Course Title: Explore the use of colour
Part B: Course Detail
Teaching Period: Term2 2014
Course Code: GRAP5353C
Course Title: Explore the use of colour
School: 320T Architecture & Design
Campus: City Campus
Program: C5325 - Diploma of Visual Merchandising
Course Contact: Ben Mastwyk
Course Contact Phone: +61 3 99254819
Course Contact Email: ben.mastwyk@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
kristine piggford
Building 96, Level 6, Staff Room 001
email: kristine.piggford@rmit.edu.au
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this unit you will develop the skills and knowledge required to explore the use of colour and to apply colour theory.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES301A Explore the use of colour |
Element: |
1. Source information on colour and colour theory
|
Performance Criteria: |
5.1 Use a variety of methods, techniques and effects to describe fixtures, product presentations and display points. |
Element: |
2. Experiment with colour
|
Performance Criteria: |
2.1. Test different colours and colour combinations through experimentation |
Element: |
3. Communicate concepts and ideas through use of colour |
Performance Criteria: |
3.1. Investigate how colour might be used to communicate a particular idea or concept |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
CLUSTERING: This unit will be delivered and assessed in conjunction with MKTG 7845C (SIRRMER508 Produce Retail Visual Illustrations)
These units will be delivered in class at the city campus. Delivery will include the following.
Practical demonstrations
Analysis/critique of relevant reading material
Design activites or projects
Peer learning
Independent project based work
Visits to current retail environments
You will use a range of sketching styles, rendering techniques, equipment and materials to produce industry standard dawings for various promotional, branding client needs. You will use your investigations of the theory of colour to produce appropriate colour concepts as well as colour samples for these promotional, branding and client needs. Drawings will be done from observation in class as well as on site in commercial contexts.
Teaching Schedule
This unit is deliverd and assessed in conjunction with MKTG 7845C SIRRMER508 Produce Retail Visual Illustrations
16 week course outline
WeekCLASS CONTENTStudents will sketch & render to produce drawings to meet client, promotional & branding needs. “Show product in situ”.
GRAP5353C
Competency, code & Elements
BSBDES301A Explore the use of colour
MKTG7845C
Competency, code & Elements
SIRRMER508 Produce retail visual illustrations
Discuss programmed work, assessment, OHS, RPL etc. Brief Grey Scale, Brief Draw Products
1. Overview of projects for the semester.
2. Briefs – Both verbal & written
3. Choose project theme (investigate)
5. Budgeting – record your expenses
6. Introduce Colour: What is colour?
7. Brief 1Due Week 4 – Colour in retail Graded
1. Tonal exercise – Class activity.
Students will produce a grey scale using various grade pencils,
This scale will be used to assist students in their drawing. Reduced Grey Scale 10 Mins – Demo production of scale & use as a reference in drawing
2. Product Drawings – Line type & Tonal Rendering
Eliminate colour in product to focus on tonal gradation to model 3D form, position product in pictorial space. Show product in situ.
*For next week bring a patterned scarf or fabric
Draw Product with fabric. (Consistent with your chosen theme)
Students will illustrate and render groupings of products. Model 3D form & pictorial space.
You are required to use various pencils to show, shape, form and subtle tonal variations. A paper stump may be used to assist in the rendering process. Show product in situ.
5 Basic Forms - Simple Cone, Sphere, Cylinder, Taurus, Box, & fabric – Explore & represent different shadow & lighting arrangements. Series of Quick sketches of varying duration. Include Colour accents
1.1, 3.1, 3.2 1 .1, 1.2, 1.4, 2.1, 2.1, 2.3 PX3Brief 2 product with fabric due today: Complete product with fabric illustrationsBrief 3Due week 5 Colour Product illustration - Colour Products
Show product in situ.
Brief 3Due Week 5. Colour Product illustration. Demonstrate techniques for using COPIC markers to draw geometric shapes & material finishes – timber, glass, metal, plastic & fabric. Lighting & shadows.
You are required to sketch and render product groupings. Mixed media may be used, but the primary medium is to be COPIC markers
Illustrations must show product in situ within a range of VM contexts suited to requirements of client. (1 x store exterior, 1 x store interior)
Colour Groupings
Brief 4 My favourite colour Due week 10 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 3.1, 3.3, 4.1, 4.2, 4.3 Graded6Brief 5Due Week 8 Jewellery (glossy product) illustrations.
You are required to illustrate various high gloss pieces of jewellery or design embellishments for your products. Mixed media, mostly marker.
Illustrations must show product in situ within a range of VM contexts suited to requirements of client. Show product in situ (1 x store exterior, 1 x store interior) Include mannequin or bust form 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2 PX7 Brief 5 Due week 8 – Continue glossy product illustration with Copic markers: 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2 PX8 Brief 5 Jewellery (glossy product) Due today - complete glossy product illustration with Copic markers. 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2 PX9 Brief 6 Due week 11 Fashion/accessory Illustration
1. Show product in situ. (1 x store exterior, 1 x store interior)
2. Include mannequin or bust form
3. Negotiate terms of brief & budget with client.
Fashion/accessory illustrations showing product & mannequins in situ in commercial contexts to meet client needs. Scale and proportion with appropriate colour schemes informed by Colour Theory.
Show product in situ
1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2 Graded10 Brief 4 My favourite colour Due today Brief 6 Due week 11- Continue Fashion/accessory illustrations
Show product in situ. 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2 Graded11 Brief 6 Fashion/accessory illustration Due today
Complete Fashion/accessory illustrations
Show product in situ.
* For next week bring to class a vegetable e.g. capsicum or pumpkin etc. 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2 Graded12 Brief 7Due Week 16. Morphing Illustrations -
Bring to class a vegetable e.g. Capsicum or pumpkin etc. Show products in situ.
Specifics. Using the vegetable as the starting point, you are required to use the features of the vegetable to design VM related structure/s – Kiosk, merchandiser, store, venue) Your illustrations must show a smooth, gradual & logical transition from the vegetable, to the final design. (Morphing from one object to the other) Mixed media, mostly marker. Transitions must be done in 10 equal steps i.e. “No sudden jumps”.
Negotiate terms of brief & budget with client. 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2 Graded13 Brief 7 continued
Graded assessment
Show product in situ. 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2 Graded14 Brief 7 continued
Graded assessment
Show product in situ. 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2 Graded15 Brief 7 continued
Graded assessment
Show product in situ. 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2Graded 16 Brief 7Due today Morphing Illustrations
Show product in situ. 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 3.4, 3.5 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, 5.1, 5.2 Graded
.
Learning Resources
Prescribed Texts
. |
|
NONE |
References
Birren F., 1988, The Symbolism of Colour, Secaucus, N.J. : Citadel Press |
0806510994; 0 |
Birren, F., 1988, Light, color & environment : presenting a wealth of data on the biological and psychological effects of color, with detailed recommendations for practical color use, special attention to computer facilities, and a historic review of period styles, West Chester, Pa. : Schiffer Pub. |
0887401317 |
Luscher, M., 1971, The Luscher color test, New York : Pocket Books |
0671435175 |
Other Resources
RMIT will supply Bleedproof paper, sketching paper and some special Copic marker colours.
1. Faber Birren - Many books about colour & colour theory
2. Dr Max Luscher - Colour preference & psychology
3. Cathi Sanders - Web site about perspective drawing: http://mathforum.org/workshops/sum98/participants/sanders/
4. Colour Matters - Web site about colour & colour theory: http://www.colormatters.com/color-and-design/basic-color-theory
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
Exercises and one major project
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
SUMMARY OF WORK DUE & DUE DATES - For more details please refer to the comprehensive 16 week course outline.
Work due Grading Grading type
Work due week 1 - Grey scale, product Drawings - You are to demonstrate controlled-use of tonal gradation to model transitions used to create pictorial depth & modelling of 3D forms in product illustrations (PX Formative assessment)
Work due week 3 - Product drawings with fabric - You are to demonstrate controlled-use of tonal gradation to create pictorial depth, modelling of 3D forms in product illustrations drawings. Drawings must be accurate in proportion and to scale. You are to produce a range of colour drawings showing products in situ (commercial contexts such as store exteriors. store interiors & displays) (PX Formative assessment)
Work due week 4 - Colour in retail - You are to investigate the use of colour in Visual Merchandising for specific or seasonal promotions, branding and corporate identity. Research colour theory and produce a report that demonstrates your understanding and appreciation of the practical application of colour theory to these Visual Merchandising contexts. The report is to include colour visual merchandising or retail images , actual colour paint samples, PMS colour samples and codes. (Graded assessment)
Work due week 5 - Colour Product illustrations Using Copic markers as well as mixed media, you are to produce a range of colour drawings showing products in situ. (commercial contexts such as in-store display, store exteriors. store interiors.) You are to demonstrate the controlled-use of accurate colour, tonal gradation to create pictorial depth, modelling of 3D forms in product illustrations. Product drawings must be accurate in proportion and to scale. Dwgs PX Formative assesment.
Work due week 8 - Jewellery (glossy product) illustrations. Using Copic markers as well as mixed media, you are to produce a range of colour drawings showing jewellery and glossy products in situ and include drawing/s of mannequins & bust forms.(commercial contexts such as in-store display, store exteriors. store interiors) You are to demonstrate the controlled-use of accurate colour, tonal gradation to create pictorial depth, modelling of 3D forms in product illustrations. Product drawings must be accurate in proportion and to scale. Forrmative assessment PX.
Work due week 10 - My favourite colour You are to investigate the colour theory about your favorite colour. Produce a report that demonstrates your understanding and appreciation of the colour theory about your chosen colour. Source visual merchandising images that show the practical application of your colour. Discuss and demostrate your understaning of colour theoryin relation to these Visual Merchandising images and contexts. The report is to include colour visual merchandising or retail images , actual colour paint samples, PMS colour samples and codes. PX Formative assessment
Work due week 11 - Fashion/accessory Illustrations Using Copic markers as well as mixed media, you are to produce a range of colour drawings showing products in situ and include drawing/s of mannequins & bust forms. (commercial contexts such as in-store display, store exteriors. store interiors.) You are to demonstrate the controlled-use of accurate colour, tonal gradation to create pictorial depth, modelling of 3D forms in product illustrations. Product drawings must be accurate in proportion and to scale. Demonstrate your knowledge and understanding of colour theory by incorporating colour schemes appropropriate to your chosen promotion/s, branding and corporate identity. Discuss your choice of colours and the rationale behind your design with your client.Negotiate the terms of the brief and the budget with your client. Graded assessment
Work due week 16 - Morphing Illustrations You are to design visual merchandising related structure/s – Kiosk, merchandiser, store, venue) Your illustrations must show a smooth, gradual & logical transition from the vegetable, to the final design. (Morphing from one object to the other) Mixed media, mostly marker. Transitions must be done in 10 equal steps i.e. “No sudden jumps”. Using the chosen vegetable as your starting point, you are required to use the features of the vegetable as a source of inspiration for your designs.
Negotiate terms of brief & budget with client. Using Copic markers as well as mixed media, you are to produce a range of colour drawings showing Graded
Competency based assessment
You will receive feedback with verbal and/or written evaluation of your progress within class time.
The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.
Assessment Grading: Your final level of assessment for this course will be graded as follows.
HD : High Distinction : 80 – 100
DI : Distinction 70 – 79
CR - Credit : 60 – 69
PA - Pass : 50 – 59
NN : Fail - 0 – 49
DNS : Did Not Submit all assignments for assessment.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT :
http://www.rmit.edu.au/browse;ID=9pp3ic9obks7 (unresolved)
Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy :
http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1 (unresolved)
Special Consideration Policy: (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration.
www.rmit.edu.au/students/specialconsiderations/online
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
http://mams.rmit.edu.au/s1llva641yxuz.pdf
For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission
http://www.rmit.edu.au/teaching/technology/esubmission
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity :
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n (unresolved)
Course Overview: Access Course Overview