Course Title: Market design product to local outlets
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: MKTG5769C
Course Title: Market design product to local outlets
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6082 - Advanced Diploma of Textile Design and Development
Course Contact : Julia Raath
Course Contact Phone: +61 3 99259201
Course Contact Email:julia.raath@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Douglas McManus
511.01.01
9925 9421
douglas.mcmanus@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
The unit is part of a fully integrated clustered program. It is essential that student are enrolled in the following units to ensure successful completion of the project
Market research
MKTG5769C Market design and product to local outlets
Design
VART5913C Communicate and sell design concepts
VART 5912C Develop textile designs computer programs
Costings
BUSM 6204C Cost production of textile designs
Production
GRAP5232C Participate in production planning processes
Course Description
This unit covers the skills and knowledge to market fashion and textile design products to local sales outlets or direct to the customer.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD3001B Market design product to local outlets |
Element: |
1 Identify key elements of design |
Performance Criteria: |
1.1 Features and benefits of design product are identified. |
Element: |
2 Identify sales outlets |
Performance Criteria: |
2.1 Potential sales outlets for design product are identified. |
Element: |
3 Prepare design product for presentation3 Prepare design product for presentation |
Performance Criteria: |
3.1 Presentation of design product is selected to maximise appearance. |
Element: |
4 Confirm sale conditions |
Performance Criteria: |
4.1 Product price is negotiated with outlet or customer. |
Learning Outcomes
Upon completion of this unit Students will demonstrate the ability to plan and communicate ideas effectively, through undertaking market research and preparing a written report .
The project also enables students to use visual display tools such as mood boards, design folios and story boards to present desing concepts .
A range of digital and hand generated work will be accepted.
Details of Learning Activities
Group Discussions, market research and brief specifics
Class work on design development and process
Research, and analyse Forecasting, design options and communication methods, developing branding styles
Technology - Internet research, digital design tools, developing mood /concept boards and design concepts
Teaching Schedule
Week | Date | AM | PM |
Week 1 |
8July | Market Design to local outlets -Course Guide project briefing. What is market research. Market Design to local outlets - Writing the brief |
Market Design to local outlets - Market research self directed learning. |
Week 2 |
15 July | initial concepts explored developed | initial concepts explored developed |
Week 3 |
22 July | Project Designer, No scheduled class. Students may use CAD LAB independent study flexible learning |
|
Week 4 |
29 July | Design studio [6hours all day] for Project Designer feedback sessions group, self directed learning | |
Week 5 |
5 august |
Branding layout project style guides Market report Due |
Branding layout project style guides Market report Due |
Week 6 |
12 august | Branding layout project story boardind product | Branding layout project |
Week 7 |
19 august | Branding layout project storyboarding 3d draping |
Branding layout project storyboarding 3d draping |
Week 8 |
26 august |
Project Designer Folio collection Due In class presentation to Douglas McManus and industry guests |
Project Designer Folio collection Due and industry guests |
Week 9 | 2 september | Designer profiling online networks, publishing, blogs, capturing audience, [blog development | Designer profiling online networks, publishing, blogs, capturing audience, [blog development |
Week 10 |
9 September | Designer profiling developing online presence e portfolios | Designer profiling, online publishing |
Week 11 |
16 September | No scheduled class. Students may use CAD LAB for Plan Production Processes | No scheduled class. Students may use CAD LAB for Plan Production Processes |
Semester Break | |||
Week 12 |
17 september |
Digital photography [teams] Photoshop for print output catalogue all day |
|
Week 13 | 1 October | Digital photography [teams] Photo shoot product for storyboard |
|
Week 14 | 8 October |
Photoshop for digital enhancement Photoshop for online content |
|
Week 15 | 15 October | textile/ graphics/ publishing online isbn |
textile/ graphicsp ublishing online isbn |
Week 16 | 22 October | No scheduled class. Students may use CAD LAB for exhibition marketing | No scheduled class. Students may use CAD LAB exhibition marketing |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
You will undertake a fully integrated Design project brief which will require you undertake market research , develop a range of designs, present a folio and then put designs into production developing prototype concepts. The project will require students to be actively involved in group discussions during sessions and to undertake project work in a professional manner.
To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.
Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date.
Late submission will not be graded higher than a PASS.
Assessment Tasks
Design Folio
Inspiration/ Concept Board 10%
define theme, colour palette, short statement on market, theme, product.
Design Range 40%
• appropriate format layout branding
• Minimum 3 designs 6 co ordinates
• 3 colourways
Storyboards 20%
Selected designs as story board format using illustrations photographs etc to show your textile designs applied onto a designer maker product
Online presence 10 %
minimum of 3 links, online networking
Presentation to panel 10 %
Assessment Matrix
Course Overview: Access Course Overview