Course Title: Establish and adjust the marketing mix
Part A: Course Overview
Course ID: 034983
Program: C6072
Course Title: Establish and adjust the marketing mix
Portfolio: BUS
Nominal Hours: 80.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG9209C |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face |
Course Contact: Elizabeth Eades
Course Contact Phone: +61 3 9925 5155
Course Contact Email: elizabeth.eades@rmit.edu.au
Course Description
This unit covers the determination of optimum marketing mix for a business through analysis of inter-related marketing components.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None.
National Competency Codes and Titles
BSBMKG502A |
Establish and adjust the marketing mix |
Elements: |
Determine the marketing mix for specific markets. |
Evaluate the significance of each component of the marketing mix and their inter-relationships. |
|
Monitor and adjust the marketing mix. |
Learning Outcomes
Please refer to Elements of Competency.
Overview of Assessment
Students will be assessed through two assignmebnts and an exam. Throughout the course interactive class exercises, discussion of the solutions and question and answer sessions will provide formative feedback to the students regarding their progress in achieving competency.