Course Title: Manage international marketing programs
Part A: Course Overview
Program: C6086
Course Title: Manage international marketing programs
Portfolio: DSC
Nominal Hours: 50.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
BUSM6324C |
Brunswick Campus |
TAFE |
350T Fashion & Textiles |
Face-to-Face |
Term2 2010,
Term2 2011 |
Course Contact: Yuping Li
Course Contact Phone: +61 3 9925 9145
Course Contact Email: yuping.li@rmit.edu.au
Course Description
Global commerce brings nation together. Conducting business internationally requires information and knowledge about the conditions in different market. This course aims to provide the information and the knowledge which enable the participants to understand the international market, including the dynamic environment of international trade, diversity in cultures, management styles and business systems. It also provide information on global market research, emerging market and multinational market regions and market group. Finally it looks at the knowledge and techniques of developing global marketing strategies for products and services.
Pre-requisite Courses and Assumed Knowledge and Capabilities
MKTG5770C Analyse TCF merchandising and Marketing Principles
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG606B Manage international marketing programs |
Elements: |
1. Formulate international marketing objectives |
Learning Outcomes
By the end of the course students are expected to have a full understanding of international marketing principles as well as the knowledge to manage international marketing programs
Overview of Assessment
Quizz 50%
Student presentation 50%