Course Title: Manage international marketing programs

Part A: Course Overview

Program: C6053

Course Title: Manage international marketing programs

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business


Course Contact: Chris Lee

Course Contact Phone: 9925 5471

Course Contact Email:

Course Description

The purpose of this course is to provide students with skills in how basic marketing concepts can be implemented when addressing international markets. This includes the purposes of international marketing, analysis of the international marketing environment, the balancing of the international mix, the opportunities and barriers as they apply to international markets, an understanding of culture as it relates to international marketing, and the development and monitoring of international marketing strategies.

Pre-requisite Courses and Assumed Knowledge and Capabilities

All courses/subjects in Certificate IV and Diploma in Business (Marketing)

National Competency Codes and Titles

National Element Code & Title:

BSBMKG606A Manage international marketing programs


Determine international marketing approach

Determine operational structures

Evaluate and improve international marketing performance

Formulate international marketing objectives

Manage international marketing performance

Learning Outcomes

At the successful completion of this competency, students will have demonstrated competency in the elements that make up this unit.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Students will receive ongoing feedback on their progress in the course. Feedback on assessment will be given in a timely manner. They will be informed about how to improve their performance in the competency/course and what they need to do to be deemed competent or to gain a pass in the assessment.