Course Title: Develop strategic PR writing
Part A: Course Overview
Program: C6071
Course Title: Develop strategic PR writing
Portfolio: BUS
Nominal Hours: 50.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM5393 |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face |
Course Contact: Laura Di Pietro
Course Contact Phone: 9925 5478
Course Contact Email: laura.dipietro@rmit.edu.au
Course Description
This unit describes the skills and knowledge required to develop strategic PR writing material for targeted external and internal publics.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
VBP336 Develop strategic PR writing |
Elements: |
Evaluate and redraft the material |
Evaluate the identified target publics for the PR strategic writing market |
|
Identify the purpose of the written material |
|
Research and synthesise the material |
|
Write for the identified target public/s |
Learning Outcomes
On completion of this course students will be able to put into practice, the skills and knowledge gained as applicable within the workplace according to the performance criteria as stipulated against the elements of the competency above.
Overview of Assessment
Grading
A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.
Grade Mark Description
HD > = 80 High Distinction (Competency Achieved)
DI 70 - 79 Distinction (Competency Achieved)
CR 60 - 69 Credit (Competency Achieved)
PA 50 - 59 Pass (Competency Achieved)
NN < 50 Fail (Not Yet Competent)
CA Not Applicable Competency Achieved
NYC Not Applicable Not Yet Competent
Assessments
The student will undertake assessment by completing a number of written portfolios along with presentations to class as evidence of competence in relation to the above mentioned required elements of the competency as required under the direction of the training package.
Students will be provided specific assessment instructions, on commencement of this new course.