Course Title: Design and produce merchandising and in-store presentations

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: MKTG7849C

Course Title: Design and produce merchandising and in-store presentations

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact : Sam Falanga

Course Contact Phone: +61 3 9925 4819

Course Contact Email:sam.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kylie Evans - 9925 4028

kylie.evans@rmit.edu.au

Justin Compton - 9925 4678

justin.compton@rmit.edu.au

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This course is delivered in combination with SIRXMER407 MKTG7852C Plan and build visual presentations for a range of merchandise categories.

Course Description

In this unit you will develop the skills and knowledge required to apply knowledge of fixture and display systems and store design to analyse retail outlets or specific store area merchandising requirements and develop plans for merchandising and in-store presentations in response to client briefs.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER519 Design and produce merchandising and in-store presentations

Element:

1. Research fixture systems.

Performance Criteria:

1.1.Determine styles, prices and correct usage and assembly of a wide range of merchandisers through research and supplier visits.
1.2.Demonstrate correct merchandising on fixtures to client satisfaction.
1.3.Demonstrate correctly balanced merchandise placement on wall fixture systems to industry standard.

Element:

2. Conduct merchandising analysis.

Performance Criteria:

2.1.Identify and negotiate parameters of the brief with a retail industry client.
2.2.Negotiate specific client needs to be included in analysis.

Element:

3. Develop merchandising plans.

Performance Criteria:

3.1.Produce wall and floor fixture and merchandising plans to industry standard and address the specific needs of the retail outlet.
3.2.Detail the key physical elements of the outlet that affect merchandising performance.
3.3.Develop scale-rendered versions of exterior elevation, interior perspective, fixture placement (plan), and stock placement (elevation) as required and to industry standard.
3.4.Produce an illustrated report on the process of remerchandising the store’s products.
3.5.Predict sales figures before and after remerchandising.

Element:

4. Research, obtain and maintain mannequins.

Performance Criteria:

4.1.Determine styles, purchase prices, price to hire and methods of presentation of store mannequins through research and visits to industry suppliers.
4.2.Develop and maintain a working file of mannequin looks, styles and poses, specific manufacturers and suppliers.
4.3.Obtain mannequins for specific merchandising projects according to store policy.
4.4.Demonstrate correct assembly techniques for a variety of store mannequins according to industry standard practice.
4.5.Implement industry standard procedures to ensure cleanliness and safe storage for mannequins.
4.6.Care for and store mannequin wigs, according to industry standard practice.


Learning Outcomes



On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

You will be able to apply knowledge of fixture and display suystems and store deisgn to analyse retail outlets or specific store area merchandising requirements and develop plans for merchandising and in store presentations in repsonse to client briefs.

 

Methods of assessment used to access practical skills and knowledge will include a range of the following:

  • observation of performance in the workplace
  • a simulated retail merchandising in-store design project
  • third party reports from a supervisor
  • a folio of personally developed ideas
  • an illustrated report on the process of remerchandising a store’s product
  • client feedback
  • answers to questions on standard procedures for the care maintenance and storage of mannequins


Teaching Schedule

SEMESTER 2 - 2014

TEAM 2A

Week 1 - Week 9

Front Window Brief

Week 10 - Week 13

Retail Branding Internal Window Brief

Week 14 - Week 15

Sale Brief in Display Bay

Week 16

External Window Project

 

TEAM 2B

Week 1 - Week 2

Sale Brief in Display Bay

Week 3 - Week 13

Front Window Brief - T2

Week 14 - Week 16

Retail Branding Internal Window Brief

 

TEAM 2C

Week 1 - Week 11

Front Window Brief

Week 10 - Week 12

Sale Brief in Display Bay

Week 13 - Week 16

Retail Branding Internal Window Brief

 

TEAM 2E

Week 1 - Week 4

Retail Branding Internal Window Brief

Week 5 - Week 16

Front Window Brief

Week 7 - Week 8

Sale in Display Bay Brief

 

SEMESTER 3 - 2015

Activities and assessment from week 17 - 32 in 2015 to be confirmed
 


Learning Resources

Prescribed Texts

Pinterest Google Images Blogs Inside Retail Magazine Rag Trader VMSD magazine Inspiration magazine Pantone Colour charts


References


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:

1 x VM manual 50%
1 x installation 50%

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

 

SEMESTER 2 - 2014

Front Window Installation - formative assessment

Retail Branding Window - summative assessment (graded)

Sale Display in Bay - formative assessment

 

SEMESTER 3 - 2015

Activities and assessment from week 17 - 32 in 2015 to be confirmed

 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT :
http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy :
http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special Consideration Policy: (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration.
www.rmit.edu.au/students/specialconsiderations/online

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
http://mams.rmit.edu.au/s1llva641yxuz.pdf
For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission
http://www.rmit.edu.au/teaching/technology/esubmission

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity :
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Course Overview: Access Course Overview