Course Title: Manage international marketing programs
Part A: Course Overview
Program: C6053
Course Title: Manage international marketing programs
Portfolio: BUS
Nominal Hours: 60.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
BUSM7740C |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face |
Course Contact: Chris Lee
Course Contact Phone: 9925 5471
Course Contact Email: chris.lee@rmit.edu.au
Course Description
The purpose of this course is to provide students with skills in how basic marketing concepts can be implemented when addressing international markets. This includes the purposes of international marketing, analysis of the international marketing environment, the balancing of the international mix, the opportunities and barriers as they apply to international markets, an understanding of culture as it relates to international marketing, and the development and monitoring of international marketing strategies.
Pre-requisite Courses and Assumed Knowledge and Capabilities
All courses/subjects in Certificate IV and Diploma in Business (Marketing)
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG606A Manage international marketing programs |
Elements: |
Determine international marketing approach |
Determine operational structures |
|
Evaluate and improve international marketing performance |
|
Formulate international marketing objectives |
|
Manage international marketing performance |
Learning Outcomes
At the successful completion of this competency, students will have demonstrated competency in the elements that make up this unit.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Students will receive ongoing feedback on their progress in the course. Feedback on assessment will be given in a timely manner. They will be informed about how to improve their performance in the competency/course and what they need to do to be deemed competent or to gain a pass in the assessment.