Course Title: Manage international marketing programs

Part A: Course Overview

Program: C6086

Course Title: Manage international marketing programs

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Term2 2010,
Term2 2011

Course Contact: Yuping Li

Course Contact Phone: +61 3 9925 9145

Course Contact Email:

Course Description

Global commerce brings nation together. Conducting business internationally requires information and knowledge about the conditions in different market. This course aims to provide the information and the knowledge which enable the participants to understand the international market, including the dynamic environment of international trade, diversity in cultures, management styles and business systems. It also provide information on global market research, emerging market and multinational market regions and market group. Finally it looks at the knowledge and techniques of developing global marketing strategies for products and services.

Pre-requisite Courses and Assumed Knowledge and Capabilities

MKTG5770C Analyse TCF merchandising and Marketing Principles

National Competency Codes and Titles

National Element Code & Title:

BSBMKG606B Manage international marketing programs


1. Formulate international marketing objectives

2. Determine international marketing approach

3. Determine operational structures

4. Manage international marketing performance

5. Evaluate and improve international marketing performance

Learning Outcomes

By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs

Overview of Assessment

Quizz 50%

Student presentation 50%