Course Title: Analyse textiles clothing and footwear merchandising and marketing principles

Part A: Course Overview

Program: C6086

Course Title: Analyse textiles clothing and footwear merchandising and marketing principles

Portfolio: DSC

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5770C

Brunswick Campus

TAFE

350T Fashion & Textiles

Face-to-Face

Term1 2010

Course Contact: Beverley Chambers

Course Contact Phone: +61 3 9925 9139

Course Contact Email: beverley.chambers@rmit.edu.au


Course Description

The unit applies to activities associated with marketing at all stages of the TCF supply chain and merchandising through wholesale and retail channels. TCF products may be items and services from any sector within the TCF industries and include final products such as garments or fashion accessories or processed materials such as fabrics and industrial or domestic textiles.


Pre-requisite Courses and Assumed Knowledge and Capabilities

Nil



National Competency Codes and Titles

National Element Code & Title:

LMTGN4019A Analyse textiles clothing and footwear merchandising and marketing principles

Elements:

1.1Domestic conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified

1.2Global conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified

1.3 Significance of TCF product range on the global market is analysed

1.4Key components of the TCF supply chain are identified and influences on supply chain conditions are analysed

1.5Features of mainstream and niche markets within the TCF market are examined

1.6 Role of merchandising in the TCF marketplace is examined


2.1Current information on the TCF market is accessed and analysed to determine trends influencing TCF production and supply

2.2TCF market segmentation, targeting and price positioning are analysed for TCF product range

2.3Key characteristics of TCF market segments are identified and implications for marketing activity examined

2.4Consumer behavior for TCF product range is analysed


3.1Technical specifications of a TCF product are identified and implications for market positioning determined

3.2Role of creativity in the marketing of TCF products is analysed

3.3Networks applying to the marketing and merchandising of a TCF product are identified

3.4Strengths, weaknesses, opportunities and threats applying to a TCF product are identified and implications for marketing examined


Learning Outcomes

At the completion of this unit,students will have knowledge and understanding of:

Analysing TCF market conditions
Analysing the characteristics of the TCF market
Determining marketing features of a TCF product


Overview of Assessment

Market Research Report
Textile testing Report & Care Label
Initial Presentation
Production Pack
Strategic Marketing Plan