Course Title: Develop digital imaging skills

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: VART6332C

Course Title: Develop digital imaging skills

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Ben Mastwyk

Course Contact Phone: +61 3 99254819

Course Contact Email: ben.mastwyk@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ben Mastwyk

ben.mastwyk@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this unit you will develop the skills and knowledge required to use basic techniques to work with digital images.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDIG201A Develop digital imaging skills

Element:

1. Prepare digital imaging resources
 

Performance Criteria:

1.1 Identify and obtain digital imaging tools, equipment and materials

1.2 Prepare tools, equipment and materials according to workplace procedures and safety requirements

1.3 Set up a safe work space with guidance from key people
 

Element:

2. Use and test digital imaging techniques
 

Performance Criteria:

2.1 View a range of digital images in different styles and discuss with others how effects are achieved

2.2 Match potential techniques to the ideas for the work with the assistance of key people

2.3 Test nominated techniques to determine the effects they achieve

2.4 Safely use selected techniques to produce digital images

2.5 Calculate correct quantities of materials required and minimise waste where possible

2.6 Clean and store tools, equipment and materials according to safety requirements and specific needs of different items
 

Element:

3. Make plans to develop skills
 

Performance Criteria:

3.1 Seek feedback on digital imaging work from key people

3.2 Respond positively to feedback and identify key areas for improvement

3.3 Review different opportunities to build own skills and select suitable options
 


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
 


Details of Learning Activities

In class activities will include:
• peer teaching and class presentations
• group discussion
• online research
• independent project based work
• teacher directed group activities/projects
• class exercises to review discussions/lectures
• ‘workshopping’ of student projects

Out of class activities will include:
• online research
• independent project based work
 


Teaching Schedule

WeekActivitiesCompetencies

1

Produce in-store stationery package(Illustrator) 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6,
2Review Visual ID
View BCards
Discuss Printing Options
(Inc RMIT Printers)
Prep Art for Vinyl
1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
3Discuss Resumes
Create LinkedIn Profile
Reinterpret Visual Identity
Vinyl Demo (Record and Post online)
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
4Presentation Presentation
InDesign Tutorial
Set up Presentation Template - Photography
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
5Present Visual ID
InDesign Presentation cont.
Apply visual ID to vinyl
Apply vID to Sam’s sheet (AI)
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
6Cut Vinyl 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
7Web discussion
Intro to WIX
Set up Wix Account
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
8Site review
Photography presentation
Setup Photo Archive
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
9Site review
Photography presentation
Setup Photo Archive
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
10Image Editing 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
11Image Editing 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
12Sketchup 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
13Sketchup 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
14Sketchup 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
15Sketchup 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3
16Sketchup 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3


Learning Resources

Prescribed Texts


References

http://benvmvm.wordpress.com/


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
2 x Major projects 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
 


Assessment Tasks


Instore Stationary
Replicate instore stationary from example using Adobe Illustrator
C / NYC

Due Week 1
Visual Identity
Reinterpret personal Visual Identity & apply to various materials
C / NYC
Due Week 5

Resume
Produce a personal resume to a professional standard
C / NYC
Due Week 8

InDesign Presentation
Produce multipage presentation of works using InDesign
C / NYC
Due Week 7

Produce vinyl
Produce multipage presentation of VMP works using InDesign
C / NYC
Due Week 9

Sketchup Model
Produce a virtual 3D model using Trimble Sketchup
C / NYC + GRADED
Due Week 16


VM Folio
Produce an industry standard visual portfolio of personal works for printed and online viewing
C / NYC + GRADED
Due Week 32
 


Assessment Matrix

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Other Information

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Course Overview: Access Course Overview