Course Title: Develop graphic design practice to meet industry needs

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: GRAP9455C

Course Title: Develop graphic design practice to meet industry needs

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5316 - Diploma of Graphic Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9438

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no prerequisites for this course, however on your timetable, this competency, in conjunction with CUVPRP504A Establish and Maintain Environmentally Sustainable Creative Practice will be referred to as Business 1.

Course Description

In this course you will gain the skills and knowledge required to develop an understanding of relevant graphic design practices whilst addressing both current and emerging industry trends and technologies.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD506A Develop graphic design practice to meet industry needs


1. Develop an industry focus for design practice

Performance Criteria:

1.1 Establish the current and potential range of professional opportunities for graphic design practice
1.2 Determine key professional relationships for graphic designers
1.3 Evaluate ways that graphic designers do business and the business practices they use
1.4 Engage with industry networks and sources as part of a developing professional practice


2. Address key legal and safety requirements for graphic design practice

Performance Criteria:

2.1 Evaluate key legal considerations for graphic design practice
2.2 Build safe work practices into all graphic design work according to relevant legislation and standards
2.3 Practise work in ways that take account of intellectual property issues in graphic design practice


3. Research and evaluate graphic design trends

Performance Criteria:

3.1 Source information on local and global graphic design trends using formal and informal research strategies
3.2 Assess the ways in which industry practice may change in response to different trends
3.3 Evaluate emerging convergence and connections between graphic design and other professions and industries


4. Develop skills to meet trends

Performance Criteria:

4.1 Analyse the impact of current and emerging trends on the skills needed by graphic designers
4.2 Interrogate trends in terms of their impact on fundamental skills and professional tools
4.3 Take action to address the need for own skills development

Element 5

Develop own response to changing trends and technologies

5.1.Assess the implications and consequences of graphic design trends on own work
5.2.Use critical analysis to identify creative or commercial opportunities presented by emerging trends
5.3.Develop systems and habits to identify and respond to industry trends
5.4.Refine approaches to work in the context of current and emerging trends

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

In class activities will include:
•peer teaching and class presentations
•group discussion and/or activities
•teacher directed activities/projects
•collaborative exercises and tasks
•guest speakers from industry
Out of class activities will include:
•online and primary research
•sourcing relevant reference materials
•sourcing relevant project resources
•independent project based work
•student directed project work

Teaching Schedule

WeekActivityLearning Elements


AGIdeas presentation

1, 3
2Introduction and Project 1 -
Global branding & design
1, 2, 3, 4, 5
3Project 1 - Research1, 2, 3, 4, 5
4Task 1: Intellectual property1, 2, 3, 4, 5
5Project 1 - Research1, 2, 3, 4, 5
6Task 2: Copyright & Creative Commons1, 2, 3, 4, 5
7Project 1 - Collation of research1, 2, 3, 4, 5
8Project 1 due in. Project 2 -
Current designers’ practices
1, 2, 3, 4, 5
9Project 2 - Research1, 2, 3, 4, 5
10Project 2 - Research1, 2, 3, 4, 5
11Task 3: Packaging regs.1, 2, 3, 4, 5
12Project 2 - Collation of research1, 2, 3, 4, 5
13Task 4: Image and font EULAs1, 2, 3, 4, 5
14Project 2 - Collation of research1, 2, 3, 4, 5
15Project 2 due in. Presentation/reflection1, 2, 3, 4, 5
16Presentation/reflection1, 2, 3, 4, 5
17Course Assessment 

Learning Resources

Prescribed Texts

There are no prescribed texts, but here are some recommended texts:
Graphic Designers & Copyright, B131v01, Australian Copyright Council © April 2008 [ISBN 9781920778132]
Protect Your Creative, Design Victoria, © 2009 State Government of Victoria


Website references Property Australia Copyright Council Commons Australia
www.agda.vic.auAustralian Graphic Design Association Industry of Australia Ideas design conference

Other Resources

Handouts, booklets and online material (learning hub). RMIT will provide you with resources and tools for learning in this
course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:

  • Design Project 1 (50% of final grade)
  • Design Project 2 (50% of final grade)

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

Overview of Assessment
The assessment will be as follows:
- 2 x projects
- In-class tasks and independent research
Students will be given verbal and/or written feedback of their work, within class time.
A final assessment of Competency Achieved - Graded or Not Yet Competent will be given at the end of the course
when students have completed and submitted all formative and summative assessment tasks.
To be deemed competent students must demonstrate competence in all Learning Elements and Performance Criteria.

Assessment Tasks
Formative (ungraded): Written responses to in-class tasks
Summative (graded):2 x projects
Presentation of some of this research will be required in class discussion times

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

Course Assessment Mark Table:
CHD - Competency with High Distinction
CDI - Competency with Distinction
CC - Competency with Credit
CAG - Competency achieved- Graded
NYC -Not Yet Competent

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline (unresolved)

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview