Course Title: Develop marketing strategies

Part A: Course Overview

Program: C6053

Course Title: Develop marketing strategies

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business

Face-to-Face or Workplace

Course Contact: Chris Lee

Course Contact Phone: 9925 5471

Course Contact Email:

Course Description

This unit covers scoping marketing opportunities and the development of marketing strategies.

Pre-requisite Courses and Assumed Knowledge and Capabilities

The Marketing Concept (Establish & Adjust the Marketing Mix)
Manage the Marketing Process

National Competency Codes and Titles

National Element Code & Title:

BSBMKG601A Develop marketing strategies


Develop Marketing Strategies

Scope Marketing Opportunities

Learning Outcomes

At the successful completion of this competency, students will have demonstrated competency in the elements that make up this unit.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, presentation and written test. Students are advised that they will be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Students will receive ongoing feedback on their progress in the course. Feedback on assessment will be given in a timely manner. They will be informed about how to improve their performance in the competency/course and what they need to do to be deemed competent or to gain a pass in the assessment.