Course Title: Manage fashion design process

Part B: Course Detail

Teaching Period: Term1 2008

Course Code: GRAP5177C

Course Title: Manage fashion design process

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6079 - Advanced Diploma of Applied Fashion Design and Technology

Course Contact : Mandy Penton

Course Contact Phone: +61 3 99259202

Course Contact

Name and Contact Details of All Other Relevant Staff

Ginny Yarnton:
Susie Weir:
Arnold Andrew:

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit covers the skills and knowledge to develop fashion design briefs and manage the development of design concepts for commercial production.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD6003A Manage fashion design process


1 Conduct fashion design research
2 Determine key criteria for design brief
3 Confirm design brief
4 Specify design processes
5 Implement design processes
6 Evaluate design development processes
7 Complete documentation

Performance Criteria:

1.1 Global fashion trends are researched and emerging themes identified.
1.2 Product range and previous designs developed by the business are reviewed to assess relevance to current design directions.
1.3 Business and client goals are identified and related to design objectives.
1.4 Production capacity and processes of business are identified.
1.5 Research is conducted on target market, materials, designs, processes and marketing materials according to the needs of the design.
2.1 Business goals and quality standards for designs are identified.
2.2 Target market and intended uses of fashion designs are determined.
2.3 Design themes and style requirements of design are determined.
2.4 Budget, cost points and timing constraints are identified.
2.5 Requirements for use of fabrics, materials, suppliers and production processes are determined.
2.6 Client requirements are confirmed with client, as appropriate.
3.1 Design brief is developed which clearly conveys all guidelines for development of design concepts.
3.2 Appropriate personnel are consulted with to confirm feasibility and appropriateness of design brief.
3.3 Sketches, drawings and samples are used to illustrate design requirements, as appropriate.
3.4 Design brief is finalised.
4.1 Design concept development processes are specified where appropriate.
4.2 Required involvement of patternmakers, designers, design assistants and production personnel is identified.
4.3 Communication requirements for development of fashion designs are specified.
4.4 Monitoring procedures and checking points are determined.
4.5 Design development personnel are selected and briefed.
5.1 Design personnel are selected and briefed to develop design concepts.
5.2 Development of design concepts is monitored to ensure budget and time constraints are met.
5.3 Problems or inconsistencies in design concept development are identified and addressed.
5.4 Design concepts are received for evaluation.
6.1 Design concepts are evaluated against design brief.
6.2 Modifications and suggestions for improvements are made.
6.3 Design concept is selected for further development.
6.4 Agreement on design concept is confirmed with client.
6.5 Design development processes are evaluated to assess their effectiveness in achieving design brief.
7.1 Design brief, development processes and outcomes are documented.
7.2 Documentation is filed and stored.

Learning Outcomes

The unit applies to skills associated with guiding the development of fashion product designs to meet client and business goals and strategies. Work may be applied for own processes or to direct activities of others.

Details of Learning Activities

This course is part of the SMALL BUSINESS MANAGEMENT cluster.
You are guided through the process of researching and selecting a viable fashion business proposition in a niche market area that you’d like to pursue. Self-directed research is an integral part of the project. An economically sound Business Plan underpins the Course and your chosen fashion concept is completed through the production of a small collection of prototype garments. The course contains an element of computer aided design for patternmaking.

Learning activities will include tutorials, workplace visits and a workshop on advanced computer skills.

Teaching Schedule

The time table below considers all aspects of the project

Week 1
Project Brief introduced & work commences
Consider outlines for:
• Business Goals
• Target market
• Design themes
• Style requirements
• Other considerations relating to outline
Week 2
Story board outline ready for critique these will include:
• Fashion Range concepts
• Styles
• Source Fabrics Trims & accessories
• Production Feasibility
• Other considerations relating to outline
Week 3
Story boards Due

Commence Pattern Work this will include
• Identify target market
• Choose silhouettes and Block shapes
• Patternmaking Technology plan developed including objectives & time frame
• Critical paths are analysed

Commence Business Plan this will include
• Client / Target market needs
• Pricing and budget
• Costing and production strategies
• Global Fashion Trends
• Previous styling analysed
• Marketing
• Other considerations relating to business plans
Week 4
Continue working with all aspects of project
Week 5
Continue working with all aspects of project
Week 6
Continue working with all aspects of project
• Marketing research draft
Week 7
Approve final pattern & Production Sample
Week 8
Continue working with all aspects of project
Week 9
Presentation of Small Business Project to Assessment Panel
Please note that due to unforseen circumstances this schedule is subject to change

Learning Resources

Prescribed Texts


Gelhar, Mary (2005) “The Fashion Designer Survival Guide: An insider’s look at starting and running your own fashion business”.
Harder, Frances (2000) “Fashion for Profit”

Other Resources

Overview of Assessment

Your assessment tasks are a combination of practical and theoretical. Assessment will occur throughout the course, enabling you to receive ongoing feedback about your progress. Written feedback will be provided for each piece of work.

Authentication of Work

PLEASE NOTE: Tasks that work that has not been authenticated during class as your own work will not be considered for assessment. Regular attendance is necessary.

You will be given further information about the assessment tasks in class.

Assessment Tasks

Assessment is ongoing through observation and demonstration.

On completion of the Project, a portfolio of work is submitted. The portfolio contains several pieces of work:

6. Design Storyboards
7. Patterns on Card
8. A collection of garments representing the fashion range.
9. A Business Plan.
10. Supporting documentation in the format of a bound report.
You are assessed on technical skills and knowledge as well as a host of relevant employability skills such as communication, teamwork, negotiation and the ability to project manage.

Assessment Matrix

Other Information

Learners are expected to conduct relevant research outside of school hours. This includes visiting fashion enterprises and sourcing information online. Learners continue working on their project during non-teacher directed time.

Graded assessment
The Project is assessed holistically based upon the contents of the portfolio and observation/demonstration of employability skills

Grade Mark Description
HD > = 80 High Distinction (Competency Achieved)
DI 70 - 79 Distinction (Competency Achieved)
CR 60 - 69 Credit (Competency Achieved)
PA 50 - 59 Pass (Competency Achieved)
NN < 50 Fail (Not Yet Competent)
CA Not Applicable Competency Achieved
NYC Not Applicable Not Yet Competent

Course Overview: Access Course Overview