Course Title: Copywriting and Art Direction

Part A: Course Overview

Program: C6061

Course Title: Copywriting and Art Direction

Portfolio: BUS

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business

Face-to-Face or Workplace

Course Contact: Tony Lorkin

Course Contact Phone: 9925 5486

Course Contact Email:

Course Description

The course is designed to develop a student appreciation of what is effective copywriting and appropriate design in an advertising message to achieve the desired outcome for the advertiser.
In doing this, the course covers correct interpretation of an Advertising Agency Creative Brief and evaluation of a range of creative options in order to write persuasive copy that can be combined with an appealing image.

Pre-requisite Courses and Assumed Knowledge and Capabilities

There are no pre-requisites for this competency.

National Competency Codes and Titles

National Element Code & Title:

BSBADV502A Write persuasive copy


Evaluate Creative Options

Interpret a Creative Brief

Prepare persuasive copy

Learning Outcomes

On completion of this course students will be able to put into practice, the skills and knowledge gained as applicable within the workplace according to the performance criteria as stipulated against the elements of the competency above.

Learning Activities:

All students will participate within the classroom to provide real life solutions to problems as set by clients and teaching staff that reflect real life situations as found in the workplace. This may take the form of individual assessments, group projects and presentations to teaching staff and clients.

Overview of Assessment

Overview of Assessment

A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.

Grade Mark Description
HD > = 80 High Distinction (Competency Achieved)
DI 70 - 79 Distinction (Competency Achieved)
CR 60 - 69 Credit (Competency Achieved)
PA 50 - 59 Pass (Competency Achieved)
NN < 50 Fail (Not Yet Competent)
CA Not Applicable Competency Achieved
NYC Not Applicable Not Yet Competent


The student will undertake assessment by completing a number of written portfolios along with presentations to class as evidence of competence in relation to the above mentioned required elements of the competency as required under the direction of the training package.

Students will be provided specific assessment instructions, on commencement of this new course.