Course Title: Develop digital imaging skills

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: VART6332C

Course Title: Develop digital imaging skills

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact : Ben Mastwyk

Course Contact Phone: +61 3 99254819

Course Contact Email:ben.mastwyk@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ben Mastwyk

ben.mastwyk@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this unit you will develop the skills and knowledge required to use basic techniques to work with digital images.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDIG201A Develop digital imaging skills

Element:

1. Prepare digital imaging resources
 

Performance Criteria:

1.1 Identify and obtain digital imaging tools, equipment and materials

1.2 Prepare tools, equipment and materials according to workplace procedures and safety requirements
 

Element:

2. Use and test digital imaging techniques
 

Performance Criteria:

2.1 View a range of digital images in different styles and discuss with others how effects are achieved

2.2 Match potential techniques to the ideas for the work with the assistance of key people

2.3 Test nominated techniques to determine the effects they achieve

 

Element:

3. Make plans to develop skills
 

Performance Criteria:

3.1 Seek feedback on digital imaging work from key people

3.2 Respond positively to feedback and identify key areas for improvement

3.3 Review different opportunities to build own skills and select suitable options
 


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
 


Details of Learning Activities

In class activities will include:
• peer teaching and class presentations
• group discussion
• online research
• independent project based work
• teacher directed group activities/projects
• class exercises to review discussions/lectures
• ‘workshopping’ of student projects

Out of class activities will include:
• online research
• independent project based work
 


Teaching Schedule

Activity TBC

Week    Activities                                                                                   Competencies                                                              

1

Produce in-store stationery package(Illustrator) 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 
2Review Visual ID
View BCards
Discuss Printing Options
(Inc RMIT Printers)
Prep Art for Vinyl
1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
3Discuss Resumes
Create LinkedIn Profile
Reinterpret Visual Identity
Vinyl Demo (Record and Post online)
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
4Presentation Presentation
InDesign Tutorial
Set up Presentation Template - Photography
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
5Present Visual ID
InDesign Presentation cont.
Apply visual ID to vinyl
Apply vID to Sam’s sheet (AI)
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
6Cut Vinyl 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
7Web discussion
Intro to WIX
Set up Wix Account
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
8Site review
Photography presentation
Setup Photo Archive
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
9Site review
Photography presentation
Setup Photo Archive
 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
10Image Editing 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
11Image Editing 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
12Sketchup 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
13Sketchup 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
14Sketchup 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
15Sketchup 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
16Sketchup 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 
    
2015 Semester 3 - Digital Imaging  
1Activity TBC  
2Activity TBC 
3Activity TBC  
4Activity TBC  
5Activity TBC  
6Activity TBC  
7Activity TBC  
8Activity TBC  
9VM Folio project  
10VM Folio project  
11VM Folio project  
12VM Folio project  
13VM Folio project  
14VM Folio project  
15VM Folio project  
16VM Folio project  
    


Learning Resources

Prescribed Texts


References

http://benvmvm.wordpress.com/


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
2 x Major projects 50% each

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
 


Assessment Tasks


Instore Stationary
Replicate instore stationary from example using Adobe Illustrator
Formative Assessment

Due Week 1
Visual Identity
Reinterpret personal Visual Identity & apply to various materials
Formative Assessment
Due Week 5

Resume
Produce a personal resume to a professional standard
Formative Assessment
Due Week 8

InDesign Presentation
Produce multipage presentation of works using InDesign
Formative Assessment
Due Week 7

Produce vinyl
Produce multipage presentation of VMP works using InDesign
Formative Assessment
Due Week 9

Sketchup Model
Produce a virtual 3D model using Trimble Sketchup
Formative Assessment & Summative Assessment - GRADED
Due Week 16


VM Folio
Produce an industry standard visual portfolio of personal works for printed and online viewing
Formative Assessment & Summative Assessment - GRADED
Due Week 32

 

 

Competency based assessment


You will receive feedback with verbal and/or written evaluation of your progress within class time.

The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.
 


Assessment Grading: Your final level of assessment for this course will be graded as follows.
HD : High Distinction : 80 – 100
DI : Distinction 70 – 79
CR - Credit : 60 – 69
PA - Pass : 50 – 59
PX - Pass only
NN : Fail - 0 – 49
DNS : Did Not Submit all assignments for assessment.
 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

 

Attendance:
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

 

Feedback:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT :
http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy :
http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special Consideration Policy: (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration.
www.rmit.edu.au/students/specialconsiderations/online

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
http://mams.rmit.edu.au/s1llva641yxuz.pdf
For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission
http://www.rmit.edu.au/teaching/technology/esubmission

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity :
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Course Overview: Access Course Overview