Course Title: Evaluate international marketing opportunities

Part A: Course Overview

Program: C6086

Course Title: Evaluate international marketing opportunities

Portfolio: DSC

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5955C

Brunswick Campus

TAFE

350T Fashion & Textiles

Face-to-Face

Term1 2010

Course Contact: Yuping Li

Course Contact Phone: +61 3 9925 9145

Course Contact Email: yuping.li@rmit.edu.au


Course Description

Global commerce brings nation together. Conducting business internationally requires information and knowledge about the conditions in different market. This course aims to provide the information and the knowledge which enable the participants to understand the international market, including the dynamic environment of international trade, diversity in cultures, management styles and business systems. It also provide information on global market research, emerging market and multinational market regions and market group. Finally it looks at the knowledge and techniques of developing global marketing strategies for products and services. By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs.


Pre-requisite Courses and Assumed Knowledge and Capabilities

MKTG5770C Analyse TCF merchandising and Marketing Principles



National Competency Codes and Titles

National Element Code & Title:

BSBMKG605B Evaluate international marketing opportunities

Elements:

1.Review the global market environment

2. Assess international business and electronic commerce market factors

3. Identify risk factors for international marketing opportunities

4. Investigate international business and electronic commerce marketing opportunities


Learning Outcomes

By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs.


Overview of Assessment

Quizz 50%

Student presentation 50%