Course Title: Researching the Market
Part A: Course Overview
Program: C6045
Course Title: Researching the Market
Portfolio: DSC
Nominal Hours: 68.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM7114 |
City Campus |
TAFE |
345T Media and Communication |
Face-to-Face |
Course Contact: Brendan Lee
Course Contact Phone: +61 3 9925 4368
Course Contact Email: brendan.lee@rmit.edu.au
Course Description
Students will learn how to evaluate the market for screenwriting and screenwriters and its dynamics in the respective media of television, film or digital media through an analysis of the products, skills, roles and influences at work within key areas of the current market.
They will also develop the skills and know-how required to assess project viability in relation to local and international markets, to establish professional networks, to break into the industry as a new writer, to secure essential resources and to pitch, sell and deliver your screenwriting.
Pre-requisite Courses and Assumed Knowledge and Capabilities
Prerequisites
- Industry Overview
- Introduction to Screenwriting
National Competency Codes and Titles
National Element Code & Title: |
VBB437 Researching the Market |
Learning Outcomes
1. Evaluate the current screenwriting market
2. Assess the viability of a product through analysis of the current market
3. Identify an appropriate market for a stipulated product
4. Develop an appropriate pitch
5. Develop plans for taking concepts, prototypes, projects and skills to the market
Overview of Assessment
Assessment includes:
Group presentation of research project
Development and marketing plan for specific script
Pitch project to industry professionals