Course Title: Manage merchandise and store presentation
Part A: Course Overview
Program: C6086 Advanced Diploma of Fashion and Textiles Merchandising
Course Title: Manage merchandise and store presentation
Portfolio: DSC Portfolio Office
Nominal Hours: 35
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5776C |
Brunswick Campus |
TAFE |
350T Fashion & Textiles |
Face-to-Face |
Term1 2010 |
Course Contact: Glenda McNeill
Course Contact Phone: +61 3 9925 9145
Course Contact Email: glenda.mcneill@rmit.edu.au
Course Description
Course Description:
This course will provide learners with skills and knowledge to manage merchandise and store presentation principles for specific target markets and construct visual window displays both in industry and on campus.
Pre-requisite Courses and Assumed Knowledge and Capabilities
Pre-requitites-none
LMTGN2001 Follow defined OH&S policies and procedures relating to work
National Competency Codes and Titles
National Element Code & Title: |
SIRXMER004A Manage merchandise and store presentation |
Elements: |
Elements: |
Learning Outcomes
Learning Outcomes:
You will gain the knowledge and skills to:
Research, analyse and comment on current merchandising techniques employed by various companies and their competitors.
Communicate an understanding of placement and arrangement of product / promotional material for chosen companies and their target markets.
Manage the coordination, sourcing and construction of visual window displays both on campus and in industry ensuring that OH&S practices and housekeeping are applied.
Use appropriate design tools to communicate ideas visually.
Overview of Assessment
Assessments:
Promotional Calendar- Part 1. 45 Marks
Create a promotional calendar outlining seasonal changes in merchandising and display within on TCF retail store. This is to be presented using a spreadsheet application and computer generated images.
Group Display Cabinet- Part 2. 40 Marks
Choose a promotion from the calendar and construct the window display in the cabinets (full-time students) or in class (part-time students). Including a breakdown of cost, time and maintenance checklist.
Industry Assignment. 15 Marks
Students will work on an industry project that will allow them to develop a window concept communicated through a storyboard to an industry brief.