Course Title: Communicate and sell design concepts

Part A: Course Overview

Program: C6086

Course Title: Communicate and sell design concepts

Portfolio: DSC

Nominal Hours: 30.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Term2 2010

Course Contact: Michelle Shepherd

Course Contact Phone: +61 3 99259107

Course Contact Email:

Course Description

This Unit covers the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion industry professionals

Pre-requisite Courses and Assumed Knowledge and Capabilities

The co-requisite for this unit is to also complete LMTFD4006A Interact and network with industry participants

National Competency Codes and Titles

National Element Code & Title:

LMTFD4005B Communicate and sell design concepts


1. Interpret design brief

1.1 Key requirements for design concept are identified

1.2 Impact of target market on the design process are identified


2. Develop inspiration boards

2.1 sources of design ideas are identified

2.2 Principles of deisgn are applied to inspirational development

2.3 Inspirational items are collected and collated for presentation

2.4 Inspirational board is developed to communicate sources of inspiration

2.5 Inspiration board is reviewed against design brief

3. Develop story board to meet design brief

3.1 Key elements of story board are identified

3.2 garment concepts are developed based on design brief and inspiration board

3.3 suitable fabrics and colour palette are selected

3.4 storyboard is produced to reflect design brief


4. Present design tools

4.1 Design tools are used to communicated concepts based o the design brief

4.2 Feedback is sought on design concept and modifications made as required

5 Sell design concepts

5.1 Interests of fashion industry professionals are identified and made central to promotion of ideas and concepts

5.2 Benefits and features of design concepts are explained and promoted

5.3 design concepts are linked to design brief

5.4 Presentation skills are used to sell design concepts

5.5 feedback and questions are invited and responded to appropriately

5.6 Commitment to design concept or further development is sought and confirmed as appropriate

Learning Outcomes

Upon completion of this unit Students will demonstrate the ability to communicate ideas effectively, through the use of  Visual display tools such as mood and story boards.  Students will be able to construct computer generated design tools, solve problems related to client design concept needs, and work with others in a team to collect analyse and organise information.

Overview of Assessment

Assessment will enable students to work in a group as well as individually. The assessed learning activities covered are

Assessment 1 - Moodboard, Story board and Group Presentation - This assessment is designed to develope students  awareness of these design tools to communicate and sell design concepts to industry personal. Students are to create a mood/story board and fabric support board. Students are to present their final concept in the form a group presentation to the class. It will reflect the groups research conducted on the industry partner company and display all aspects of their final concept

Assessment 1 - Students will be introduced to a peer assessment to assist them in their learning