Lettering in the middle ages.

Exercise 1.3 Uncials
Exercise 1.4 Foundational Hand

 
CUVGRD502A Elements 1,4,5,7
3  23/7Gutenberg and the origins of type.
Exercise 1.5 Blackletter lettering exercise

 

CUVGRD502A Elements 1,4,5,7
4  30/7           


Watch HELVETICA the movie.
Exercise 1.1 Helvetica lettering exercise

 

CUVGRD502A Elements 1,4,5,7
5  6/8

Italics.

Exercise 1.6 Italics lettering exercise

CUVGRD502A Elements 1, 3,4,5,7
6  13/8

Type (overview of historysince Gutenberg, type classification)

Exercise 1.7 Exercise: 4 classes of serif type
CUVGRD502A Elements 1, 4,5,7
7  20/8High contrast scripts and type

Exercise 1.8 Copperplate script and Modern Serif lettering exercise with flexible nib
Exercise 1.9 Missing character exercise
 

CUVGRD502A
Elements 1,4,5,7
8 27/8

9 3/9
 

 

Exercise 1.10 Modern Gothic script exercise
Submit Folio of 10 exercises.

Project 1 Custom hand lettering. Research script combinations. Trial layouts.

CUVGRD502A Elements 1,4,5,7
   
10  10/9
 

Project 1 Custom hand lettering.

 

CUVGRD502A Elements 1,4,5,7
11 17/9Project 1 Custom hand lettering layout. Produce final draft.   

 

CUVGRD502A Elements 1-5
 
Mid semester break
CUVGRD502A Elements 1-7
12  8/10Project 1. Produce 3D visual, complete template and submit.
 
CUVGRD502A Elements 1-7
13  15/10

Project 2.

Script Signage group project. Lettering applied to 3D form. Present research on existing signage.
CUVGRD502A Elements 1- 5
14 22/10

Project 2. Script Signage. Redesign sript signage.


CUVGRD502A Elements 1-7
15  29/10
16
5/11
Finish and submit Project 2
Assessment
CUVGRD502A Elements 1-7 


Learning Resources

Prescribed Texts

There are no compulsory prescribed text in this course – This course has recommended books listed under ‘References’


References

Bosler, D., 2012, Mastering Type, HOW Books

Coles, S., 2012, The Geometry of Type, Thames & Hudson

Kane, J., 2011, A Type Primer, Laurence King

Highsmith, C., 2012, Inside Paragraphs, Font Bureau

Tselentis, J., 2012, Typography, Referenced, Rockport Publishers

Craig, J., 2012, Designing With Type (5th Edition), Random House

Lupton, E., 2010, Thinking With Type (2nd Edition), Princeton Architectural Press

Spiekermann, E., 2014, Stop Stealing Sheep & find out how type works, (3rd edition) Adobe Press

Cheng, K., 2005, Designing Type,  Laurence King

Waters, Sheila, 2014, Foundations of Calligraphy, John Neal, Bookseller

The Art of Calligraphy & Lettering, 2011, Walter Foster Publishing

Schulte, E. & Reaves, M. 1994, Brush Lettering, Design Books

Godfrey-Nicholls G, Mastering Calligraphy, Chronicle books 2013

Grebenstein M, 2012, Calligraphy Bible, Watson-Guptill

Heller, S, Fili, L., 2011. Scripts. Elegant Lettering from Design's Golden Age, Thames & Hudson

Loxley, Simon. Type. The Secret History of Letters

Middendorp, J. 2012. Hand to Type. Gestalten  


Other Resources

You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis.

You will require a personal storage device and tools as outlined in tool kit list.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
 


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:

  • Series of exercises (40% of final grade)
  • Design Project 1 (35% of final grade)
  • Design Project 2 (25% of final grade)

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Feedback throughout the course may be written, verbal or a combination of both.
Work in class provides the basis for ongoing feedback which should be considered essential for the assessment process.
There are 4 projects, all of which must be completed/submitted. Each project has an allocated percentage of the total grade.
Project 1 is a set of 10 tasks, which will receive verbal feedback in class prior to submission as a folio of tasks.
You are required to demonstrate all learning outcomes to a satisfactory standard.

Assessment

Series of exercises: Folio of 10 Lettering tasks 40%

Project 1: Custom hand letteringand 3D visual50%

Project 2: Script signage group project 10%


At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).


Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Pick the following link to access the Student feedback webpage

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy webpage

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges
that you are aware of the plagiarism implications.
Pick the following link for Cover sheet for submission of works
For work submitted via Blackboard an e-submission declaration is embedded in the submission process and a hard copy of a submission cover sheet is not required.

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Grades will be reduced by 10% for each day (or part thereof), for the first two days. If submissions are three days or more late, the work will only be assessed as a pass or fail – it will not be graded. Submissions seven days or more late should still be handed in, however they will not be assessed and will be kept as a record only.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview