Course Title: Develop and Manage Marketing Strategies

Part A: Course Overview

Program: C6048

Course Title: Develop and Manage Marketing Strategies

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication


Term2 2007

Course Contact: Josiane Meuller

Course Contact Phone: 99254585

Course Contact Email:

Course Description

This unit deals with the skills and knowledge required to develop and manage marketing strategies. Students can choose to apply these skills in either the organisation of the end of the year exhibition or attend the small business unit. The small business unit provides skills and knowledge required to develop and manage marketing strategies for a small business. This course is delivered in the class called Industry Practice 3.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

THHGLE12A Develop and manage marketing strategies


THHGLE12A/01 Analyse the market

THHGLE12A/02 Prepare marketing strategies

THHGLE12A/03 Implement and monitor marketing activities

THHGLE12A/04 Conduct ongoing evaluation

Learning Outcomes


Overview of Assessment

Assessment takes the form of three presentations involving creative responses to a brief. The first presentation is worth 20%, the second presentation is worth 30% and the last presentation is worth 50% of the final mark.