Course Title: Researching the Market

Part A: Course Overview

Program: C6045

Course Title: Researching the Market

Portfolio: DSC

Nominal Hours: 68.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication


Course Contact: Brendan Lee

Course Contact Phone: +61 3 9925 4368

Course Contact Email:

Course Description

Students will learn how to evaluate the market for screenwriting and screenwriters and its dynamics in the respective media of television, film or digital media through an analysis of the products, skills, roles and influences at work within key areas of the current market.

They will also develop the skills and know-how required to assess project viability in relation to local and international markets, to establish professional networks, to break into the industry as a new writer, to secure essential resources and to pitch, sell and deliver your screenwriting.

Pre-requisite Courses and Assumed Knowledge and Capabilities

- Industry Overview
- Introduction to Screenwriting

National Competency Codes and Titles

National Element Code & Title:

VBB437 Researching the Market

Learning Outcomes

1. Evaluate the current screenwriting market
2. Assess the viability of a product through analysis of the current market
3. Identify an appropriate market for a stipulated product
4. Develop an appropriate pitch
5. Develop plans for taking concepts, prototypes, projects and skills to the market

Overview of Assessment

Assessment includes:

Group presentation of research project
Development and marketing plan for specific script
Pitch project to industry professionals