Course Title: Market design product to local outlets

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: MKTG5769C

Course Title: Market design product to local outlets

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6082 - Advanced Diploma of Textile Design and Development

Course Contact : Julia Raath

Course Contact Phone: +61 3 99259201

Course Contact Email:julia.raath@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Douglas McManus

511.01.01

9925 9421

 

douglas.mcmanus@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

The unit is part of a fully integrated clustered program. It is essential that student are enrolled in the following units to ensure successful completion of the project

Market research
MKTG5769C Market design and product to local outlets

Design
VART5913C Communicate and sell design concepts
VART 5912C Develop textile designs computer programs

Costings
BUSM 6204C Cost production of textile designs

Production

GRAP5232C Participate in production planning processes

Course Description

This unit covers the skills and knowledge to market fashion and textile  design products to local sales outlets or direct to the customer.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD3001B Market design product to local outlets

Element:

1 Identify key elements of design

Performance Criteria:

1.1 Features and benefits of design product are identified.
1.2 Key customers for design product and their purchasing behaviour are identified.
1.3 Price of design product is determined in consultation with appropriate people.

Element:

2 Identify sales outlets

Performance Criteria:

2.1 Potential sales outlets for design product are identified.
2.2 Customers and product range of outlets are identified.
2.3 Suitability of sales outlets is assessed.
2.4 Sales outlets are selected.
 

Element:

3 Prepare design product for presentation3 Prepare design product for presentation

Performance Criteria:

3.1 Presentation of design product is selected to maximise appearance.
3.2 Promotional tools are used to support design sales.
3.3 Costings of promotional options are determined.

Element:

4 Confirm sale conditions

Performance Criteria:

4.1 Product price is negotiated with outlet or customer.
4.2 Opportunities for variations in design are explored.
4.3 Supply arrangements are confirmed.
4.4 Sale conditions are documented as required.


Learning Outcomes


Upon completion of this unit Students will demonstrate the ability to plan and communicate ideas effectively, through undertaking market research and preparing a written report .

The  project also enables  students to use  visual display tools such as mood boards, design folios and story boards  to present  desing concepts .

A range of digital and hand generated work will be accepted.


Details of Learning Activities



Group Discussions, market research and brief specifics

Class work on design development and process

Research, and analyse Forecasting, design options and communication methods, developing branding styles

Technology - Internet research, digital design tools, developing mood /concept boards and design concepts


 


Teaching Schedule

 Week Date AM PM

Week 1

8JulyMarket Design to local outlets -Course Guide project briefing. What is market research. 
Market Design to local outlets -
Writing the brief

Market Design to local outlets - Market research self directed learning. 

Week 2

15 Julyinitial concepts explored developedinitial concepts explored developed

Week 3

22 July

Project Designer, No scheduled class. Students may use CAD LAB  independent study flexible learning

Week 4

29 July Design studio [6hours all day] for Project Designer feedback sessions group, self directed learning

Week 5

5 august

 Branding layout project style guides
Colour, typography, graphic, image

Market report Due

Branding layout project style guides
Colour, typography, graphic, image

Market report Due

Week 6

12 august  Branding layout project story boardind product Branding layout project

Week 7

19 august Branding layout project storyboarding
3d draping
Branding layout project storyboarding
3d draping

Week 8

26 augustProject Designer Folio collection Due
In class presentation to Douglas McManus

and industry guests
 

Project  Designer Folio collection Due
In class presentation to  Douglas McManus

and industry guests

Week 92 september Designer profiling online networks, publishing, blogs, capturing audience, [blog developmentDesigner profiling online networks, publishing, blogs, capturing audience, [blog development 
 

Week 10

9 SeptemberDesigner profiling developing online presence e portfoliosDesigner profiling, online publishing

Week 11

 16 SeptemberNo scheduled class. Students may use CAD LAB for Plan Production Processes No scheduled class. Students may use CAD LAB for Plan Production Processes
  Semester Break 
 

Week 12

 17 september

Digital photography [teams]
Photo shoot fabrics

Photoshop for print output catalogue all day
 

Week 13 1 OctoberDigital photography [teams]
Photo shoot product for storyboard
 
Week 14 8 October

Photoshop for digital enhancement

Photoshop for online content

 
Week 15 15 Octobertextile/ graphics/
 publishing online isbn

 textile/ graphicsp

ublishing online isbn

Week 16 22 October  No scheduled class. Students may use CAD LAB for exhibition marketing No scheduled class. Students may use CAD LAB exhibition marketing

  


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

You  will undertake a fully integrated Design project brief which will require you  undertake market research , develop a range of designs, present a folio and then put designs into production developing prototype concepts. The project will require students to be actively involved in group discussions during sessions and to undertake project work in a professional manner.

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.
Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date.

Late submission will not be graded higher than a PASS.


Assessment Tasks

Design Folio

Inspiration/ Concept Board 10%
define theme, colour palette, short statement on market, theme, product.
 

Design Range 40%
• appropriate format layout branding
• Minimum 3 designs 6 co ordinates 
• 3 colourways 
 

Storyboards  20%
Selected designs as story board format using illustrations photographs etc to show your textile designs applied onto a designer maker product


Online presence 10 %

minimum of 3 links, online networking  

Presentation to panel 10 %
 


Assessment Matrix

Course Overview: Access Course Overview