Course Title: Manage merchandise and store presentation

Part A: Course Overview

Program: C6086

Course Title: Manage merchandise and store presentation

Portfolio: DSC

Nominal Hours: 35.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5776C

Brunswick Campus

TAFE

350T Fashion & Textiles

Face-to-Face

Term1 2010

Course Contact: Glenda McNeill

Course Contact Phone: +61 3 9925 9145

Course Contact Email: glenda.mcneill@rmit.edu.au


Course Description

Course Description:
This course will provide learners with skills and knowledge to manage merchandise and store presentation principles for specific target markets and construct visual window displays both in industry and on campus.


Pre-requisite Courses and Assumed Knowledge and Capabilities

Pre-requitites-none

LMTGN2001 Follow defined OH&S policies and procedures relating to work



National Competency Codes and Titles

National Element Code & Title:

SIRXMER004A Manage merchandise and store presentation

Elements:

Elements:
1. Manage store merchandising
2. Plan and manage store advertising and promotions
3. Manage store pricing policies
4. Manage housekeeping


Learning Outcomes


Learning Outcomes:
You will gain the knowledge and skills to:

Research, analyse and comment on current merchandising techniques employed by various companies and their competitors.

Communicate an understanding of placement and arrangement of product / promotional material for chosen companies and their target markets.

Manage the coordination, sourcing and construction of visual window displays both on campus and in industry ensuring that OH&S practices and housekeeping are applied.

Use appropriate design tools to communicate ideas visually.


Overview of Assessment

Assessments:
Promotional Calendar- Part 1. 45 Marks
Create a promotional calendar outlining seasonal changes in merchandising and display within on TCF retail store. This is to be presented using a spreadsheet application and computer generated images.
Group Display Cabinet- Part 2. 40 Marks

Choose a promotion from the calendar and construct the window display in the cabinets (full-time students) or in class (part-time students). Including a breakdown of cost, time and maintenance checklist.
Industry Assignment. 15 Marks
Students will work on an industry project that will allow them to develop a window concept communicated through a storyboard to an industry brief.