Course Title: Develop and implement a sales or marketing plan

Part A: Course Overview

Program: C6082

Course Title: Develop and implement a sales or marketing plan

Portfolio: DSC

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5771C	Brunswick Campus	TAFE	350T Fashion & Textiles	Face-to-Face	Term1 2010, Term1 2011

Course Contact: Julia Raath

Course Contact Phone: +61 3 99259201

Course Contact Email: Julia.Raath@rmit.edu.au

Course Description

This unit covers the skills and knowledge to develop and implement a sales and marketing plan - it also contains employability skills.

The unit applies to the development and implementation of a sales and marketing plan. Significant judgement is required in planning, technical or supervisory activities related to operations or processes. Work may be conducted in small to large scale enterprises and may involve individual and team activities.

Specifically, this unit requires the application of skills associated with communication to analyse goals and trends, liaise with personnel, gather and analyse data and present, report and document information.

Initiative and enterprise, problem solving and planning and organising are used to identify, implement and maintain strategic plans, analyse outcomes and make modifications. Learning is applied to conduct market research and self management is applied to ensure plans meet organisational objectives.

Pre-requisite Courses and Assumed Knowledge and Capabilities

There are 2 pre-requisites for this subject:

Manage Finances BUSM6206C

This subject is also a co-requisite of Manage Finances & Complete a Business Plan.

National Competency Codes and Titles

National Element Code & Title:	LMTGN6001B Develop and implement a sales or marketing plan
Elements:	1. Analyse business goals and industry market trends
	2. Establish strategic directions
	3. Develop a sales or marketing plan
	4. Implement and monitor sales and marketing plan
	5. Conduct plan review
	6. Maintain records

Learning Outcomes

As learning outcomes evidence of the following skills is considered essential to demonstrate competency in this unit – on completion the student should be able to:

• Interpret & analyse goals & market trends
• Identify, develop & prioritise sales & marketing plans & strategies
• Optimise sales & profits
• Monitor financial information against objectives
• Review, analyse & modify sales & marketing strategy & plan to ensure objectives are met
• Ensure OHS practices are applied to work activities
• Maintain accurate records

Competencies demonstrated will relate specifically to employability skills.

Overview of Assessment

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.

Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Assessment will incorporate a variety of methods including: Research & investigation - group written report.
15 minute group Oral & PPT presentation

Specific assessment criteria and mark breakdown will be discussed in class.

Late or incomplete submissions will be assessed with penalties: 2 marks deducted per day. 10 marks deducted per week
Penalties relate to the employability skill of self management: the ability to plan, organise and meet deadlines


Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.

Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date.

Late submission will not be graded higher than a PASS.