Course Title: Complete a business plan

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: BUSM6205C

Course Title: Complete a business plan

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6082 - Advanced Diploma of Textile Design and Development

Course Contact : Julia Raath

Course Contact Phone: +61 3 9925 9201

Course Contact Email:Julia.Raath@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Mark Reid - information also on Blackboard

mark.reid@rmit.edu.au

Peter Bonnell

peter.bonnell@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Complete a Business Plan is 1 of 3 clustered courses from the Business Project: whioch includes

BUSM6206C Manage finances
MKTG5771C Develop and implement a sales or marketing plan 

You are strongly advised to ensure you are enrolled in all 3 courses to succesfully complete the project

Business Project is taught concurrently with a Design Project and an Industry Project.

Course Description

Determining an enterprise’s financial requirements and setting structural policies and strategies in place is critical to the short and long term financial viability of the business plan.

This subject covers the knowledge & processes required to assess and complete an industry standard small business plan.

Students will consider financial requirements, business viability and future performance of the proposed business venture

This unit is particularly suitable for those wishing to begin small and micro businesses in a variety of textile-based product & service-oriented industries including retail & smallgoods.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSX02302A Complete a business plan

Element:

1. Specify business goals & objectives

Performance Criteria:

1.1 A succinct statement is made about the desired direction of the business and is clearly communicated to relevant stakeholders.
1.2 Explicit short and medium term objectives are established as a basis for performance measurement, control and adjustment mechanisms.
1.3 Stakeholders are encouraged to express their specific interests and objectives and their alignment with the planned business direction is clarified.

Element:

2. Identify the need for specialist services

Performance Criteria:

2.1 Specialist services, sources of advice and resources available are identified and costed.
2.2 The need for specialist services to complement in house capabilities is identified as a basis for planning of resource requirements.
 

Element:

3. Formulate the business plan

Performance Criteria:

3.1 The business plan is formulated on the basis of information obtained through research into customer needs, resource requirements and business viability.
3.2 A financial plan is formulated to estimate cash flow projections and budgetary information and to describe the mans by which the production/service plans can be implemented and supporting marketing activities can be sustained.
3.3 The business plan identifies sales strategies to optimise market exposure and profitability.
3.4 A production/service plan is formulated, aimed at supplying goods and services to meet customer expectation and satisfy quality assurance criteria.
3.5 Means of achieving the business objectives and communicating benefits of the product/service to the target market are identified in accordance with the financial plan.
3.6 The plan identifies options for delivery, service and support in accordance with customer requirements, market expectations, budgetary constraints, business objectives and the industrial relations climate.
3.7 The business plan specifies the means of supply and distribution to support business initiatives.
3.8 The plan specifies human resource requirements needed to effectively produce and deliver the products/services.
3.9 The financial plan includes an evaluation of sources and costs of finance required for the liquidity of the business.
3.10 Risk management strategies are developed according to the planned business needs.
 

Element:

4. Apply the business plan

Performance Criteria:

4.1 Components of the business plan are mutually supportive and integrated to provide clear and coherent direction for the business operations.
4.2 The type and level of information contained in the business plan is oriented to satisfying the needs of financial backers.
4.3 Operation and revenue control systems are identified to monitor business performance and customer satisfaction.
4.4 The business plan is clearly communicated to relevant stakeholders and staff to ensure their understanding and support.
 

Learning Outcomes


The following learning outcomes relate specifically to Federally-endorsed Employability Skills.

Provided evidence of the following skills is considered essential to demonstrate competency in this unit – on completion the student should be able to:

• Analyse relevant information to identify trends, opportunities, constraints affecting business viability
• Assess financial requirements of the business including finance & capital
• Specify strategies to manage identified risks
• Identify external resources/support required for successful operation of the business
• Identify forms and sources of finance
• Evaluate the strategic advantages of potential alliances
• Relate financial, human resource and operational requirements to the goals & vision of the enterprise
• Analyse complex information & data to determine progress towards business goals & make adjustments to achieve profitability of the business
• Prepare contingency plans for changes in business directions


Over this unit the student should provide evidence of consistency in performance when:

• Organising work
• Completing tasks according to instructions
• Working systematically with attention to detail
• Identifying improvements & avoiding damage
• Using workplace & OHS practices
• Recording and reporting accidents & incidents
• Assessing operational readiness of equipment
• Recognising & adapting to cultural differences in the workplace, including modes of behaviour & interactions



Details of Learning Activities

Learnning activities will consist of:

Develop & implement a marketing plan – Textile retail outlet survey written report

Collecting, analysing and organising information about competition and retail environments
Planning and organising activities for short, medium and long term financial & marketing objectives
Working with others and in teams to solve problems
Solving problems and recognizing potential threats using SWOT format
Using technology to display images of financial data, products or designs
Written communication, concise expression, grammar, language and spelling 
 

Complete a Business Plan

Communicating ideas and information about the business and industry
Collecting, analysing and organising information about competition and retail environments
Planning and organising activities for short, medium and long term marketing objectives
Working with others and in teams to solve problems
Using mathematical ideas and techniques to present financial and costing information
Solving problems and recognizing potential threats using SWOT format
Using technology to display images of products or designs
Written communication, concise expression, grammar, language and spelling
 


Teaching Schedule

Week 1 09.07 Work experience placement or other non-contact activities

Week 2 16.07 Work experience placement or other non-contact activities

Week 3 23.07 Introductions.
Discussion of term’s objectives & commitments
 
Develop & Implement a Sales or Marketing Plan
Textile Retail Outlet Survey discussed
Topic: Specialist services and products for industry
Introduction to definitions & principles of marketing – discussion of 7 P’s
 
Complete a Business Plan
Innovic Business Plan template discussed.
DVD: Starting a Small Business.
 

 

Week 4 30.07 Develop & Implement a Sales or Marketing Plan
Pip Carroll Marketing presentation.
Competitor SWOT Analysis
 
Complete a Business Plan
Maintenance of Business Plan
 

Week 5 06.08 Develop & Implement a Sales or Marketing Plan
Topic: Communicating to the target market: Marketing Effectiveness for Small Arts Business
Activity: Create Market Survey Documents
 
Complete a Business Plan
Maintenance of Business Plan
 

Week 6 13.08 Develop & Implement a Sales or Marketing Plan
Topic: Marketing strategy as company business plan development
Industry excursion: Brunswick Business Incubator
Topic: Formulation of financial plans & sales strategies - accounting hints for Small Arts Business
 
Complete a Business Plan
Checkpoint: Maintenance of Business Plan



Week 7 20.08 Develop & Implement a Sales or Marketing Plan
Marketing mix is identified, developed & implemented
Monitoring procedures discussed: Product Placement & Promotion
Brand Promotion/Product Advertising, Product Give-away/Product Editorial, Product On-line, Public Relations
DVD: Melbourne Small Business Case Study.
 
Complete a Business Plan
Maintenance of Business Plan

 

Week 8 27.08 Develop & Implement a Sales or Marketing Plan
Branding awareness for a target market
Suitable labelling for a target market – image campaigns as marketing strategies
Maintaining market trend awareness
Maintenance of Assessment Task
 
Complete a Business Plan
Maintenance of Business Plan

 

Week 9 03.09 Develop & Implement a Sales or Marketing Plan
Checkpoint: Maintenance of Assessment Task
 
Complete a Business Plan
Maintenance of Business Plan

Week 10 10.09 Develop & Implement a Sales or Marketing Plan
Assessment Task Textile Retail/Wholesale Outlet Survey - Group presentations. Tasks submitted to S-drive.

Complete a Business Plan
Maintenance of Business Plan
 

Week 11 17.09 Complete a Business Plan
Contracts and contractual agreements
Maintenance of Business Plan
 

Term Break 24.09 & 01.10

Week 12 08.10 Complete a Business Plan
DVD: Running the planet – Nike’s business skills revealed.
Maintenance of Business Plan

Week 13 15.10 Complete a Business Plan
Guest Speaker: TBA
Maintenance of Business Plan
 

Week 14 22.10 Complete a Business Plan
Maintenance of Business Plan
 

Week 15 29.10 Complete a Business Plan
Maintenance of Business Plan
 

Week 16 Holiday - Melbourne Cup Day 05.11

12.11 Assessment Week Complete a Business Plan submitted to S-drive for assessment
Individual PPT Summary presentations - venue TBA
 

NB Students should note that this weekly planner is offered in good faith and that suggested activities will be undertaken as planned. However due to the possibility of unforeseen circumstances some activities might of necessity need to be altered or postponed – all efforts for advance notice will be made



 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

To achieve successful completion of this course students must demonstrate an understanding of all elements & performance criteria 

Assessment tasks have been designed to measure achievement of each element in a flexible manner.

In overview there is one individually submitted assessment task for this subject: Complete a Business Plan.


Assessment Tasks

Term 2 Assessment Task: Develop and implement a marketing plan - retail outlet survey

Method Research & investigation - written report 40%
10 minute Oral & PPT presentation 20%

Group Presentation – 20%
Group research content – 40%
 

Date issued 23.07.13

Date Due 10.09.13

Term 2 Assessment Task Business Plan:Content: 60 marks

Individual PPT Summary Presentation: 40 marks

Method Content: Individual assessment on collecting of data, analysis, review and written report of gathered information - 60 marks
Presentation: individual assessment on plan summary as designed PPT - 40 marks

Date Issued 23.07.13

Date Due12.11.13



 


Assessment Matrix

 

<thead> <th scope="col">1 Analyse business goals and industry market trends</th> <th scope="col">1.1,</th> <th scope="col">1.2,</th> <th scope="col">1.3</th> <th scope="col"> </th> </thead>
2 Establish strategic directions 2.1,  2.2    
3 Develop a sales or marketing plan 3.1, 3.2  3.3  
4 Implement and monitor sales and marketing plan 4.1, 4.2, 4.3, 4.4
5 Conduct plan review 5.1, 5.2, 5.3  
6 Maintain records 6.1, 6.2    

Other Information

Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.

Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.
 

Course Overview: Access Course Overview