Course Title: International Marketing

Part A: Course Overview

Program: C6051

Course Title: International Marketing

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business

Face-to-Face or Workplace

Course Contact: John C Fowler

Course Contact Phone: 0399255550

Course Contact Email:

Course Description

The purpose of this course is to provide students with skills in how basic marketing concepts can be implemented when addressing international markets. This includes the purposes of international marketing, analysis of the international marketing environment, the balancing of the international mix, the opportunities and barriers as they apply to international markets, an understanding of culture as it relates to international marketing, and the development of international marketing strategies.
International marketing is the performance of the marketing task across national boundaries. As such, the principles are the same as domestic marketing. However, the environment in which international marketing takes place is different from the domestic environment; the control, which it is possible to exercise over the five “P’s”, is different, and there is a different dimension of complexity to planning the market function internationally.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBMKG606A Manage international marketing programs


1. Formulate international marketing objectives

2. Determine international marketing approach

3. Determine operational structures

4. Manage international marketing performance

5. Evaluate and improve international marketing performance

Learning Outcomes

See Elements of Competency

Overview of Assessment

Learning Activities
Students will study Supply Chain systems and theory in seminar sessions, tutorials and through prescribed exercises and assessment work. These concepts will also be explored through the investigation of appropriate real world and simulated environments.

Competency Based Assessment
Students will be provided with more than one opportunity to demonstrate competence. Competency based assessment is detailed below in “Assessment methods” and “Assessment Tasks”.

Assessment Methods
The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including technical requirements documentation, online and in class exercises, written tests, practical problem solving exercises, presentations and practical tests. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.