Course Title: Concept Development

Part A: Course Overview

Program: C6048

Course Title: Concept Development

Portfolio: DSC

Nominal Hours: 110.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication


Term1 2007

Course Contact: Josiane Meuller

Course Contact Phone: 99254585

Course Contact Email:

Course Description

This unit covers the skills and knowledge required to originate a project in cultural industries and develop the concept to that stage where it becomes the basis of a creative and effective production. It also covers the skills and knowledge required to create, develop and write an interactive sequence for multimedia productions within the cultural industries.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

CUFRAD01A Originate and develop the concept


CUFRAD01A/01 Clarify creative ideas

CUFRAD01A/02 Investigate approaches to the realisation of the idea

CUFRAD01A/03 Evaluate possible approaches

CUFRAD01A/04 Develop the concept to an operational level

National Element Code & Title:

CUFWRT07A Write an interactive sequence for multimedia


CUFWRT07A/01 Prepare to write the interactive sequence

CUFWRT07A/02 Write the interactive sequence

CUFWRT07A/03 Re-evaluate the interactive sequence

CUFWRT07A/04 Obtain approval from relevant personnel

Learning Outcomes


Overview of Assessment

Assessment takes the form of class exercises constituting 30%, a concept development in response to a brief worth 30%, and a series of concepts, storyboards and animatics worth 40%. Students develop their concepts according to industry standards in consultation with the teacher.