Course Title: Advertising Media Planning
Part A: Course Overview
Program: C6061
Course Title: Advertising Media Planning
Portfolio: BUS
Nominal Hours: 60.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG7123L |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face or Workplace |
Course Contact: Mark Mossuto
Course Contact Phone: 9925 1316
Course Contact Email: mark.mossuto@rmit.edu.au
Course Description
This covers interpreting the advertising brief in order to develop a media plan within a given budget.
Pre-requisite Courses and Assumed Knowledge and Capabilities
The sequence of courses is designed to maximise successful outcomes for students. Students should complete Introduction to Advertising Media prior to attempting Advertising Media Buying. Students are also encouraged to undertake learning unit MKTG7154L “Advertising Media Research” in conjunction with this unit.
National Competency Codes and Titles
National Element Code & Title: |
BSBADV507A Develop a media plan |
Elements: |
Define media requirements |
Determine the media schedule |
|
Produce a media plan |
|
Select media vehicle/s |
|
Select the media |
Learning Outcomes
On completion of this course students will be able to put into practice, the skills and knowledge gained as applicable within the workplace according to the performance criteria as stipulated against the elements of the competency above.
Learning Activities:
All students will participate within the classroom to provide real life solutions to problems as set by clients and teaching staff that reflect real life situations as found in the workplace. This may take the form of individual assessments, group projects and presentations to teaching staff and clients.
Overview of Assessment
Overview of Assessment
Grading
A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.
Grade Mark Description
HD > = 80 High Distinction (Competency Achieved)
DI 70 - 79 Distinction (Competency Achieved)
CR 60 - 69 Credit (Competency Achieved)
PA 50 - 59 Pass (Competency Achieved)
NN < 50 Fail (Not Yet Competent)
CA Not Applicable Competency Achieved
NYC Not Applicable Not Yet Competent
Assessments:
The student will undertake assessment by completing a number of written portfolios along with presentations to class as evidence of competence in relation to the above mentioned required elements of the competency as required under the direction of the training package.
Students will be provided specific assessment instructions, on commencement of this new course.