Course Title: Develop and Manage Marketing Strategies
Part B: Course Detail
Teaching Period: Term1 2007
Course Code: MKTG7124C
Course Title: Develop and Manage Marketing Strategies
School: 345T Creative Media
Campus: City Campus
Program: C6056 - Advanced Diploma of Screen
Course Contact : Janis Lesinskis
Course Contact Phone: +61 3 9925 4982
Course Contact Email:janis.lesinskis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
Students will learn the skills and knowledge required to manage the marketing of a project.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
THHGLE12A Develop and manage marketing strategies |
Learning Outcomes
refer to: http://www.ntis.gov.au
Details of Learning Activities
Students will participate in presentations, research tasks and discussions to develop skills
and knowledge useful in independent film/video production.
Teaching Schedule
TAFE
Week
No: class
1. Orientation.
2. Specifying audiences and genres, Role of producer.
3. Funding alternatives, Proposal requirements.
4. Formulating a proposal, Concept, Costs, Resources.
5. Production requirements, Analysis.
6. Resources and costing.
7. Proposal preparation.
8. Proposal preparation.
9. Proposal preparation.
10. Pitching preparation.
11. Market analysis.
12. Preparing market strategies.
13. Evaluation of marketing strategies.
14. Marketing case studies.
15. Pitching
16. Pitching
17. Putting together proposals.
18. Review.
Learning Resources
Prescribed Texts
References
WWW |
Other Resources
Overview of Assessment
Research and list development and funding organisations. 20%
Research, list and describe three relevant examples of current funds. 20%
List marketing tools and opportunities suitable for proposed production. 60%
Assessment Tasks
Assessment task 1.
Research and list development and funding organisations. 20%
due week 4
Assessment task 2.
Research, list and describe three relevant examples of current funds. 20%
due week 6
Assessment task 3.
List marketing tools and opportunities suitable for proposed production. 60%
due week 13
Assessment Matrix
not applicable
Course Overview: Access Course Overview