Course Title: Marketing Logistics

Part A: Course Overview

Program: C6053

Course Title: Marketing Logistics

Portfolio: BUS

Nominal Hours: 100.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG7200L	City Campus	TAFE	650T TAFE Business	Face-to-Face or Workplace

Course Contact: John Fowler

Course Contact Phone: +61 3 9925-5550

Course Contact Email: john.fowler@rmit.edu.au

Course Description

This program provides students with an understanding of the role of logistics and channel management, including logistics associated with export markets. The program is concerned with the linkages between all the steps that collectively form effective marketing channels. Importantly the course aims to demonstrate the integral and on-going relationship between logistics, distribution (transportation), marketing channels and the broader aspects of marketing.
The course contains elements of a number of other course areas including Marketing Concepts and provides an introduction into global distribution and international trade, in addition to an examination of domestic distribution.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	TDTL2601A Manage Export Logistics
Elements:	Develop contingency management strategy
	Monitor and co-ordinate systems for export logistics
	Plan efficient export logistics
	Produce operation schedules for export logistics

Learning Outcomes

Australian and international codes and regulations and workplace policies for export logistics are identified
Consignment loads are evaluated in terms of critical parameters and customer instructions
Capacity and capability of different local and overseas transport modes available to the organisation are assessed against proposed logistics tasks
Preliminary schedules are matched against operational capacity and capability of available transport systems, equipment and staff.
Export logistics are planned for efficient and effective delivery and load handling in accordance with relevant regulatory and workplace practices, taking into account key requirements.
Strategies to address identified deficiencies in operational capability and availability are undertaken in accordance with workplace procedures
Quality standards and procedures for export logistics processes are confirmed and/or updated in accordance with workplace procedures
The nature, extent and impact of potential issues or incidents in the planned export logistics are assessed
Contingency management strategies for identified issues/incidents are established and evaluated including reference to previous scenarios of a similar nature
Implementation procedures, including resource and infrastructure support are documented and continually upgraded in regards to established quality standards and any changes in both Australian and the international operating environment
Local and overseas transportation modes, times and routes are established to maximise effective and efficient operations.
Resources are arranged in association with relevant Australian and overseas personnel to meet the operational schedules
Australian and international regulatory requirements, codes of practice and workplace procedures are identified and accounted for in the operational schedule
Tracking procedures are applied to consignments using relevant technology and systems in accordance with workplace procedures
Schedule is consolidated and forwarded to appropriate personnel
Schedule is stored in accordance with workplace procedures
Export logistics are monitored against quality standards planned processes, and compliance with Australian and international regulatory requirements
Non-compliance with quality standards, planned processes or regulatory requirements is identified and appropriate action is initiated to report and rectify any identified problems
Customer satisfaction with export logistics operations is monitored using appropriate methods
Customer concerns and suggestions for service improvements are acted upon in accordance with workplace procedures
Reports and other required documentation related to export logistics are completed and referred to relevant personnel in accordance with workplace procedures
Any changes in Australian and international regulations and codes of practice relevant to export logistics are monitored, identified and appropriate action is initiated to ensure ongoing compliance of export logistics processes and systems

Overview of Assessment

The student will undertake assessment by completing a number of written portfolios along with presentations to class as evidence of competence in relation to the above mentioned required elements of the competency as required under the direction of the training package.

Students will be provided specific assessment instructions, on commencement of this new course.