Course Title: Present products

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG7851C

Course Title: Present products

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Justin Compton

Course Contact Phone: +61 3 99254819

Course Contact Email: justin.compton@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Justin Compton justin.compton@rmit.edu.au

Kylie Evans kylie evans@rmit.edu.au

Sue Robinson sue.robinson@rmit.edu.au

Maree Nelson maree.nelson@rmit.edu.au

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this unit you will develop the skills and knowledge required to produce a range of displays and product presentations. It involves applying visual display knowledge, safely maintaining and using a simple tool kit, and accessing and organising relevant materials and equipment.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER304 Present products

Element:

1. Maintain and use a display tool kit.

Performance Criteria:

1.1.Maintain a fully stocked display tool kit and tools in working order.

1.2.Use tools according to work health and safety (WHS) requirements and manufacturer instructions.
 

Element:

2. Produce simple displays.

Performance Criteria:

2.1.Produce product displays to show purposefully designed groupings.

2.2.Ensure groupings clearly reflect display form, shape, composition and depth.

2.3.Demonstrate design principles of flow, unity, harmony and depth in displays.

2.4.Use colour and texture to enhance displays.

2.5.Create displays using self-built and commercially supplied risers.

2.6.Adhere to workplace safety procedures with regard to the construction of visual displays.
 

Element:

3. Produce and suspend simple styrene shapes and display cards.

Performance Criteria:

3.1.Ensure styrene cutting, painting and design techniques suitable for multi-purpose displays are applied to industry standard.

3.2.Hang styrene shapes and display cards in both horizontal and vertical formats as designated by their design.

3.3.Use industry standard pinning and nylon knotting techniques to suspend vertical and horizontal shapes.

3.4.Consistently follow relevant WHS procedures.
 

Element:

4. Produce a range of product presentations.

Performance Criteria:

4.1.Generate ideas for the display using creative thinking techniques.

4.2.Test ideas against display objective and organisational requirements.

4.3.Discuss display options with relevant personnel.

4.4.Develop product storyline and access merchandise, materials and equipment .

4.5.Create effective groupings using suspension and under-staging techniques.

4.6.Review and refine display and refinements as required in line with display objective.

4.7.Observe safety procedures at all times during construction and placement of display.
 


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
 


Details of Learning Activities

Learning activities will include studio workshop demonstrations, site visits and practical exercises. Students will be required to do additional research outside of class hours.


Teaching Schedule

WeekCourse content 
1• Course Guide
• Introduction to course and expectations
• Equipment and tool kit overview
• Tool Kit brief 1
• Introduce Brief 5 (Folio)
• Introduce Brief 4 (Poster Suspension)
• Introduce Brief 2 (Store Window Observation Report )
• Introduce Brief 3 (Valentine’s Day)
• Display demonstration: nylon slip knot, poster mounting & suspension
 
 
2• Tool Kit & tools required
• Valentine’s Day Brief Due & class discussion
• Install: poster suspension, slip knot, fans, folds, styrene shape suspension display
• Introduce Brief 7 (Sign & Icon Display)
• Introduce Brief 6 (Product Groupings)
• Practice symmetric and asymmetric groupings
 
 
3• • Store Window Observation Report due
• Introduce Brief 8 (Design Elements)
• City tour - Through VM Eyes
 
 
4• Install: product grouping displays
• Generate ideas/thumbnails and practice groupings for Design Elements
 
 
5• Install: Design Elements displays x 4
• Introduce Brief 9 (Street art display)
• Introduce Brief 10 (Red & White Sale) Display
 
Labour Day holiday on Monday March 10th
6• Introduce Brief 11 (Challenge display)
• Introduce Brief 12 (Selected Displays)
• Introduce Brief 13 (“This is Me” display)
 
 
7• Install Challenge Display
• Install Red & White Sale display
 
8• Install: Sign & Icon displays x 2
• Introduce Brief 14 (Blk & White Pop Up Shop)
• Introduce Brief 15( Eames Cards Display)
 
9• Install 1 x selected display
• Prep session for Black & White Pop up Store
 
 
 Easter Break 
10• Install 1 x selected Display
• Install Red & White Sale Display
• Black & White Store preparation
 
11• Black and White store preparation class
• Install Street Art
• Install Red & White Sale Display
 
 
12• Black and White store installation 
13• Install 1 x Selected Display
• Install Street Art Display
 
 
14• Install Eames cards
• Install 1 x Selected Display
 
15• Install 1 x Selected Display
• Install “This is Me” Display with printed backdrop from 2D class
 
 
16• Folio Due 


Learning Resources

Prescribed Texts


References


Other Resources

Students are required to have a tool kit (contents of this tool kit will be discssed in the first class)

RMIT will supply pins, nylon, some display paper.

Students are expected to be resourcful when sourcing props and merchandise for thier displays and will be required to bring in props and merchandise for thier displays


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
1 x folio 
1 x pop-up shop 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

 

Assessment will be ongoing throughout the semester. Assessment will incorporate a range of methods to assess performance and the application of skills and knowledge.

Students will be assessed on practical exercises, a report. some exercises will be formative along with exerciss that will be summative.

 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


Assessment Matrix

Refer to briefs for which competency will be assessed.

Course Overview: Access Course Overview